why inbound marketing should matter to universities

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Why Inbound Marketing should matter to Universities & Colleges a toronto-based Inbound Marketing Agency

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Inbound Marketing methods aren’t currently the norm among Ontario universities. This presentation highlights the various benefits that a marketing team can see if they put Inbound Marketing into practice. Ask yourself, where are your students learning about their future schools? You're going to need to target the online environment, social media channels and create content that's relevant to your future students.

TRANSCRIPT

Page 1: Why Inbound Marketing should matter to Universities

Why Inbound Marketing should matter to Universities & Colleges

a toronto-based Inbound Marketing Agency

Page 2: Why Inbound Marketing should matter to Universities

Fact #1: ¡ Marketing is no longer the static, one-way

approach of the 40s to the 80s, but most institutions are still mired in the past.

Page 4: Why Inbound Marketing should matter to Universities
Page 5: Why Inbound Marketing should matter to Universities
Page 6: Why Inbound Marketing should matter to Universities

Buy early, build forever ¡ While paying for clicks (PPC), it’s important to

build links to other related sites.

Page 7: Why Inbound Marketing should matter to Universities

Read other sites’ blogs

¡ Discover the concerns of your future students

¡  Take part in the global online community

¡ Make comments & be interested

Page 8: Why Inbound Marketing should matter to Universities

¡  YouTube is 2nd to Google for search engines

¡  Your future students are definitely searching

Page 9: Why Inbound Marketing should matter to Universities

¡  Tumblr can promote your institution with pictures

¡  Users can generate their own content

¡  Social Media contests attract attention

Page 10: Why Inbound Marketing should matter to Universities

Your website is your Inbound Marketing engine ¡ Make sure you’re ready to track your visitors

¡ Make sure you have something to offer like:

Page 11: Why Inbound Marketing should matter to Universities

Read the whole article here.

Our  mission  is  to  help  companies  achieve  their  marketing  objectives  through  inbound  marketing,  social  media  and  search  engine  marketing.    We  are  here  to  help  Canadian  companies  to  save  up  to  61%  on  their  marketing  budgets  by  implementing  the  new  way  of  marketing.  

Toronto Inbound Marketing, Social Media and SEO Company