why i love macmillan coffee morning
DESCRIPTION
Presenatation for 'I Wish I'd Thought of That' event hosted by SOFII on 31 May 2012TRANSCRIPT
I …Rachel BeerFounding Partner
Because…
It’s supporter led
It wasn’t an agency that came up with this idea.
It wasn’t the charity.
It was the charity’s fundraisers.
It’s easy to take part
Anyone can do it, almost anywhere.
The power of this can’t be underestimated.
It’s got broad appealA wide potential audience is a key factor in its success.
And it’s one of the reasons Coffee Morning has inspired SO many similar events.
It’s BIG
Record-breaking even.
And it builds the brand.
It’s raised £80 millionSo far… Wow.
It acquires new supportersOver 500,000 people have registered to host an event to date.
Last year Coffee Morning attracted over 10,000 new hosts.
And hosts have acquired several hundred thousand new supporters interested in hearing from Macmillan again.
And develops existing supporters
48% of the people that registered in 2010 did so again in 2011.
Of 52,292 hosts in 2011, 1,890 took part in another event.
4,287 also set up a Direct Debit.
It’s got staying power
It’s now in its 22nd year! Not many campaigns can match that.
And it gets bigger and better every year