Why HR becomes UGLY DUCKLING

And How to Re-transform it into Beautiful Swan :A New Approach HR as the Art

BEFORE

AFTER

Prepared and presented by :Daniel Doni Sundjojo

HR become UGLY DUCKLING…

• People Development becomes People Degradation

• Personnel Management becomes Paper Management

• Employee Intimacy becomes Employee Intimidation

• Strategic Human Resources becomes Strategic Hidden and Run

• Human Resources Scorecard becomes How to Recruit Scorecard

• Training and Development becomes Trick and Discipline

It is Reality!!

HR becomes UGLY DUCKLING

It works in It works in TOYOTATOYOTA

Ignoring the Ignoring the Power of External andPower of External andInternal OrganizationInternal Organization

HR isnHR isn’’t working t working for youfor you

Focus in Focus in Activities, Activities, not valuenot value

Place monkeyPlace monkeyin the cage, but releasein the cage, but release

the birdthe birdout of the cageout of the cage

Why???

Stage 1Kagum

Stage 2Kecewa

Stage 3Keluar

NormalLevel ofStress

Employee becomes K3

Burnout

How to Re-transform it into beautiful Swan?• HR is about HR• HR is about value creation• HR is about managing Network• HR is about managing unique thing• HR is about serve the bussiness• HR is about managing culture• HR is about P-D-C-A-T• HR is about Right Thing, not

Good Thing• HR is about managing risk • HR is about managing commitment• HR is about credibility• HR is about learningMost of All : HRM IS ABOUT ART

And HR will be the Beautiful Swan on your Hands

TRANSFORM SUMBER DAYA

MANUSIA

MENJADI MANUSIA YANG BERSUMBER DAYA

And It must start NOW!

Space I can recover….

Time, never

(Napoleon Bonaparte (1769- 1821)

Thank You

References :

•Hammonds, K. 2005. Why We Hate HR?. Fast Company•Ulrich, D.,and Brockbank, W. 2006. The HR Value Proposition. Boston Harvard Bussiness School Press.

and Let’s make the difference in HR !