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Why globalization? World wide pictureWhy globalization? World wide picture

Pravin SatputeInternationalization TeamRed Hat

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Isn't English is sufficient?

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Number of speakers !!Number of speakers !!

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[a]

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Languages with at least 50 million first-language Languages with at least 50 million first-language speakersspeakers

Language Speakers in Millions

Chinese 1,197

Spanish 414

English 335

Hindi 260

Arabic 237

Portuguese 203

Bengali 193

Russian 167

[b][b]

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English literacy rate in IndiaEnglish literacy rate in India

● As per 2011 census its 15%

● (Its high in urban side but low towards non-urban area)● It makes out of 1.25B (125 crore) around 187M (18.75 crore)

can speak english.

● This population is more than twice population as UK (64M)

● It means any product in English will find good number of consumers in India.

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Second Language Vs First LanguageSecond Language Vs First Language

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Second language Vs First LanguageSecond language Vs First Language

● If we are reading two newspaper one in first language and other in second language which one can you read quickly? And prefer?

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Second language Vs First LanguageSecond language Vs First Language

● Do you feel same emotions with certiain phrases in first language and second language?

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In one study, Caldwell-Harris compared Spanish-In one study, Caldwell-Harris compared Spanish-English bilinguals English bilinguals

● They read or heard the expressions, their skin conductance was measured, which can change in response to emotional stimuli. People responded to many emotional words similarly in their two languages.

● ““Shame on you!” Shame on you!” or “Don’t do that!”“Don’t do that!” elicited a stronger response in Spanish for people who learned English late — who were yelled at mostly in Spanish as children — while, for people who learned English early, these reprimands produced the same response in English and Spanish."

[c][c]

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Second language Vs First LanguageSecond language Vs First Language

● If the brand name is designed to communicate strong emotions, which in marketing we believe is really important, then doing that in the native language is much easier because it’s easier to connect emotionally with people.

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Ted Talk from Suzanne TalhoukTed Talk from Suzanne Talhouk[d][d]

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Suzanne Talhouk: "Don't kill your language" Suzanne Talhouk: "Don't kill your language"

● if you want to kill a nation, the only way to kill a nation, is to kill its language.

● The Germans, French, Japanese and Chinese, all these nations are aware of this. That's why they legislate to protect their language.

● Turkey, Malaysia and others, they carried their language with them as they were climbing the ladder, protected it like a diamond.

● Started campaign to save Arabic language with slogan ""I talk to you from the East, but you reply from the West.""

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When Learning a Second LanguageWhen Learning a Second LanguageMeans Losing the FirstMeans Losing the First

-- Lily Wong Fillmore*University of California, Berkeley

[e][e]

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Learning a Second Language Means Losing the Learning a Second Language Means Losing the First !!First !!

● first discussed it in relation to French-Canadian and Canadian immigrant children whose acquisition of English in school resulted not in bilingualism, but in the erosion or loss of their primary languages

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Example of Mobile growth in India !!Example of Mobile growth in India !!

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Mobile phone growth in IndiaMobile phone growth in India [f][f]

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Do you think same number we can get for Do you think same number we can get for smartphone?smartphone?

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Yes, over the time it will happenYes, over the time it will happen

● It is all ready supporting major indian languages.

[g][g]

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Yes, over the time it will happenYes, over the time it will happen

[h][h]

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ConclusionsConclusions

● Yes, English do have importance in global business but still there is huge diversity and need of languages in world.

● It is basic right of each individual to get product in his own language. (RTI)

● Each product must be available in First language of users.

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Questions?Questions?

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Thanks a lot !!Thanks a lot !!

Please help to share thoughtPlease help to share thought

psatpute AT redhat DOT com

Twitter @prravins

FB pravin.in

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References

(a)http://www.statsilk.com/maps/language-distribution-interactive-world-map

(b)http://www.ethnologue.com/statistics/size

(c) http://www.psychologicalscience.org/index.php/publications/observer/2012/may-june-12/speaking-your-mind.html

(d)http://www.ted.com/talks/suzanne_talhouk_don_t_kill_your_language

(e)http://potowski-clone.abeedoo.com/sites/potowski-clone.abeedoo.com/files/Wong_Fillmore_losing1st.pdf

(f) http://trak.in/tags/business/2007/06/19/indian-telecommunication-story-from-10-million-to-150-million-mobile-subscribers-in-5-years/

(g)https://blog.mozilla.org/wp-content/uploads/2014/08/Intex-Cloud-FX.jpg?8954f8

(h)http://articles.economictimes.indiatimes.com/2014-09-11/news/53811437_1_android-one-mobile-association-google