Why Game Publishing is Broken and how We Can Fix It Together

Download Why Game Publishing is Broken and how We Can Fix It Together

Post on 08-Sep-2014

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Game publishing evolved long ago when they were a necessity. Digital publishers of today are offering game dev tools, insights and user profiling that are mainly based on their size. If small game developers would apply a "shared economy" approach to game publishing we have a chance of creating together, better tools, more insights and bigger success for anyone involved.

TRANSCRIPT

  • How Applying Shared Economy Approach Can Fix It GAME PUBLISHING
  • Open source company Community of 10,000 Devs Free to Play Framework DO MORETOGETHER
  • ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION eyeview - MonetizeVideos INTENTclick - Blog Monetization SOOMLA - Game Monetization
  • PUBLISHING IN PASTTIMES Putting CDs on Shelves
  • PUBLISHERS INTHE PAST Had means to make CDs and put them in boxes Had relationships with retailers No way to succeed without them
  • DIGITAL PUBLISHING What is today's shelf space?
  • APP-STORE SHELFS
  • WHO DOMINATES Self published studio gets to the top charts Self Published / Indie Big Publisher
  • Knowing what to measure and optimize Identifying the right time to push the throttle Development tools and frameworks Know how - how to build addictive games Insights - what audiences t what game Adapting gameplay to different personas dev tools benchmarks user proles PUBLISHING IN FREE 2 PLAY
  • PUBLISHERS' ADVANTAGE Publisher data: 100 Games 100M end users Indie data: 1-5 games 100K end users 1,000 times more know how and insights
  • BUT IF 10,000 INDIES JOIN 10K Indies: 10K-50K Games 1B end users Indie data Indie data joined Publisher data
  • SHARED ECONOMY Global trend empowering people
  • More rooms in shared apartments than in hotels Crowds can be a big source of funding Code share by developers allows building great things SHARED ECONOMY
  • IT'STIME
  • GAME DEVTIME It's time to build technologies together It's time to share game insights and data It's time for shared publishing
  • SHARED PUBLISHING Vision of a Smarter Game Development
  • COMMUNITY TOOLS Develop once Instead of 10,000 times
  • POWER OF STANDARD Game meta data in the same language Compare with others Leverage the wisdom of the community
  • POWER OF SHARED DATA Benchmark FB ratio against other games? What did other games do to improve? Did my users connect in other games? What triggered them to connect?
  • IT'STIME