DIGITAL WORKSHOPCIO POWERLIST 2016

ABHISHEK RUNGTAFOUNDER & CEO – INDUS NET TECHNOLOGIES13TH MAY 2016, FARIYAS – LONAVALA

WHO AM I?

Digital Consultant, Angel InvestorFounder & CEO, Indus Net Technologies

20 yrs.+ in Digital ServicesAlum: University of Bath, St. Xavier's College

WHY THIS KOLAVERI?

Because, Everyone Wants to Play the Role of a CIO

BUT THEY (MAY) BE RIGHT?

Can you ignore the above phenomenonHere comes – MarTech, HRTech, FinTech, FoodTech (oops Logistics Tech!). The millennial is born-tech.

Therefore, YOU may need to wear multiple hats,to stay ahead.

, So, lets start with Marketing! because this has been

disrupted the most through “digital”.By 2017, CMOs will be spending more on technology than

CIOs (source: Gartner).

LETS TAKE TAQUILA SHOTS!

o Byte sized ideas, err shot sized ideas too Work better with Marketing

& Sales teams, because they are the growth engine of the organization

o And drive better ROI, o Focus on real business,

away from vanity projects

interactive

bigger

faster

engaging measurable

cheaper

#1> SIX FILTERS. CHOOSE WISELY. BE LIKE SANJAY!

#2> INVEST ACROSS THE MARTECH LIFECYCLEo Research

o Identification of needs, wants and prioritieso Market feedback – own as well as competitor!

o Customer servicing & relationship managemento Co-creation / Crowd-sourcingo Brandingo Build strong platformso Demand generationo Demand fulfillment

o E-commerceo Lead Generation

#3> TECHNOLOGY CANNOT FIX MARKETING FUNDAMENTALSDigital is just a medium. Fundamentals make it work.o Research, i.e. listening – identify opportunity!o Marketing strategy

o segmentation +o positioning +o differentiation

o Communicationo Executiono Delivering the experienceo Analytics

50% all your marketing spend are waste. But you don’t get to know which 50%. Often, technology can be blamed for that ;)

#4> ROI, ROI, ROIo Define the objective & goals properly.

o Business Metricso Sales, Leads, CPA, Conversion Rate, Soft connect & Hard

connect, Reacho Vanity Metrics

o Social media followers, Impressions, Ranking, Views, Reach

o Activity Metricso SEO, SMM, SEM, Email marketing, Affiliate marketing,

Content marketing, Conversion Rate Optimization

o Test, Test & Test

#5> BUILD STRONG SUSTAINABLE PLATFORMo Architecture is the keyo Website, Microsite, Landing Pages.o Fast loading (caching, CDN), Simple and easy navigation o Use standard Content Management Systemso Adopt open standards, if not open source!o Concise, crisp and persuasive content o Make it for users and not for yourselfo Integrate with all other channelso Do extensive A/B testing

#6> TECHNOLOGY AS DIFFERENTIATORo Web & Mobile Utility Applications

o E.g. Runner App (Nike), My Universe (Aditya Birla Group), Open Forum (AMEX) – Look at convenience, functionality that your Target Group wants.

o Long term sustained benefit with captive audienceo Strong recall and low cost of engagement

o Product & Service Innovationo BackMeUp (Ageas)

o New Products & Serviceso SmartShift (Mahindra)

#7> APIFIED DIGITAL WORLD“API here, API there

Small Innovations Everywhere”

• The world of startups.

• Technology in byte sizes.

• Consume as you like.

• Pay as you go.

Technology at the heart

of all marketing innovation.

#8> GAMIFY

o We are still kids at hearto Everyone wants to beat everyone out.

o Use the competitiveness for successful implementation and adoption of your digital initiatives

o Everyone loves reward

#9> MARKETING AUTOMATIONo The new segment is the “Segment of 1”

o It’s not a choice anymoreo Millions of data points, huge prospect base, continuous

activities, only technology can help understand customers and communicate

o Real time and contextual is the need of the houro Low reaction time (Sachin Tendulkar episode!), context is

the king.

#10> VIDEO IS THE MEDIUMo Easy to consume on all platformso Multi-lingualo Emotional & Engagingo Shared, hence more viralo On all three screenso LIVE (Periscope!)

o Get your channelo Set up your studio o Engage & Analyze

FEW RESOURCESo HighScalability.com – Its all about scale.o UXMastery.com – Resources thought leadership on UX/UI.o BuiltWith.com – To check technology used on a websiteo SimilarWeb.com – Traffic analysis & competitor study

PERSONAL TAKEAWAY!“Use Social – Getting comes later!”

o Get on social mediao Create your own brando Connect and learn from peers around the worldo And, we will help THREE CIOs from this room with

o FREE personal websiteo FREE twitter profile creationo FREE 1-hour 1-2-1 guidance on using Twitter effectivelyo Help you achieve 250 twitter community of peer CIOs to get

started on your networking!

Drop your card in the bowl

ABOUT INDUS NET TECHNOLOGIES

Quality & Data Protection

PCI DSS Compliant Operations

Adopting SEI CMMi

Framework

ISO 27001:2005

Certified

ISO 9001:2008 Certified

• One of the fastest growing IT companies in Asia Pacific• Serving 200+ Enterprises, 150+ Digital Agencies and 1000+ Emerging Companies as their extended team• Development Centres in Kolkata and Chennai, India• Offices in Kolkata, Mumbai and Delhi, India• Subsidiaries (Sales Offices) in London (UK), Boise (USA), Singapore

Indus Net Technologies is an award winning innovative, enterprise grade, fully integrated digital service company offering web applications, mobile application development and digital marketing.

AwardsDeloitte

Technology Fast 50 Indus

Deloitte Technology

Fast 500 APAC

NASSCOM World Wide Web

Consortium (W3C)

Rated among Top 100 SME

by CRISIL

Rated as India’s #1 IT SME(2008) by Dun &

Bradstreet18+years in business

750+ Professionals

thousandsProjects Delivered

40+Countries Served

CONTACT INFOAbhishek RungtaIndus Net Technologies

talash@indusnet.co.in

www.indusnet.co.in

Twitter: @abhishekrungta

FB: /abhishekrungta

LinkedIn: www.linkedin.com/in/abhishekrungta

Mobile, WhatsApp & SMS:

+91 9831151614

Add for updates, tips, tools and ideas.