Why engagement matters.Dan HardakerHead of HR StrategyGenesis Housing Association

It doesn’t.“There’s no point your staff being engaged in making cookies unless you’re a bakery”

Engagement + Involvement + Direction.

Engagement.

Engagement. Pitfall 1: what does it mean?

47,000,000 definitions – not about

awards!

I put customers at the heart of everything I do

I feel motivated to go the extra

mile for Genesis

I am committed to playing my part in helping Genesis

become a Leading Property Based Service Provider

I would recommend

Genesis as a good place to

work

I am proud to work for Genesis

I take pride in the work I do

Pride & Advocacy

ENGAGED AT

GENESIS

Driving success at Genesis

Providing great service

Engagement

Engagement Levers

Rational Commitment

Emotional Commitment

Discretionary Effort

Intent to stay

Performance

Intent to Stay

CLC Model of Engagement

Engagement. Engaging For Success.

“This is about how we create the conditions in which employees offer more of their capability and potential.” –David Macleod

http://www.engageforsuccess.org/

Engagement. Pitfall 2: It’s no good on its own.

Engagement.

Loyalty

HighLow

High

Hostages15%

Apostles36%

Disconnected19%

Mercenaries2%

Fence-sitters28%

Eng

agem

ent

Is turnover really such a bad

thing?

Engagement.

I believe there are opportunities for

me to develop my career at Genesis

HighLow

High

Content ambivalent

6%

Satisfied ambitious

44%

Indifferent12%

Frustrated ambitious

27%

Fence-sitters12%

I would like to progress my career at Genesis

People Strategy

Poll

Involvement.

Involvement. Engagement champions. Action planning toolkit. Competition & peer pressure. Across HR – embedded into employee lifecycle from induction.

Culture change, not just a one-off.

Direction.

Direction.

I have a good understanding of Genesis' Corporate Strategy and objectives

HighLow

Loose cannons6%

Fully aligned63%

Disconnected7%

Cynics8%

Fence-sitters16%

I su

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rt G

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Cor

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and

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Don’t get caught up in surveys and awards.

Involve your people. They already know the answers.

Do something visible.

So, why does it matter?

@danhardakerdan@danhardaker.comLinkedIn: Dan Hardaker