why do most app developers fail
DESCRIPTION
Presentation delivered during Hack4Good event in New Delhi, India Why do most app developers fall? Do you know what your user actually seeks from your mobile app? This presentation shed light to the market perspectives of the mobile app market and attempts to pinpoint where exactly developers are getting lost during the application development process.TRANSCRIPT
WHY DO MOST DEVELOPERS FAILFAL
WHY DO MOST APP DEVELOPERS
L
HAS ANYONE ONE OF YOU MADE AN APPLICATION THAT LANDED ON THE TOP 10 MOST DOWNLOADED APPS LIST?
2012 2013 20170%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
30%32%
47%
Users of mobile apps worldwide by region – Portio Research
Asia PacificEuropeNorth AmericaMiddle east and AfricaLating America
AustraliaBrazil
IndiaUK
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45%
15%17%
26%
13%11%15%
Smartphone using habits at present moment
SMS
Web Brows-ing
social network-ingApps
Streaming music
Instant messaging
Information Gathering
Experiential
Body and mind more relaxed
Calmer psychological state
More External focus
More intense physical symptoms
Experience confined inside the smarpthone
More Internal focus
ENGAGING MOBILE APP
IF
SUCCESSFUL MOBILE APP
=
THEN
HOW DO YOU DEFINE ENGAGING?
2. Pulse
3. Dropbox
1. Facebook
5. Twitter6.
Wikipanion
4. Skype
8. IM+
9. Ebay
7. Evernote
EASILY FIND THE LOCATION AND WORKING HOURS OF YOUR BUSINESS FIND WHAT THEY NEED WITH 1 OR 2 CLICKS MAXIMUM/MOBILE SITES TO HAVE BIGGER BUTTONSBUTTON FOR GOING TO THE FULL VERSION OF THE WEBSITEMOBILE WEBSITES TO FIT THE SCREENS BETTERSCROLL UP AND DOWN WITHOUT SCROLLING LEFT AND RIGHT
76%78
%69% 74
%76% 64
%
WHAT DO USERS ACTALLY SEEK?
2. Pulse
3. Dropbox
1. Facebook
5. Twitter6.
Wikipanion
4. Skype
8. IM+
9. Ebay
7. Evernote
EXCELLENT DESIGN EXCELLENT
MARKETING
WHICH ONE WOULD YOU CLICK?
007 tips for better mobile apps:
TRY YOUR MOBILE APP ON DESKTOP FIRSTPAY ATTENTION TO THE SOUNDS YOU
USE, COLORS SHADES ETC.MAKE SURE YOUR APP IS ENJOYABLE FOR SHORT TIME SPAN
WHY DO WE FALL?
OURLSELVES UP
SO WE CAN LEARN HOW TO PICK
BLAZE ARIZANOVDIGITAL MEDIA EVANGELIST @MOBILOITTEFACEBO
OKLINKEDI
NQUORA