Why do I need to do an analytics course?

Analytics course for me?

Everyone is talking about analytics. It seems to be the new buzzword. But does it mean I should close my eyes and jump on the analytics bandwagon. Do I really need to do another course just because it’s the latest fad?

Analytics is not just a fad. It’s a powerful force that is changing the way businesses make decisions. There are a number of reasons why doing an analytics course may make sense for you.

Start your career in analytics – If you are someone who is about to enter (or re-enter) the workforce, you should seriously consider analytics as a career choice. There are a lot of opportunities in the field, the work is challenging, and the growth potential is enormous. Of course, you need to have the right combination of skills and attitude to make the most of it. Read this article for more information on what it takes to succeed in analytics. “Do you have what it takes…”

Make a mid-career switch to analytics – You could be an experienced professional who wants to switch careers. You could be stuck in a dead-end IT job and want to get out of it. Or you could be a sales person who is tired of selling. People from all kinds of diverse fields from IT to BPO to sales to HR are making a switch to analytics. Read this article for more information on making a mid-career switch to analytics.

Make a career progression in to analytics – There are many fields such as data warehousing and Business Intelligence, reporting etc. that are closely related to analytics. These fields provide an exposure to data as well as basic analysis of it. People who have spent considerable time in these fields will find themselves naturally progressing towards analytics. Having knowledge of the analytic methodology as well as some popular predictive modelling techniques can give you the edge that you need to make a speedy switch from a related field into analytics.

Fast track your growth – You could also be someone who is working in a non-analytics role but is increasingly finding the need to rely on data to make better decisions. You are turning to large spreadsheets and detailed reports and analyses to manage and synthesize the huge amount of information flowing around you. In such a scenario (and this scenario is becoming more and more commonplace), you would again turn to knowledge of analytics for better productivity.

These are some specific scenarios under which you would feel the need for an analytics course. In general, anyone who is part of running a business will find themselves facing larger and larger amounts of data. The torrent of data is no longer restricted to large businesses with millions of customers. In the era of digitization, there is data everywhere. From banks and retailers to healthcare and telecom companies, to sports and travel….we are surrounded by data.

It is thus a good idea to equip oneself with some of the basic analytical tools and techniques.

Running a business is more and more becoming all about managing the information that engulfs us. As the CEO of Vertex once said “What you need in business is more information than the other guy. Not more smarts. Not more intuition. Just more information.”

This is why an analytics course makes a lot more sense for you than you probably realize.