Happy Tourism Day!

Development of Community-Based Tourism :

Bangladesh Perspective

Key Note PresentationSeptember 27, 2014

Professor Dr. Syed Rashidul Hasan

Department of Tourism and Hospitality

Management, University of Dhaka.

Key Note Presentation by

September 27, 2014

WithMd. Saiful Islam

BBA & MBA in Tourism, DULecturer of Tourism, Primeasia University

A community is a social unit of any size that shares

common values.

September 27, 2014

involve local communities,

occur on their lands,

are based on their cultural and natural assets and attractions, andare for community development and environment conservation

CBT refers more specifically to tourism activities or enterprises that

Community-based tourism (CBT)

TOP-DOWN APPPROACH (Investment Benefit flow)

Benefit goes back to Top

Planning, policy, finance, implementation done at the

top

Community remains dried

BOTTOM-UP APPROACH (Investment Benefit Flow)

Planning, policy, finance, implementation done at the bottom involving local community on PPCP

Both Top and community at the bottom are benefitted Public Private Community Partnership (PPCP)

September 27, 2014

Let us see a video on

Andean Lodges, Peru-

the perfect example of CBT

Community-based tourism : Potential for Bangladesh

Bangladesh can be a winning destination for Communities & their life

style…

‘Bangladeshis are famously friendly, and you are almost certain to receive a warm welcome everywhere you go.’

-Lonely Planet

Tourists love the taste of local cuisine…

They like the local transport…

They enjoy staying at ethnic cottages…

They love Locally made Handicrafts…

Local community can easily be involved in any sector of the tourism value

chain in Bangladesh To

ur o

pera

tors

/

Indi

vidu

al d

ecid

ers

Food & Beverage

Local Transportation

Handicrafts /shopping

ServicesAccommodation

* Hotel* Guest house* Boarding* Resort

* Restaurant* Hotel Food service* Ethnic Restaurant* Street vendors

* Jeep (Chander Gari) * Boat* Three wheeler

* Tour Guide* Boatman*Ethnic Village Culture & traditions

* Craft Villages * Shops * Tourist Markets

Direct Service

Provider

Chain Support

Institutions

Non-tourism Sectors

Ministry of Civil Aviation and Tourism & Other Relevant Ministries

* Poultry, Fishery & Dairy farm* Fruit & Vegetable garden * Training Institute* Fruit processing plants

* Communication Services* Construction* Furniture* Equipment & Supplies

* Fuel Station* Vehicle Importer/ Producer * Training * Licence Services

* Training service to guides* Training for hospitality, food preparation and house keeping * Security

* Training * Financial services* Market linkage

BSCIC

BPCBTB

District Council

NHTTI Deputy Commissioner UNDP-CHTDF

Local Cultural Institute

Local govt/ Community administration

Tour operators/ hoteliers

Banks/ Financial institutions/NGOs

• Bandarban (also the two other hill districts-Rangamati and

Khagrachhari)

• Sundarbans

• Cox’s Bazar

• Kuakata

• Sylhet

• Paharpur

• Mainamoti

• Bagerhat

• Places known for specific handicraft/cottage industry or other

craftsmanship.

Some of the destination areas in Bangladesh where CBT can work -

September 27, 2014

Community-based tourism in

Bandarban:

A Role Model

What Tourists Seek in Bandarban

1. Exotic Trekking Routes2. Good & Efficient Guides3. Good Camping Grounds providing improved : (i) accommodation (ii) food (iii) wash facilities (iv) entertainment

Trekking Routes for the Adventurers

Boga Lake

Keokradong

Jadi Pai

3 h

3 h

2 h 30 min

3 h

3 h

Trekking Route from Boga Lake to Jadipai Waterfall

2 h 30 min

Ethnic Village:1. Bawm Para2. Marma Para

1. Murong Para2. Bawm Para

Bawm Para

Our hosts have hearts to welcome us…

But poverty impedes……

Sleeping Arrangement Now ……

Desired One…

Existing Restaurant

A good Place to eat

Washroom Now …

The Minimum Expectation……

MODEL CAMPGROUND

CottagesDiningBath & Wash

Open Air Stage

Tents

Watch TowerHandicraft Shop

1. TourismPotentialAssessment

5. MarketCommunity

4. DevelopProducts

2. SecureAssistance

3. Develop anIntegratedApproach

6. On-goingSupport

1. Determine what community has to offer through community surveys and community tours

1. Hire a local NGO or tourism consulting firm

1. Hold community meetings2. Development of a local community tourism committee 3. Identify entrepreneurs for community cooperatives4. Collaboration on brand

1. Develop training programs2. Promote training programs3. Implement programs

1. Develop marketing material for the community2. Promote community in the Internet and travel books

1. Assess situation2. Provide ongoing support as needed

1. A list of potential products

1. Community approval on future developments2. Local tourism committee is responsible for future tourism initiatives3. Selection of most viable and suitable products to develop4. Development of a community brand

1. Assistance with the various stages of tourism development

1. Trained residents2. Development of viable products

1. Arrival of first tourists

1. A successful and sustainable tourism industry2. A functioning tourism committee

STEPS ACTIVITIES RESULTS

General Framework for CBT development in an Area

THANK YOU