Why

P a u l G r a y

D i r e c t o r , P l a t f o r m S e r v i c e s , K i k

Chatis the future of

mobile

@paulalexgray

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Be inspired

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W h a t i s c h a t ?

W h y b o t s w i l l b e H u g e

W h a t m a r k e t e r s n e e d t o k n o w

The most popular chat app for North American Teens

• Username based; no phone number or mobile plan necessary

• Top 20 app in Google Play and Top 40 app on iTunes

• Top 5 social/communication app

• Users spend 97 minutes per week using Kik (BI Report)

“Messaging is one of the few

things people do more than

social networking.”

Mark Zuckerberg

Facebook Q&A November 6, 2014

Be informed

Be inspired

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Be informed

The next big thing

in mobile?

Do go on

SourcePoint and Comscore SEP 2015

Comscore 2014 - 2015

w e b M o b i leo s

b o t s

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REAL LIFE APPLICATIONS!

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I want our bots strategy.

Right Meow.

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Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

P a u l G r a y

D i r e c t o r , P l a t f o r m S e r v i c e s , K i k