Why most B2B Marketing sucks

A gentle kick in the head

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Most B2B marketing sucks because it’s boring.

04/07/2023Type in footer under view3

The winners will be the ones who tell the best stories.

Magazines Analysts

Vendors

Magazines

Analysts

Vendors

Websites

Forums

BlogsLinkedIn Social Media

User Groups

YouTube

Newsletters

Slideshare

Wikipedia

You’re not marketing to your mother.

You’re marketing to a skeptical, defensive, busy person.

1) Make things that prospects

go out of their way to get.

1) Make things that prospects

go out of their way to get.

2) Things that they finish.

1) Make things that prospects

go out of their way to get.

2) Things that they finish.

3) Things they recommend to others.

B2B is full of smart, interesting people with a real passion for their subject. But if that’s true, why do these smart people produce so much boring stuff?

It’s boring because it’s a chore.

…all passion is drained out of it

It’s a chore because it takes too long.

It takes too long because it’s made by a committee.

It’s made by a committee because everyone is frightened.

Everyone is frightened because they don’t want to fail.

The result is a lot of professional, credible, well-madecrap.

Tech marketing needs a kick in the head.

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Great marketing works.

A few principles…

CIOs are people first.

A single, simple, focused idea works wonders.

Its not about you.

Spend time with customers & prospects.

Harvest the company’s expertise with confidence.

Link the tech to the vision (and vice versa).

Raise the ceiling.

Go faster.

The media is (one of) the messages.

But the idea is what matters

Have fun.

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Some things to help:velocitypartners.co.uk