Business Owners Ask: Why Do SEO Packages Focus on Links?

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When Australian businesses search for SEO packages online, they often find that these services mention the word "links". While business owners understand that they need to appear on the first page of Google, they struggle with understanding what links are and why these are necessary in the search engine optimisation process. And that is why they often ask: why are SEOs obsessed with building links and how does this benefit my business?

In layman's terms, a link is simply a bridge that connects one web page to another. But this connection doesn't simply lead a user from one page to another, it also carries "link juice" with it. That is what providers of SEO services want to achieve. Search engine algorithms use this "link juice"—along with other factors—to determine which pages or websites should appear first on search rankings. Obviously, if you have a lot of link juice flowing into your website from other websites, search engines will favour it and make sure it appears on search results.

But take note that not any type of link juice will do. Today's search engine algorithms are more intelligent than ever. Today, it's not just the number of links that matter. It's also important where the link is coming from. Therefore, it might be better to receive ten backlinks from an authoritative website than get 20 from dubious forums. Providers of SEO packages understand this and that is why they are careful with where they link from.

Where You Links Should Come From

Original Articles. There are a number of high quality article submission sites that publish quality articles online. These sites rank well in search engines because they publish fresh content all the time. Now, if you subscribe to monthly SEO services, it's important that you get original written articles. These will be published as content for your own website, as well as content for article submission sites. When these articles are published, SEOs will link them to your website to get link juice.

Blog Comments. The important thing to note here is that the comments should be made on blogs that are within the same niche or topic as your website or business. For instance, if your website is about professional pet grooming in Adelaide, your linked comments should not come from IT and technology blogs in the UK. Remember that they should be from niche blogs. Go for SEO packages that provide niche blog comment posting and avoid those that use random, dubious commenting.

Competitor Websites. What? Isn't that treachery against your own business? By now, if you haven't paid particular attention to your search engine efforts, there are probably a few direct competitors that are better ranked than your site. If this is the case, it will help to get some links from those sites. First, they have good link juice because they are higher ranked and are considered an authority. Next, they probably have good quality content. And finally, they are in the same niche so the links they can provide are relevant.

Will this work? Providers of SEO packages can make it work. They do it through commenting on competitor posts, among other methods.

Do you see the importance of links now? Go ahead and ask your search engine optimisation provider what they can do so your website can get more links today.