why and how to select keywords and where to use them
TRANSCRIPT
WHY AND HOW TO
SELECT KEYWORDS AND
WHERE TO USE THEM
Your next blog post or creating any other type of content,
BEFORE YOU START WRITING
Take a minute to think about how someone would search
for the specific information you plan to add.
SEARCH?
WHAT WORDS OR PHRASES
WOULD YOU USE IN YOUR
MAKE EACH POST OR PAGE
ABOUT ONE SUBJECT
BEST DESCRIBED BY A
2-3 WORD PHRASE
THESE WORDS AND PHRASES ARE CALLED
KEYWORDS OR KEYWORD PHRASES
IT IS MORE EFFECTIVE
To target a 2 or 3 word phrase than
to target ONLY ONE keyword
The more individual
pages you create
that each target a
specific phrase…
The more likely your
site will be found in
organic search
This is NOT something…
YOU CAN DO
IT TAKES
OVERNIGHT!
TIME
TO USE YOUR
IMAGINATION TO
CREATE UNIQUE
CONTENT
YOU MAY HAVE
YOU SHOULD USE YOUR
KEYWORD PHRASE…
AS THE NAME OF THE PAGE
AS THE TITLE OF THE PAGE
AS ALT IMAGE TAGS
THROUGHOUT YOUR CONTENT
IN THE KEYWORD
META TAG FIELD
IN HEADER TAGS
IN THE DESCRIPTION
META TAG FIELD
CLOSER TO THE
TOP OF THE PAGE
MORE WAYS TO USE YOUR
KEYWORD PHRASE…
USE THESE KEYWORD VARIATIONS:
Singular and plural: gift, gifts /car, cars
Inflected form of the words and phrases: engrave, engraved, engraving, engravable
Past and present when applicable
Synonyms are usually best targeted with separate pages (car, vehicle, automobile, auto)
Tip
Incorporate your selected keywords and phrases into what you write and your
posts and pages will be much more concise and targeted and receive more
search engine traffic
PROPER SELECTION AND USE OF
KEYWORD PHRASES Is one of the most basic and important concepts to
understand when using the Internet to grow your business
Apply these
basics to your
content to grow
your business!
Video Content Provided By…
Gail Gardner Creator and owner of Growmap.com
Small Business Marketing Specialist
Skype: GrowMap
@GrowMap on Twitter growmap.com/contact/
Video Created By…
Julie Weishaar Creator and owner of NewHorizons123.com
Internet and Video Marketing Specialist
Skype: NewHorizons123
@NewHorizons123 [email protected]
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