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Why an Innovative Mobile Strategy Requires a Robust API

David Bressler (@djbressler)Director, Mobile Solutions

Innovation Through Integration Series

Manmohan Gupta (@manmohan_gupta)Sr. Director, Product Marketing

#APISoftwareAG

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David BresslerDirector, Mobile Solutions

@djbressler

#APISoftwareAG

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3 Key Trends of Mobile & How It’s Driving IT

Mobile Continues the Mainframe->PC Trajectory

IT Needs to Spend More Time in the Long Tail

IT Protects the Organization as Enablers, not Enforcers

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It’s not about the medium, it’s about the experience

IT needs to think about delivering an experience

more than supporting a device

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How do your enterprise mobile apps map to your existing desktop/web applications? (Pick one) • 1 mobile app : 1 desktop/web application• a few mobile apps : 1 desktop/web application• many mobile apps : 1 desktop/web application

Poll Question

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The interaction model changes from goal-oriented to stream-of-

consciousness

Design is not only how it looks, but also how it works

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African Bank Use Case:

Loan Application for Mobile Customer Access

Applying for a credit

Connect to Loan Process via API

Generate offer quotation through web service

Obtain credit offer capital immediately, without having to visit a branch of the bank

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What’s the big deal?

IT knows how to deliver applications.

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It’s not about delivering an application.

It’s about delivering many applications, quickly, that can easily change, and supporting

many experiences & interaction models

(while protecting the enterprise).

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The New IT

Projects

It’s no longer OK to deliver a few great apps, IT needs to deliver a lot of reasonably good ones

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But even a small, reasonably good app needs a lot of infrastructure… it

needs to be “enterprise class”

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How do we address mobile…

(1) as a game changing new platform,

(2) in the long tail of the enterprise, (3) while enabling innovation,

(4) but without sacrificing enterprise class service?

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How Do We Drive Mobile Innovation?

Unleash Your Company’s Digital Assets as an API

Platform…1. Securely2. Fast to market / fast to

change3. Reduced development cost4. Managing unknowns5. Operationally efficient

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Manmohan GuptaSr. Director, Product Marketing

@manmohan_gupta

#APISoftwareAG

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Framework to Build a Robust API Platform

API Goals & Prioritization

(Identification)

Definition & Realization

(Actualization)

Deployment & Optimization (Operations)

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Goals of your API

• Decide who are your target app developers

• Expose a business capability as an API

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Is your API well provisioned?

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API Business Models

Source: 20 API business models in 20 minutes, John Musser, ProgrammableWeb, API Strategy Conference, 2013

Bake your business model into your API

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API is a lot like building a UX

Mock Up Try OutImplemen

t

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API Façade Pattern

Mediation

API Facade

“Use the façade pattern when you want to provide a simple interface to a complex subsystem. Subsystems often get more complex as they evolve.”Source: Design Patterns – Elements of Reusable Object-Oriented Software, Erich Gamma, et al, Oct 1994.

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Simple & flexible API

• Provide choices –• Data Formats• Protocols• Authentication• Advanced Options

• Occam’s Razor

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Is REST the best?

Source: ProgrammableWeb, based on 5100 API’s as of Feb 2013

But a good API understands its audience

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Limited by bandwidth, CPU, connectivity

• Consider -• Cashing choices• Data compression• Partial responses

• “Chatty” APIs

Optimize for Mobile

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• Managing API changes

Managing the lifecycle of your API

Salesforce: /services/data/v20.0/sobjects/Account

Intuit: /api/v1/app/BillingStatus/<appid>

“Communication leads to community that is, to understanding, intimacy and mutual

valuing.”- Rollo May

Dependencies & impact analysis API versioning & compatibility Provisioning, deprecation & retirement

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Managing the lifecycle of your API

Traffic

Service

Marketing

Support

Developers Business

• Usage & Subscription Tracking

“You can't manage what you can't measure”

- Peter Drucker

Analytics

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Delighting your developers

Easy to find API’s

Great Documentation

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Delighting your developers

Several Sample Apps

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Supporting your API

Communicate & Evangelize Sponsor hackathons

“Without a sense of caring, there can be no sense of community.”

- Anthony J. D'Angelo

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