why advertise/sponsor samaritanmag?

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we care... but we don’t care what the tabloids say

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Page 1: Why Advertise/Sponsor Samaritanmag?

Who We Are

Samaritanmag.com is the anti-tabloid, an onlinemagazine that interviews people about thecauses they support, in addition to highlightingthe charitable initiatives of corporations and smallbusinesses, and the charities themselves.

Samaritanmag.com is a cool unintimidating site thatgives readers insight into a multitude of causes andhopefully gives them incentive to make a differencein the world, if they aren’t already.

samaritanmag.comwe care... but we don’t care what the tabloids say

Page 2: Why Advertise/Sponsor Samaritanmag?

Who We Are

samaritanmag.com

Samaritanmag.com is the anti-tabloid, an online magazine that interviews people about the causes they support, in addition to highlighting the charitable initiatives of corporations and small businesses, and the charities themselves.

Samaritanmag.com is a cool unintimidating site that gives readers insight into a multitude of causes and hopefully gives them incentive to make a difference in the world, if they aren’t already.

Page 3: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

Just The facts

Started by award-winning music journalist Karen Bliss (Billboard, RollingStone.com, MSN), Samaritanmag.com is a content- driven site with high journalistic standards; the stories are original — interviews are conducted with our writers for the online magazine — and not taken or repurposed from other sites, as is often the case in today’s media world.

Even short news pieces are only taken from the original press releases. Why is this important? Because Samaritanmag.com articles are fact-checked and comprised of information directly from the source.

Samaritanmag.com covers a range of causes; the list is endless from building wells in Africa to a line of clothing for people in wheelchairs to a toxic-free spa for people with cancer and mobility carts for sick or injured animals.

Page 4: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

Kim Hughes is an accomplished media professional with a dossier spanning four verticals (print, web, radio, television) and a reputation for journalistic excellence. Over two decades, she has worked as a writer/editor and broadcaster with some of the most prestigious media properties on the planet including NOW Magazine, the Globe & Mail, MSN and the Toronto Star.

Kerry Doole is a Toronto-based freelance arts journalist. Over the past four decades, he has written about music, film, travel, books, sports and business for a wide range of consumer and trade magazines, newspapers (including The Globe and Mail and Toronto Star) and websites in Canada, the U.S., the U.K., and his native New Zealand. Kerry is the author of Private Universe, a biography of the band Crowded House, published by Omnibus Press in the U.K..

Nick Krewen is a veteran award-winning Toronto-based writer and author. He has contributed to The Toronto Star, Grammy.com, The Globe & Mail and other prestigious publications, and writes extensively about entertainment.

Team of Writers

Page 5: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

The Music Community

• Building unique content since 2010, Samaritanmag has been a source of in depth interviews and unique perspectives from the music industry.

• Among the artists interviewed for the site are Neil Young, The Who’s Pete Townshend, Rush’s Geddy Lee, Bon Jovi’s Richie Sambora, Bryan Adams,Sammy Hagar, Motley Crue’s Nikki Sixx and Vince Neil, Drake, Nelly Furtado, One Direction, Iron Maiden’s Steve Harris, Cody Simpson, Ed Sheeran,Bruce Cockburn, Taylor Swift, P. Diddy, Rob Zombie, Peaches, Nick Carter, Simple Plan, Kate Nash, Danny Fernandes, Tom Cochrane, Buckcherry’s Josh Todd, 30 Seconds To Mars’ Jared Leto, The Tenors, Our Lady Peace’s Raine Maida and many more.

• There is also a Charity Song of the Month and Cause Song of the Month

Page 6: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

SAVVY & SMART STORIES

• Intelligent and freshcultural reporting thatoften introduces anotherside to artists to itsreaders than other sitescover.

• Authoritative nichecontent from vetted,authentic voices.

INTELLIGENT BRANDS

• Your brand will engageonline with a broadpsychographic interestedin the good yourcompany is doing.

In Depth Interviews

Page 7: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

This is a site for people who are interested in making adifference, either by finding the cause that speaks to themor by making informed buying decision based on companies’corporate social responsibility platform.

More on a psychographic, than demographic, everyone fromNeil Young to Pete Townshend has been intrigued by thesite. “I’m proud of you,” Bryan Adams told founder KarenBliss after checking out the site during an interview.Samaritanmag attracts the following identifiable groups ofvisitors:

1.2. the music/entertainment fan3. the news junkie

The socially conscious

Our Audience

Page 8: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

BOOMERS, GENERATION X

• Enjoy the attention totraditional journalisticreporting. Appreciateintegrity.• Growing importance onconnectivity and technologyas their families and friendsrelocate far and wide.• Appreciate integratingsocial issues into their coreentertainment news viaonline social collectivism

GENERATION Y, Z

• Tech fluent, globally awareand more connected than anygeneration before.• Hyper-connected. They havedigital DNA• Voracious consumers ofentertainment and lifestylenews.• Media savvy, this group isgreen, global and supportsbrands and bands that aresocially conscious.• Heavily impact the parents’purchasing decisions

Our Audience

Page 9: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

Quality Content

PERSONAL STORIES

• Professionally writtenstories about the peoplebehind the causes andwhat draws them to acharity and/or cause• Long-form content andnot just 140 charactersoundbites• Multicultural with a globalmindset.

OPTIMIZED FOR SOCIAL MEDIA

• Optimized for mobilebrowsing.• Easy for audience toshare & link to theirnetwork • 90,000 Facebook likesand counting• RSS feed available• Contest opportunities• Weekly newsletter

Page 10: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

Surely not everyone cares about the nonsense passing as news on TMZ and other tabloid media? Our changing “We Care” mainpage taglines are fun and flippant, and point up the public’s boredom with outrageous and invasive tabloid coverage. WE CARE…but we don’t care [insert Hollywood star here] gained weight or showed their knickers at a nightclub. Samaritans know there are more important things going on in the world: poverty, HIV/AIDS, cancer, animal welfare, MS, Alzheimers, education, the environment, natural disasters, childhood obesity, and a hundreds of other causes that people are passionate about.

“We Care” About Good Content

Page 11: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

Samaritanmag provides a forum for anyone looking to:*Let consumers know about the good that you are doing*Your company’s corporate social responsibility platform*The products that are eco-friendly or have a charitable component

• Launch new products to a socially conscious consumer whois engaged in causes important to them, interested in others,and eager to make informed buying decisions based on your CSR*Promote specific events.*Increase general brand awareness.*Promote and increase direct visitor numbers to their respective websites

Sponsorship Packages/Partnerships

Page 12: Why Advertise/Sponsor Samaritanmag?

Who We Are

samaritanmag.com

Does your company support a cause? Do you produce an environ-mentally-conscious product you want people to know about? Partner with Samaritanmag.com. Take out a banner ad or post a video that highlights the good you are doing at your company. Perhaps you are aligned with a certain cause or give your staff a day off to volunteer or sell a product with a portion of the proceeds going to charity? Consumers want to make informed buying decisions. Given the choice of supporting a company that supports a worthy cause over a similar company that doesn’t and they will choose the “good” one every time.

Page 13: Why Advertise/Sponsor Samaritanmag?

samaritanmag.com

Karen Bliss 416.530.0930

[email protected]