who we are… what we do…

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Copyright ©Borders Inc. 2012 Who we are… What we do… Provider of Marketing Engineering

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Who we are… What we do…. Provider of Marketing Engineering. Company Profile. As of Jan. 2012. Company Borders Incorporated (Borders, Inc.) URLhttp://borders.jp/ Established September 1, 2006 Capital 15,000,000 yen ( approx. USD181k, EUR 135k ) - PowerPoint PPT Presentation

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Page 1: Who we are… What we do…

Copyright ©Borders Inc. 2012

Who we are…What we do…

Provider of Marketing Engineering

Page 2: Who we are… What we do…

Copyright ©Borders Inc. 2012

Company Borders Incorporated (Borders, Inc.)

URL http://borders.jp/

Established September 1, 2006

Capital 15,000,000 yen ( approx. USD181k, EUR135k )

Management Team - Ikuo HAGINO, Founder and CEO - Kazuhiro ABE, Managing Director - System Development- Kimikazku MIYASHITA, Managing Director - Marketing Research

# of employee 25

Headquarters KOSUGI Building 7F, Shinjuku 1-28-11, Shinjuku-ku, TOKYO

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Borders is an official member of Japan Marketing Research Association (JMRA), and a private member of ESOMAR.Officially approved as a firm which takes appropriate measures to protect personal information.

Company Profile Company Profile As of Jan. 2012

Page 3: Who we are… What we do…

Copyright ©Borders Inc. 2012

About BordersAbout Borders

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Online Research Infrastructure andPlatform Service

Marketing Research System Solution

R&D of Next Generation Marketing Science and Analysis

Provider of Marketing Provider of Marketing EngineeringEngineering

We aim to assist the marketing strategy needs of our clients through the use of engineering tools in consulting, development and providing the infrastructure, and ultimately lead our clients to success.

Marketing Engineering Consulting

Page 4: Who we are… What we do…

Copyright ©Borders Inc. 2012

POSTPOST ((Professional Online Survey Tools)Professional Online Survey Tools)

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P O S T (Professional Online Survey Tools) is an integrated application which possesses all the features needed for professional online marketing research.

Marketing research companiesMarketing firmsCommunity/ Membership group management companies

・ASP ( Our server )・ Package implementation ( Your existing server )

End client

Sales andSales and provider provider

of researchof research

Utilizing Borders Consumer Panel for

creating cost reduction and quick operation

POST clients can access Borders Consumer Panel via POST. This enable POST clients to operate large sample size survey

Ease of use and quick setting by

Ajax Technologies

Enable ease of use and quick setting with the interface of GUI and affluent of Ajax technologies.

Enable set up complicated questionnaire logics for professional purpose

Satisfy requirements from professional researcher and marketers in terms of questionnaire logic setting , fieldwork operation

InternetInternet InternetInternet

Page 5: Who we are… What we do…

Copyright ©Borders Inc. 2012

System development service•Develop and deliver the integrated online research systems for marketing research firms and manufactures.•Develop the customized research tools on demand.

Data collection services/ Customized research service•Deliver the data collection services to both the marketing research firms and manufactures by 1,500 projects / annually.•Develop and deliver the customized research projects directly to manufactures by20 projects annually.•Specialized in Fast customer feedback survey, Package design evaluation, Web Repertory Grid Method, Customer satisfaction study, and Concept evaluations. Methodologies applied are data analysis based on statistic approach (i.e. multi-regression model, conjoint analysis, PSM and so on).

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Operations and ClientsOperations and Clients

Page 6: Who we are… What we do…

Copyright ©Borders Inc. 20126

Development of Next Generation Online Research Development of Next Generation Online Research ToolTool

◆Online research with text-to-speech software As an option to the regular online

survey, this service utilizes the speech synthetic technology to offer questions read out to the respondents. This will effectively prevent respondents from misinterpreting or misreading the questions and reply options.. 当サービスは HOYA 株式会社の

ペンタックス音声合成ソフトウエア「 VOICE TEXT 」を導入しおります。

◆ Web Creative Evaluation (Balloon) ◆ Web Repertory Grid Method

◆ Text Mining Tool “rGrid”

Laddering and Evaluation grid method function are loaded.

Tool tabulating open answers and statement notes by tree

Supported by PENTAX

Showcases: - next-gen research methods & engineering solutions

- partnership of clients & many survey operations.

Page 7: Who we are… What we do…

Copyright ©Borders Inc. 2012

““Borders Consumer Panel” for Marketing Borders Consumer Panel” for Marketing ResearchResearchBorders Panel is a group of large and high quality consumers from the general public

assembled by Borders in collaboration with Japan’s selected marketing websites for research purposes. It is a high quality panel strictly guided by our monitor quality management scheme.

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Age MaleFemal

eAvg.

Under 15 10% 10% 10%

15 ~ 19 15% 15% 15%

20 ~ 29 23% 24% 24%

30 ~ 39 38% 38% 38%

40 ~ 49 50% 50% 50%

50 ~ 59 58% 55% 57%

Over 60 65% 63% 64%

Total 43% 38% 40%

Average reply rate is over 35 % !

※Reply rate 48 hours after distribution (as of May 2010)

Total : 609,877

Sex CountPercentage

Annual Household Income

CountPercentage

Male 299,577 49% Up to 2M JPY 75,394 12%Female 310,300 51% 2 ~ 3.9M JPY 147,461 24%

4 ~ 5.9M JPY 134,912 22%6 ~ 7.9M JPY 76,154 12%

Age CountPercentage

8 ~ 9.9M JPY 42,361 7%

Below 19 39,736 7% 10 ~ 11.9M JPY 19,221 3%20s 137,468 23% 12 ~ 14.9M JPY 10,431 2%30s 197,851 32% 15 ~ 19.9 5,138 1%40s 144,499 24% Over 20M JPY 3,761 1%50s 62,653 10% I would rather not say 95,044 16%60s 22,126 4%Over 70 5,544 1%

Children in Household CountPercentage

Yes 257,880 42%

Maritial Status CountPercentage

No 351,997 58%

Single 291,568 48%Married 318,309 52%

Occupation CountPercentage

Public Sector 19,393 3%

Area CountPercentage

Management / Board Member

10,179 2%

Hokkaido 28,913 5% Employee (Non Technical) 89,626 15%Tohoku 31,541 5% Employee (Technical) 78,201 13%Kantou 252,284 41% Employee (Other) 60,753 10%Chubu 90,202 15% Self-employed 32,357 5%Kinki 112,730 18% Freelance 13,357 2%Chugoku and Shikoku 43,276 7% Housewife 100,729 17%Kyushu and Okinawa 50,931 8% Part-time 73,357 12%

Student 76,915 13%Other 55,010 9%

Page 8: Who we are… What we do…

Copyright ©Borders Inc. 2012

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≪Borders Panel≫ 

※700,000 consumers across Japan

System Solution

Human Resources

Data Supply Customize

Recruiting, Fieldwork operation, Data Setting Tabulation, Analysis

≪Next Generation Research Laboratory≫ 

≪Outsourcing Research Activities≫  

≪Marketing Dashboard Development≫  

≪Development of Next Generation Online Research Tools≫  

≪Online Research System≫  

≪Online Research System≫  

≪Portal Research Data≫ 

≪Dinner Syndicate Data≫ 

≪Marketing and Consulting≫  イメージ

性能

品質

顧客対応

流通

価格・価値

ブランドパフォーマンス

Our ServicesOur Services

Page 9: Who we are… What we do…

Copyright ©Borders Inc. 2012

System development service•Develop and deliver the integrated online research systems for marketing research firms and manufactures.•Develop the customized research tools on demand.

Data collection services/ Customized research service•Deliver the data collection services to both the marketing research firms and manufactures by 1,500 projects / annually.•Develop and deliver the customized research projects directly to manufactures by20 projects annually.•Specialized in Fast customer feedback survey, Package design evaluation, Web Repertory Grid Method, Customer satisfaction study, and Concept evaluations. Methodologies applied are data analysis based on statistic approach (i.e. multi-regression model, conjoint analysis, PSM and so on).

Clients•Research firms: the middle-class and competitive marketing research firms.•Marketing firms: Advertising / Marketing planning / Design/ Printing and etc.•Manufactures: Beverage/ Alcohols/ Foods/ Packaging/ Broadcasting (Cable TV)

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Operations and ClientsOperations and Clients

Page 10: Who we are… What we do…

Copyright ©Borders Inc. 201210

Leadership TeamLeadership TeamIkuo HAGINO (Mr.) – Founder and CEOIkuo HAGINO founded BORDERS in 2006. He is responsible for leading the company’s long-term strategy and system development, consumer panel development, and sales. Previously, Ikuo Hagino leaded wide array of web based projects in an entrepreneurial web design firm and launched the online-survey team. He started his professional career as a system engineer with SECOM, Japan’s leading security system and service company. He earned a bachelor’s degree and a master degree both in ergonomics from School/ Graduated School of Design, Kyusyu University (former Kyusyu Geiko Univ).

Kazhiro ABE (Mr.) – Managing Director, System DevelopmentKazuhiro ABE has worked with BORDERS since founded. He is responsibility for the system integration and leading crowd computing. Previously, he has implemented many web site design and development as a project manager in an entrepreneurial web design firm. He started the programming in 1981 with BASIC language and was a cutting-edge system engineer and programmer of the package software for the financial sector and government at a leading system integration company. Kimikazu MIYASHITA (Mr.) – Managing Director, Research and Marketing ScienceKimikazku MIYASHITA joined BORDERS since founded. He is responsible for research operation and methodology development utilizing IT tools and marketing science. He started his professional career at research division of Japan Jiji Press and moved to Japan CRS (Central Research Services), a authority of public-opinion survey. He is specialized in research and survey for national/ local government, foods, and medicals. He is very familiar with marketing science and statics methodologies.He earned a bachelor’s degree in social science from Hitotsubashi University.