who we are what we can do for you
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WHO WE AREGretchen Koss and Meghan Walker have a combined total of nearly 40 years experience in bookpublishing. We have worked with debut authors and repeat bestsellers on nearly every kind of book
imaginablecommercial and literary fiction and story collections; celebritybios; memoirs; advice and self-help; and narrative non-fiction includinghistory and politics. At a time when in-house staffs are shrinking andbudgets are tight, the Tandem team can give an author specializedattention and work collaboratively to tailor a campaign that complementsthe publishers plans and enhances a books visibility across a wide varietyof platforms. We can be hired independently of one anotherMeg formarketing and Gretchen for publicityor as a team to work in tandem,building a completely integrated marketing and publicity campaign. Getin touch. Were happy to tailor a plan to suit your needs.
WHAT WE CAN DO FOR YOUIndividually, we are strong. In tandem, we are unstoppable.
Do you need to reach a bunch of nichesites and blogs and special-interest groupsbut have no time to build and work thelists? Are you an author who is poised tobreak out and want to augment your pub-lishers efforts on a year-round basis totake you to that next level? Then hire Meg.
Need an outside publicist to book yourtour or pitch your book for review andfeature coverage in national and local markets? Need an industry professional with the best media contactsto pitch you to television and radio shows? Then hire Gretchen.
Have a big book that absolutely cannot fail? Need help building an integrated campaign where marketingand publicity work in tandem? Then hire the Tandem team.
See the next page for a list of services
Meghan Walker and Gretchen Koss are two of the most impressive talents inpublishing. Together they are unbeatable. They bring creativity, dedication,insight, and a welcome dose of humor to every project. We consider ourselvesincredibly lucky to have worked closely with them in the launch anddevelopment of Spiegel & Grau, which beneted immensely from theirpublishing savvy, energy, and innovative thinking.
Cindy Spiegel and Julie Grau, Publishers,Spiegel & Grau, a division of Random House, Inc.
For complete bios please visit us at www.TandemLiterary.com(212) 629-1990
MARKETING SERvICESONLINE MARKETING: Meg will research specialinterest and niche websites and blogs. Once shesbuilt lists of outlets best suited to your book, shellwrite targeted pitches and conduct outreach to eachvenue aiming for reviews, interviews, contentsyndication, and selection for book salons.
THIRD-PARTY CROSS-PROMOTION: Meg will researchorganizations and associations with constituenciesinterested in your book and reach out to them aboutways to promote to their membership. She canidentify products and brands appropriate forpromotional tie-ins and seek to procure prizing forcontests and giveaways. Meg will direct leads backto the publishers publicity department for possiblespeaking engagements or events and to theirspecial markets department for potential bulk sales.
CONSULTING: Meg can help an author get establishedin the realm of social networking and blogging,advise on ways to build a website that suits theneeds of a book and an authors long-range careergoals, and strategize with an author on tactics tobuild and maintain a fan base year-round.
COPYWRITING: Meg can write insightful reading groupdiscussion guides, selling catalog and flap copy, andtargeted text for websites, e-blasts, and newsletters.
PUblICITY SERvICESAUTHOR TOURS: Gretchen will supplement publisheror author sponsored reading tours by bookinglocal media and additional bookstore visits in alltour markets.
REVIEW & FEATURE COVERAGE: Gretchen will pitchbook review and features editors at long lead andweekly magazines as well as at national andregional newspapers.
NATIONAL & LOCAL BROADCAST MEDIA: Drawing on herlong list of contacts and relationships formed overyears in the business, Gretchen can pitch a book tonational media outlets such as NBCs The TodayShow, ABCs Good Morning America, Oprah,CBSs The Early Show, CNN, MSNBC, and FoxNews to name a few.
RADIO PHONER CAMPAIGNS: Gretchen can arrangenational and local radio interviews such as NationalPublic Radio, local NPR affiliates, and popularsyndicated drive time programs.
PRESS MATERIALS: Gretchen can craft press releasesand customized pitch letters and can work with anauthor to draft in-depth and thought-provokingQ&As as a valuable part of a complete press kit.
ONLINE MEDIA: Gretchen will pitch stories and interviewopportunities to all of the top websites and blogs.
Meghan did incredibly thorough outreach to bloggers for TheGreat Derangement which resulted in reviews and repeatedmentions on all the top political blogs. Not only does Meghanhave a great understanding of how to promote a book online,she approached the marketing of my book as if it were abestseller from day one. Thanks in large part to her enthusiasticefforts it became one.
Matt Taibbi, author of theNew York Times bestseller The Great Derangement
Through an endless summer of touring for In the Heart of theSea, it was a tremendous relief and a joy to have Gretchen bymy side. She worked tirelessly, never losing sight of a singledetail. I didnt expect that Id become friends with mypublicist, but I ended up gaining a good friend in Gretchen.I would recommend her to anyone.
Nathaniel Philbrick,author of In the Heart of the Sea,
Sea of Glory, and Mayflower
Heres a go-to shop if ever there was one: Gretchen and Meghan are complete pros who bring nearly 40 years experience tothe publishing tablebut they somehow still bring the energy (and the hearts and souls) of wunderkinds to every campaign.
Ivan Held, President, G.P. Putnams Sons
Get in touch today! (212) 629-1990 Info@tandemliterary.com