WHO TAKES DIETARY SUPPLEMENTS?

All data comes from the 2016 CRN Consumer Survey on Dietary Supplements, conducted Aug. 24–30 by Ipsos Public Affairs and was funded by CRN. The survey was conducted online in English and included a national sample of 2,007 adults aged 18 and older living in the United States, including 1,430 among those who are considered supplement users. The survey has been conducted annually since 2000. The precision of Ipsos online polls are measured using a credibility interval. In this case, the poll has a credibility interval of +/- 2.5 percentage points for all respondents, and +/- 3.0 percentage points for supple-ment users. For more information, visit: www.crnusa.org/ConsumerSurvey SOURCE: Council for Responsible Nutrition (CRN)

of U.S. ADULTS take dietary supplements.What else do we know about the American dietary supplement consumer?71%

77% of U.S. adult women

65% of U.S. adult men

74% of adults with children in household

70% of adults age 18-34

70% of adultsage 35-54

74% of adultsage 55+

74% of adults withincome > $50K

75% of adults employed part-time

75% of adults in the West

74% of adultcollege grads

72% of adults employed full-time

69% of adults in the South

69% of adults in the Northeast

67% of adults with income < $50K

72% of retired adults

73% of adults in the Midwest

68% of adultswithout acollege degree

67% of adults not employed

70% of adults without children in household

WHAT DO THEY TAKE?

WHY DO THEY TAKE THEM?

42%OVERALL HEALTH/

WELLNESS BENEFITS

30%ENERGY

28%TO FILL IN NUTRIENT GAPS

23% IMMUNE HEALTH

22%BONE HEALTH

21%HEART HEALTH

20% HEALTHY AGING

19% SKIN, HAIR AND NAILS

17%DIGESTIVE/

GASTROINTESTINAL HEALTH

17%JOINT HEALTH

97%75%49% 37% 36% 34% 29% 29% 24% 20%16% 15% 13% 13% 10% 10% 9% 9% 8% 8% 7% 7% 7% 6%

6%

6%

VITAMINS/MINERALSMULTIVITAMINS

SPECIALTY SUPPLEMENTSVITAMIN D

HERBALS/BOTANICALSVITAMIN C

CALCIUMSPORTS NUTRITION/WEIGHT MGMT

VITAMIN B/B COMPLEXOMEGA-3/FATTY ACIDS

FIBERPROTEIN (POWDERS, DRINKS, BARS)

PROBIOTICSGREEN TEA

GLUCOSAMINE AND/OR CHONDROITINENERGY DRINKS AND/OR GELS

CRANBERRYGARLIC

MELATONINGINSENG

TURMERICHYDRATION DRINKS OR GELS

CREATINEGINKGO BILOBA

ECHINACEAAMINO ACIDS

GREEN COFFEERECOVERY DRINKS AND/OR POWDERS 5%

5%

of dietary supplement users take vitamins/minerals

97%

Top Reasons

WHO TAKES WHAT?77% of U.S. adult women and 65% of U.S. adult men take dietary supplements. Certain supplements skew more toward women’s use or men’s use, and some

skew older, some younger, as shown here from data on select supplements.

74% of U.S. adults over 55 years old and 70% of adults in the 18–34 and 35–54 year-old age groups take dietary supplements. Vitamin D skews older, with

43% of supplement users over 55 taking this nutrient, while protein skews younger.

VITAMIN D PROBIOTICS41%of female supplement users 16%

of female supplement users

32%of malesupplement users 10%

of malesupplement users

GINSENG

5%of female supplement users

12%of malesupplement users

CREATINE

3%of female supplement users

13%of malesupplement users

VITAMIN D TURMERIC

32%18–34

5%18–34

35%35–54

6%35–54

43%55+

FIBER

9%55+

18%35–54

21%18–34

PROTEIN

9%55+

16%35–54

22%18–349%

55+

70% of U.S. adults age18-34take supplements

70% of U.S. adultsage 35-54take supplements

74% of U.S. adultsage 55+ take supplements

FEMALE MALE

OLDER YOUNGER

77% of U.S. womentake supplements

65% of U.S. mentake supplements

WHERE DO SUPPLEMENT USERS BUY?

WHO DO THEY TRUST?

The 71% of U.S. adults who take dietary supplements purchase these products via a variety of channels. Here are the top five* places supplement users buy from:

*warehouse clubs and supermarkets tied

*physician assistants and nurse practitioners tied

These are the top five* sources supplement users trust for reliable information on dietary supplements:

medical doctors/physicians

nutritionists

physician assistants*

nurse practitioners*

registered dietitians

pharmacists

mass merchandisers

drug stores/pharmacies

warehouse clubs*

supermarkets*

internet

vitamin retailers/chain health food stores

42%38%

23%23%

17%16%

56%42%40%

28%28%27%