Who is Who at Korean Consumer

Electronics Companies

Samsung Electronics Co. Suwon, Korea

World’s biggest maker of televisions and

mobile phones

Samsung 2013 revenue was equivalent to

26% of South Korea’s GDP

New Management Strategy by Lee Kun-hee:

“Change everything but your wife and children”

Lee Byung-chul 1910 – 1987

Founder of Samsung Group

Books About Samsung

Lee Family

Lee Kun-hee, 1942

Owner & Chairman (since1987) 3rd son of Lee Byung-chul

The richest man in Korea ($13.0B)

Convicted in 2008 for evading taxes on $5B

Lee Jae-yong

Vice-Chairman

(since 2012) Son of Lee Kun-hee

2nd richest man in Korea,

$7.1B worth

Lee Seo-hyun

President

Cheil Industries Youngest daughter of

Lee Kun-hee

8th richest person in Korea

Personal wealth $1.2 B

Owns 8.37% stake in Cheil

Lee Boo-jin

President & CEO

Hotel Shilla Eldest daughter of

Lee Kun-hee

7th richest person in Korea

Personal wealth $1.4 B

Owns 8.37% stake in Cheil

Samsung Electronics Co. Suwon, Korea

Yoon Boon-keun Co-CEO

CE Division President

Shin Jong-kyun Co-CEO

IT & Mobile Communications

(IM) Division President

Kwon Oh-hyun Co-CEO (since June’12)

Vice-Chairman (since Dec’11)

(head of Device Solutions

(DS) Division)

Samsung Electronics Co. Suwon, Korea

Kim Hyun-suk (-seok)

President

Visual Display Unit

Hong Won-pyo, 1960

President,

Global Marketing

IM Division

Lee Sang-chul

President,

Strategic Marketing

(since Feb’15)

Samsung Electronics Co. Suwon, Korea

Choi Jong-deok

EVP

Tizen

Lee Sang-hoon

CFO

Lee Young-hee

EVP, Mobile

Head of Global Marketing

Samsung Electronics North America USA

Gregory Lee, President & CEO, Samsung Electronics North America (since Dec. 2013)

President, Samsung Telecommunications America

Samsung Electronics America Inc. Ridgefield Park, NJ USA

Tim Baxter President

Joe Stinziano

Executive VP

LG Electronics Inc. Seoul, Korea

• The world’s second-largest TV maker

• LG Group is Korea’s 4th largest chaebol

• LG is Korea’s 2nd largest electronics company

• Forbes about Koo Bon-Moo: “One of the few

chaebol captains to have kept his nose clean.”

Koo In-hwoi,

LG Group Founder

Koo Family

Koo Kwang-mo Executive Director

Adopted son of Koo BM

36 years old

Koo Bon-joon Vice Chariman & CEO (since Oct’10)

Grandson of Koo In-hwoi

36th richest man in Korea

Net worth: $840 M, 63 years old

Koo Bon-moo Chariman & CEO, LG Corp. (since 1995)

Grandson of Koo In-hwoi

14th richest man in Korea

New worth: $1.6 B, 69 years old

LG Electronics Inc. Yeouido, western Seoul, Korea

Ha Hyun-hoi

President

LG Corporation

(since 1 Jan 2015)

Jung Do-hyun (David)

(Jeong Do-hyun)

CFO (since 2008)

President (since 2014)

LG Electronics Inc. Yeouido, western Seoul, Korea

Kwon Bong-suk

EVP / CEO of

Home Entertainment Div.

(since 1 Jan 2015)

Juno Cho (Cho Jun-ho)

President & CEO

Mobile Communications Co.

Jo Seong-jin

President & CEO (since Jan’13)

Home Appliance and Air Solution

(H&A) Co.

LG Electronics Inc. Yeouido, western Seoul, Korea

Nho Hwan-Yong

President & CEO

Air Conditioning & Energy Solution

Company

Lee Woo-Jong

President & CEO

Vehicle Components

Company

LG Electronics Inc. Yeouido, western Seoul, Korea

Wayne Park

Executive Vice President

CEO of LG’s Overseas

Sales and Marketing Co.

Dr. Scott (Skott) Ahn

President & Chief Technology Officer (CTO)

Head of LG’s Innovation Business Center

LG Electronics

LG Electronics USA Englewood Cliffs, NJ USA

William Cho

President & CEO

LG Electronics USA

Tim Alessi

Director - New Product Development

LG Electronics USA

John Taylor

VP, Public Affairs

and Communications