who do you think you are? - assessing your digital identity
DESCRIPTION
Delivered at the 2010 Performing Arts ExchangeTRANSCRIPT
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Presented by David DombroskyCarnegie Mellon’s Center for Arts Management and
Technology
October 2, 2010
Who Do You Think You Are?
Assessing Your Digital Identity
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
On sheet of paper, write down 3 adjectives that describe the personality of yourself as an artist, your agency, or your arts organization.
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Do I have a volunteer?
(Don’t worry. We’re just gonna look at your website.)
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Elements of Digital Identity
•Presence
•Content
•Voice
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Why is your online voice important?
• Helps foster trust in the people you want to reach
• Encourages people to invite you in
• Humanizes your organization
• Distinguishes you from your competitors
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Taking Stock of Your Digital Identity - Presence
• List the your digital channels for communication and the sites where you have a presence
• Identify the conventions and best practices for those channels and sites
• Ask your audience where they hang out online. Are you there, too? If not, why not?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Taking Stock of Your Digital Identity - Content• What items do you share
or publish online? Categorize and document the frequency with which you publish or share each type of content
• Which categories appear to be trending?
• Are those content types enhancing the artist experience or merely promoting it?
• Do you share the same content or different content across platforms?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Taking Stock of Your Digital Identity - Voice
• What kind of language do you use in your online communications?
• Do you modify your tone and use of language from platform to platform?
• Does the way you talk about the content match up with the personality traits you have identified for you or your organization?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Who do THEY think you are?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Changing Your Digital Identity• Compare who you want to be
and who they think you are
• Identify what changes need to be made in order to alter they way you are perceived
• How will you measure the transition? How much can you measure yourself, and what will require an outside perspective?
• Set a manageable transition schedule
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Who Should Maintain Your Digital Identity?• One individual or split duties among
individuals?
• Team approach – multiple people sharing duties?
• Executive staff?
• Marketing staff?
• Younger staff or interns?
• Artists?
• Volunteers?
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In 2009, the American Red Cross released a Social Media Strategy Handbook for its employees containing a number of sound policies that may be adopted by arts organizations.
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Balancing Professional and Personal Online Identities
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
www.twitter.com/DDombrosky
David Dombrosky
Technology in the Artswww.technologyinthearts.org
www.twitter.com/TechInTheArts
Center for Arts Management & Technology
http://camt.artsnet.org