who are you? what makes you unique?. what product/services do you expect from this entity? why do...
TRANSCRIPT
Who are you?
What makes you unique?
•What product/services do you expect from this entity?•Why do you know what you do about Google?•Values?•Personality?•What kind of experience do you expect to have?
•What product/services do you expect?•Why do you know what you do about WalMart? about Target?•Values?•Personality?•What kind of experience do you expect to have?
VERSUS
•What product/services do people expect from UR?•Values?•Personality?•What kind of experience do people expect to have?
Your Brand•What do people currently expect from you?
• What values do you currently display?• What is your current personality/image?• What kind of experiences have you had
and what has been the experiences of those around you in working with you?
•What do you want people to expect from you?
• What values do you want to display?• What kind of personality/image do you
want to show?• What kind of experience do you want
people to have when they interact with you?