Who are college Who are college media advisers?media advisers?

Data from 2001 CMA Survey by Executive Director Ron Spielberger & Past President Lillian Lodge Kopenhaver

What do they What do they advise?advise?48% newspapers only11% radio only9% newspaper & magazine4% yearbook4% magazine3% all media3% radio & television2% newspaper, yearbook & radio2% newspaper & radio

Do they have Do they have journalism journalism experience?experience?85% have had some

professional media experience

25% 1 to 3 years journalism experience

45% 9 or more years20% 18 or more years10% 23 or more years

How long have How long have they been advising?they been advising?33% have been advising 1 to

4 years10% are first-year advisers25% advising for 15 or more

years

How much How much education education do they have?do they have?55% have master’s

degrees25% have doctoral degrees

How big are their How big are their campuses?campuses?

50% 7,500 students or fewer

25% 7,500-15,000 students15% 15,000-25,000 students10% more than 25,000

students

What rank do they What rank do they have?have?40% have faculty rank and

staff titleOf that percentage… 26% instructors25% assistant professors23% associate professors14% full professors

What about What about tenure?tenure?45% of advisers are in

positions that do not lead to tenure

Of the 55% in tenure-track positions, only 48% are actually tenured

What are their teaching What are their teaching loads?loads?

30% have no direct teaching

assignment35% teach 12 semester hours20% teach 15 semester hours10% teach 24 semester hours

Where are most Where are most advisers assigned?advisers assigned?

67% of advisers are assigned to an academic department

65% are assigned to departments:

journalism/communication 20% are assigned to English

departments other areas include speech,

business, social sciences

Who do they report Who do they report to?to? 27% report to department chair 15% report to student affairs dean/vice

president 17% report to academic affairs dean/vice

president 15% report to student activities/student

life director 14% report to student media/publications

board or chair

How many hours How many hours do they spend advising?do they spend advising?

20% spend 40 hours or more25% spend 20 to 40 hours30% spend 11 to 20 hours25% spend 1 to 10 hours

How are they How are they compensated?compensated?57% receive a reduced teaching

load as compensation23% receive no release time or

additional compensation10% carry full load and are paid

extra for advising10% receive a reduced load and

extra pay

What about the papers What about the papers they advise?they advise?

Oversight of the student Oversight of the student media originates where?media originates where? 38% of student media operations

assigned to student affairs 38% of student media operations

assigned to department ofcommunications/journalism

10% of student media operations listed as independent

5% assigned to student government 3% assigned to art/humanities

departments 3% assigned to public relations

departments

What type of papers What type of papers do they advise?do they advise?

48% publish weekly 13% publish daily 15% publish bi-weekly (every other week) 12% publish semi-weekly (twice a week) 9% publish monthly 3% publish three times a week

85% of the dailies are at 4-year public schools

What’s the format?What’s the format?

65% are tabloidsOf the 35% broadsheets, 62% are

at four-year schools

How big are their papers?How big are their papers?28% average 12 pages23% average 8 pages18% average 16 pages12% average 24 pages12% average 20 pages

– 70% of 2-year schools average 8-12 pages

– 49% of 4-year schools average 8-12 pages

How big are their budgets?How big are their budgets?

32% have budgets exceeding $100,000

19% have budgets between $50,000 and $100,000

36% have budgets between $10,000 and $50,000

13% have budgets less than $10,000

How are their papers How are their papers funded?funded? 85% receive some funding from advertising 47% receive at least half of funding from

advertising 9% totally funded by advertising 57% receive some funding by student fees 31% receive half or more of funding by fees 29% receive some funding from general

college funds 20% receive half or more from general

college funds 24% receive some funding from

subscriptions but it only accounts for 1 to 5

percent of their overall funding

Are the student staffs paid?Are the student staffs paid?

nearly two-thirds of all editors are paid positions

fewer than half of reporters are paid– 75% of dailies pay reporters– 33% of weeklies pay reporters– 25% of two-year schools pay

reporters

How many offer course How many offer course credit?credit?

25% offer course credit to editors– more than 90% of that is at non-dailies

47% percent of two-year colleges offer course credit to staff