white ideas media marketing partner for elearning
DESCRIPTION
The eLearning industry is constantly evolving - in an attempt to find the most relevant business model organizations are constantly restructuring and revaluating their businesses – the service provider profiles are also changing. In this environment, while organizations focus on restructuring to enhance their differentiators, marketing priorities take a back-seat. eLearning companies can rev up their marketing programs by partnering with specialists.TRANSCRIPT
Marketing Model for eLearning Companies
The Business Has Evolved
• Global market (corporate and academic) is projected to reach $168.8 billion by 2018*
• No longer restricted to web-based courseware development
• Integrated into departments with performance management initiatives
• Diverse delivery mediums
• Collaborative learning methods
• High-tech interventions
* http://www.prnewswire.com/news-releases/global-market-for-elearning-to-reach-169-billion-by-2018-private-tutoring-nears-103-billion-in-market-value-180027521.html
The Solution Providers Have Diversified
• Generic solution providers to all industries
• Solution providers with niche industry or domain focus
• Medium and large IT companies with eLearning as one of the services
• Consulting companies with eLearning integrated into large scale organization development solutions
The Challenges eLearning Companies Face
• Constant struggle to find the most appropriate spot in market
• Need to build skills and strengths to match up with diversified learning and delivery methods
• Catching up with constantly evolving technologies
• Lack of stakeholders’ bandwidth
• And above all, sales targets and demanding customer satisfaction
AND AS A RESULT,
MARKETING IDEAS AND PLANS HARDLY SEE THE LIGHT OF DAY
The Truth is - You Can Even Start Without Any Dedicated Resources
• Add marketing flavor to ongoing traditional sales outreaches• Create cross-selling and up-selling ammos that BDMs can carry along
• Embed digital campaigns around already budgeted tradeshow visits
• Determine two things you are best at and get your select employees talking like marketers
• Look for best of your work and get industry recognition
STILL FEEL CHALLENGED TO START?
Let White Ideas Media be Your Marketing Partner
• We bring domain knowledge and experience to run the show with minimal bandwidth of internal team
• We exactly know what it takes to work, therefore can show results in shorter timeframe
• We extend offshore cost advantages
White Ideas Media Specializes in:
• Content Strategy and Development (Website, Collateral, Blogs, White Papers, Case Studies)
• Holistic Industry Outreach ( Events, PR, Awards)
• End-to-end product launches (Conceptualization, Brand Identity, Microsites, Communication, Digital Media)
www.whiteideasmedia.com
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