which college will land you the highest-paying job?

Which college will land you the highest-paying job? http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!

Brandon Chivers Professor Klinkowstein

Selected Business Article !

"Harvey Mudd College among the highest earning post-grad!


Summary!• Average mid-career salary: $124,300!

• STEM (science, technology, engineering and mathematics)!

• The more money people make, the better they like their job.!


Social Circumstance!Social Group: people 18-25 !

Circumstance: Students applying to university/students currently enrolled and intended major!


Ethnographic Research Brandon Chivers Professor Klinkowstein

Fall Open House Admission Center!


Bernon Hall: Admission Center!

Ethnographic Research


Welcoming Sign!


Washington Park: NYU!




Sara Fox!



Diana Pedra!



Billy Cohen!



Conner Milfred!


• 15 people present at the fall undergraduate open house. !

• Divided into groups!

• Prospective students were talking enrolled students at Hofstra. !


Ethnographic Research Observations

• Boy was looking rapidly through his Hofstra admission guide!

• The girl across fidgets with her phone constantly!

• The parents are attempting to connect with one another, boasting about their children. !



• Every prospective student is with a parent!

• Parents taking over most of the conversations, rather than the student. !

• The students are dressed in casual clothes: jeans, leggings, jackets, blouses!




Sarah Fox:!What is the component in choosing a college? • Location, location, location!

What was your first choice? Why? • New York University: They had a great business program. !

What major and why? Is it money or aspirations? • Entrepreneurship in order to create a business to better the world!

Ethnographic Research Findings

Diana Pedra:!

What is the component in choosing a college?

• Nice campus and a small class !

What was your first choice? Why?

• Providence college: campus size, prestigious !

What major and why? Is it money or aspirations?

• Undecided: “I don’t really know a career that is a perfect fit.”!



Conner Milfred:!

What is the component in choosing a college?!

• Study abroad programs, and a business school.!

What was your first choice? Why?

• Columbia: met all requirements!

What major and why? Is it money or aspirations?

• Business management because they wanted money for the future. !



Billy Cohen:!What is the component in choosing a college? • Their father wanted them to attend a business school. !

What was your first choice? Why? • Boston University, because of previous relatives. !

What major and why? Is it money or aspirations? • International business, because it’s the parents wish. !



Diagonals !


Arcs!


Irregular Shapes!


Grids!


Monochromes!


Neutrals!


High Key!


Low Key!



Combination !


Combination: Black & White!

• The product will give a more concise set of options in creating the

perfect college/university match per individual; which will be based

upon big data (social media), major, money options, and post-grad

career retention. An additional proponent of an MRI, through a

neurological exam, determines the accuracy of a decision based

upon neurotransmitters that react at the receptor to a list of probing

questions. Giving the student an overall match that is better

personalized then previous surveys.!


Proposal


Diagram Elements 1.  Previous methods!

2.  College applications!

3.  When applying to college !

4.  Better college, major, career matches!


Sketch #1


Sketch #2


Sketch #3


Tagline Research

1. Burger King: “Have it your way”

2. Verizon: “We never stop working for you”

3. Mac OS X: “The future is here”


Tagline Study

Your Future. Your Way.

Brandon Chivers, Professor KlinkowsteinFA014, Tagline Study