whet travel overview - bloom...

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Music and Theme Cruises - Whet Travel is one of only a handful of companies that has a proven track record of initiating, negotiating, promoting, and producing full and half ship charters of some of the best cruise ships in the world Worked with nearly all major cruise lines, including Norwegian, Carnival, Royal Caribbean, Celebrity, Princess Cruise Lines, and MSC Whet Travel produces Aventura Dance Cruise - The World's Largest Salsa, Bachata, and Latin Dance Cruise; Shiprocked - The Ultimate Rock and Roll Vacation; Motorhead's Motorboat - The Loudest Ship in The World; The Zen Cruise - A Transformational Journey at Sea, Inception at Sea- Spring break will never be the same... Cruise Event GPS specializes in corporate events and incentives on cruise ships. WHET TRAVEL OVERVIEW Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential travel company that was formed to create large scale one of a kind unforgettable experiences for music lovers and those who belong to a strong affinity. Each year thousands of people from around the world embark on a journey unlike anything on earth and return as raving members of the Whet Fam. Whet Travel is affiliated with some of the world's top companies, is always on the cutting edge of technology and upholds the highest service standards. WWW.WHETTRAVEL.COM

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Page 1: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

• MusicandThemeCruises-WhetTravelisoneofonlyahandfulofcompaniesthathasaproventrackrecordofinitiating,negotiating,promoting,andproducingfullandhalfshipchartersofsomeofthebestcruiseshipsintheworld

• Workedwithnearlyallmajorcruiselines,includingNorwegian,Carnival,RoyalCaribbean,Celebrity,PrincessCruiseLines,andMSC

• WhetTravelproducesAventuraDanceCruise-TheWorld'sLargestSalsa,Bachata,andLatinDanceCruise;Shiprocked-TheUltimateRockandRollVacation;Motorhead'sMotorboat-TheLoudestShipinTheWorld;TheZenCruise-ATransformationalJourneyatSea,InceptionatSea-Springbreakwillneverbethesame...

• CruiseEventGPSspecializesincorporateeventsandincentivesoncruiseships.

whet traveloverviewWhet=Excitement!WhetTravelInc.,foundedin2004,isanexperientialtravelcompanythatwasformedtocreatelargescaleoneofakindunforgettableexperiencesformusicloversandthosewhobelongtoastrongaffinity.EachyearthousandsofpeoplefromaroundtheworldembarkonajourneyunlikeanythingonearthandreturnasravingmembersoftheWhetFam.WhetTravelisaffiliatedwithsomeoftheworld'stopcompanies,isalwaysonthecuttingedgeoftechnologyandupholdsthehighestservicestandards.

www.whettravel.com

Page 2: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

GROOVE CRUISE LA 2015 (#GCLAXi) Los Angeles to Ensenada, Mexico & Catalina Island onboardtheCarnivalInspirationOCT 23-26, 2015 World's Largest Floating Dance Music Festival www.TheGrooveCruise.com

GROOVE CRUISE MIAMI 2016 (#GCXiI) Miami to Ocho Rios onboardtheNorwegianPearl JAN 22-26, 2016 World's Largest Floating Dance Music Festival www.TheGrooveCruise.com

SHIPROCKED 2016 Miami to Nassau onboardtheNorwegianPearl JAN 18-22, 2016 The Ultimate Rock and Roll Vacation www.Shiprocked.com

AVENTURA DANCE CRUISE Miami to Nassau, Bahamas onboardtheCarnivalEcstasy NOV 6-9, 2015 World's Largest Salsa and Bachata Latin Dance Cruise www.AventuraDanceCruise.com

MOTORHEAD'S MOTORBOAT Miami to Nassau & Great Stirrup Cay Bahamas onboardtheNorwegianSky SEP 28- OCT 2, 2015 The Loudest Boat in the World! www.motorheadcruise.com

INCEPTION AT SEA Miami to Nassau Bahamas onboardtheNorwegianSky MAR 11-16, 2016 Spring Break will never be the same www.inceptioncruise.com

ZEN CRUISE Ft. Lauderdale to Cozumel, Mexico onboardtheRoyalCaribbeanIndependenceoftheSeas MAR 2-7, 2016 A Transformational Journey at Sea www.TheZenCruise.com

Page 3: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

BRAND SNAPSHOT: Over24,000liveshavebeenchangedforeverbyanoceanicexperienceunlikeanythingonearth.Whatstartedin2004withagroupof125friendshasnoweruptedintotheworld’slargestfloatingdancemusicfestival.Jointhousandsofthemostincrediblybeautifulpeopleontheplanetasyousailtoexoticdestinationsongorgeousamenityjammedcruiseships.AsseenonTheTravelChannel,NYTimes,DJMag,CNN,FOX,SIRIUS|XM,MTV,HuffingtonPost,TorontoStar,MTV+manymore.PastartisttalenthasincludedMarkusSchulz,ErickMorillo,Deadmau5,BennyBenassi,DimitriVegas&LikeMike,ATB,Arty,OliverHeldens,MichaelWoods,MorganPage,SidneySamson,DenizKoyu,RogerSanchez,FerryCorsten,ThomasGold,MarkKnight,Nervo,SanderVanDoorn,EDX,DirtySouth,VictorCalderone,Sharam(DeepDish),RobbieRivera,Chus&Ceballos,Boris,Funkagenda,ChrisLake,MaxVangeli,Darude,DonaldGlaude,DJDan,Prok&Fitch,ECTwins,LeeBurridgeandmanymore!

by Whet TravelmIamI | los angeles

The Groove Cruise

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groove cruIse laLOS ANGELES, CAgolden princessSEPTEMBER2014

recap:

• 17 decks of staterooms and suItes

• 4 Pools/8 Bars/rooftoP theater/ grand casIno

• 9 stages and 3 landmark destInatIons

• casIno gamBlIng, mInI golf, and more

• headlInIng djs Included: erIck morIllo, mIchael woods, cosmIc gate, morgan Page, sIdney samson, denIz koyu, swanky tunes, ec twIns and many more

• offIcIal aftermovIe: thegroovecruIse.com/la

• gIft Bags fIlled wIth groove cruIse Party swag and sPonsor merchandIse

gROOve cRuiSe lA: #gclAx

In2013,TheGrooveCruisere-launchedit'sWest-Coastversion,TheGrooveCruiseLA.In2014,GCLAunderwentadrasticmakeoveraswetookoverthestunningGoldenPrincess,thelargestshipevercharteredbyWhetTravel.Withover3000attendee'sattendingfrom10+countriesand10+states,thediversecrowdhadtheweekendoftheirlives.GrooveCruiseLAsailedonOctober2nd-5th2014,fromLAtoCatalinaIslandandEnsenadaMexico.

EvEnt summary:The Groove Cruise LA 2014 was the largest full ship electronic music charter experience in the history of the West Coast, thus making Groove Cruise the world's largest floating dance music festival per head per year. GCLA 2014 hosted private events at both Catalina Island and Ensenada Mexico. Groove Cruise LA resulted in a 80%+ retention rate of cruisers who booked again for the following year.

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MIAMI, FLnorwegian pearlJAN28-FEB1,2015

groove cruIse miami

activation opportunity:AB creative activation onboard Groove Cruise Miami was nearly endless. From onboard branding through banners, elevator wraps and signage to stage & DJ booth takeovers, the Groove Cruise team custom-tailored the partnership package to maximize sales and exposure. Also incorporated were promotional item giveaways, specific onboard event takeovers, product sales through assembled storefronts, digital displays throughout the ship and more.

exPeRieNce gROOve cRuiSe miAmi: #gcxiForover11years,nearly3,000friendssetsailfromMiamitodance,party,listentogreathousemusic,andenjoytheopenseaannually.TheGrooveCruisehashostedpartiesonboardandconvertedprivateislandsallovertheCaribbeanintoadancemusicmetropolis.Fromonboardpoolpartiesandnightshowswithproductionelementscompetingwiththebiggestplayersintheindustrytobeautifulonshorebeachpartiesandprivateafterhours,TheGrooveCruiseoffered96hoursofnonstopdancingandsensualstimulationonamassivecruiseship.

recap:

• 16 decks of staterooms and suItes

• 2,700 guests

• 12+ PartIes over a 4 day sPan

• clIck here for recaP vIdeo

• headlInIng djs such as thomas gold, darude, arty, atB, erIck morIllo, and olIver helden

• suPerBowl vIewIng Party

• massIve exclusIve haven suIte PartIes, featured In deco drIve

• InteractIve dj casIno tournaments

• gIft Bags fIlled wIth Party swag

• 24/7 ProgrammIng

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LOS ANGELES, CAcarnival victoryOCT23-262015

highlights:

• fIrst ever halloween themed groove cruIse

• sold over 50% of staterooms In fIrst day of sales

• Projected to saIl at max occuPancy

• 4 stages, sIlent dIsco, PrIvate haPPy hours, casIno, all-nIght after hours and more

• 76 hours of non-stoP musIc

• PrIvate Beach Party In catalIna Island

• headlInIng talent tBa

comIng UP NeXT: la 2015

activation opportunity:This October, along with an overwhelming collection of the best DJs the world has to offer, enthusiastic Groove Cruisers will be taking over their favorite, Carnival’s Inspiration and sailing towards Catalina Island and Ensenada, Mexico for the largest Groove Cruise to date! The Groove Cruise LA puts a West Coast spin on an East Coast party staple. Offering access to Southern California's exclusive clientele with onboard events as well as parties on both Catalina Island and Mexico, the opportunity for brand exposure at Groove Cruise LA is extensive to say the least. In addition to the outlined packages, activation can include branded staff attire throughout the duration of the weekend, hosting of specific events such as artist meet and greets, basketball/bowling tournaments, casino tournaments, staff question and answer panels, reoccurring ads to be displayed on all onboard televisions, and more.

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MIAMI, FL norwegian pearlJAN22-26,2016

highlights:

• Pre-Party In south Beach

• PrIvate all InclusIve Beach Party excursIon In ocho rIos, jamaIca

• 6 sPecIalty restaurants, 10 Bars/BowlIng alley

• headlInIng talent tBa

• InteractIve meet & greets + actIvItIes

• 6 stages, sIlent dIsco and 5 theme Party exPerIences

comIng UP NeXT: miami 2016

activation opportunity:As with every Groove Cruise, these 4 day floating extravangaza's offer brands a rare opportunity to engage and interact with their target demographics in a unique and intimate setting. From product placement, re-occuring TV ads and onboard branding to sponsored stages and custom menus. Groove Cruise is a highly customizable platform, where if you can think it, we can make it happen!

Page 8: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

groove cruIse demograPhics

• LoveofElectronicDanceMusic

• Lookingfortheultimateinvacationexperiences

• Upwardlymobile

• Activeacrossallsocialmediaplatforms

• Style-concious

• Involvedinthesocialandnightlifescenes

• Useslatesttechnologyandmarketingtrendstoguidematerialspending

the groove cruise has consistently drawn a mix of urban jet-setters over the past 11+ years, including high net-worth individuals, tastemakers, networkers, and industry leaders. a typical groove cruiser exhibits the following qualities:

Average:

Income $65K-$95k Age 23-40

Page 9: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

TheGrooveCruisehasexperiencedover2,100% growth since 2004,jumpingfrom125guestsatthefirst-annualGrooveCruiseMiamitoover3,000guestsin2014.Alsoin2014,TheGrooveCruiseLosAngelesreturned,boastinganother2,000guestsfromacrossthecountry.TheGrooveCruiseconsistentlysellsoutmonthsinadvance,andoftenpriortoanylineuprelease,makingitoneofthosemostsought-afterpartytravelexperiencesintheworld.BecauseTheGrooveCruiseisahighlyuniqueandcustomizedexperience,allmethodsofactivationwillbeexploredinordertobestfityourbrand.

groove cruIselooking forward

past sponsors:

MEdia sponsors:

• BacardI (lIquor)

• heIneken (Beer)

• PIoneer (electronIcs)

• red Bull (energy drInk)

• v-moda (headPhones)

• PerrIer (Beverage)

• Prefunc

• ny tImes

• nBc

• mIxmag

• dancIng astronaut

• dj mag

• mIamI herald

growTh

Page 10: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

PRiNT/BROADcAST/ONliNe:• TheTravelChannelratedTheGrooveCruisethe"#1

Place in the World to ‘Get Your Groove on’"(ahead

ofMykonos,Vegas,andParis)

• WnetTravel,parentcompany,listedasInc5000,

SouthFloridaBizJournal'sFastestGrowing

Companiesof2014

• MentionsontelevisionchannelssuchasCNN,

TELEMUNDO,andFOXNEWS,MTV&DECODRIVE,

• MentionsinvariousprintpublicationssuchasThe

NewYorkTimes,WallStreetJournal,944,TimeOut

NY,DJTimes,DJMag,TorontoStar,Montreal

Gazette,OrlandoSentinel,DJMagUSA,MTVTravel,

OceanDrive,DecoDrive,CBSLocalandmore

• RadiomentionsonSiriusTXM,Clearchannel,and

more

• MediasuchasA3TV,HousemusicTV,Wantickets,

NapkinNights.com,DancingAstronaut,EDMSauce,

Beatportsandmanymore

• OnboardvisitsfromreportersfromUSAToday,GQ,

Mixmag,TheNewYorkTimes,RollingStone,The

MiamiHerald,DJMag,andothers

• GrooveCruiseRadio-ahighlypopulariTunesTop

100weeklypodcastwithover120,000listeners,

featuringmixesfrompastandpresentGrooveCruise

DJs

Press & medIacoverage

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THe gROOve cRuiSe glOBAl AffiliATe NeTwORk • TheGrooveCruisecurrentlymanagesanetworkofover1,600trendsettingaffiliatesin

variousmarkets.

• Theseaffiliatesarespecializedinpromotions,nightlifephotography,eventplanning,

talentacquisition,fashion,videoproduction,andlifestyleentertainment

• Promotionaloutletsincludeemail,socialnetworks,forums,eventmarketing,

advertising,promotionsandstreetteams,SEO,blogging,SMSmarkteting,

sweepestakes,andmore

• NotableaffiliatesincludeTheOpiumGroup,Beatport.com,DancingAstronaut,

Clubplanet.com,Clubvibes.com,Clubzone.com,StuffMagazine,NapkinNights.com,

Wantickets.com,ArmadaMagazine,A3TV,Tilllate.com,Mixmag,GlobalAdrenaline,

DJMag,DJTimes,andothers

affIlIate NeTwork

Page 12: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

•Bestknownforhis2003summerclubhit"Satisfaction"

•ReceivedGrammyAwardfor"Best

RemixedRecording"in2008forhisremix

ofPublicEnemy's"BringtheNoise"

•Histrack"HitMyHeart"

openedtheworld-

famousVictoria'sSecret

FashionShow,

•Receivedseveralaccolades

throughouthiscareer,includingDanishMusicAwards,

ItalianDanceMusicAwards,DJMagTuneofthe

Year,andtheEuropeanBorderBreakerAward

•Currentlyholdthe#6spotonthe

DJMagTop100DJspoll

•Prodcued"Chattahoochee,"the2013Tomorrowland

Anthem,reaching#2ontheBelgianChart

•Receivedthecontested

"BreakthroughDJ"award

atthe2013International

DanceMusicAwards

•Produced"Mammoth,"the

trackthattoppedtheBeatportChartat#1forfour

weeksrunning,dominatedglobalmusiccharts,and

wasnamed"TrackoftheMonth"byDancingAstronaut

featured arTisTs

benny benassi

The Groove Cruiseisknownforfeaturingthetopdancemusicartistsfromallovertheglobe.TheGrooveCruiseisalsooneofthetheonlyeventsinthedancemusicindustryprovidingone-on-one,artist-faninteraction.Thiscreatesanexperiencethatisspecialfortheguests,butalsoprovidesourpartnerswiththeuniqueopportunitytoexposetheirbrand(s)tosomeofthemostinfluentialDJsintheworld.

fedde le grand•Placedwithinthetop20ofinDJMag'sTop

100DJspollforthepast5yearsinarow

•Co-foundedFlamingoRecordings

•Bestknownfor"PutYourHandsUp4Detroit,"which

reachedthetop5on

theDutchTop40Chart

•Mixesaweeklyradio

showcalled"Dark

LightSessions,"

airingeveryFridayonsatelliteradio

dimitri vegas & like mike

•WinnerofInternationalDanceMusicAwards"Best

CanadianDJ,""BestArtist,"and"BestElectroTrack"

(for"Ghosts'n'Stuff")

•Nominatedfor5Grammysoverthepast5years

•Placedashighas#4inthe

DJMagTop100DJspoll

•Hismusichasbeenincluded

inseveralvideogametitles,

includingGrandTheftAuto,

Goldeneye007,TheSims3,andmore

deadmau5

Page 13: whet travel overview - Bloom Connectionsbloomconnections.com/userfiles/646/files/Whet_Deck2015.pdfwhet travel overview Whet = Excitement! Whet Travel Inc., founded in 2004, is an experiential

DuBSTeP.NeTeDm TuNeS

JOONBug.cOmeDm mANiAc

mTvleSSTHAN3

SimPly NeONDANciNg ASTRONAuT

RABBiTS BlAckTHumP

THRilliSTeDm Nyc

eDm lAexAmiNeR.cOm

OceAN DRivemAgNeTic mAg

eDm NycDJ mAg

cRuiSe cRiTic

impressionsoutlet/link to article:

2015 gcmiA meDiA imPReSSiONS

TOTAl Media Impressions 30,321,694

groove cruIse reach

626,0704,323,659350,00045,0001,450,000141,000300,0001,329,40435,000200,1173,050,633350,00045,0004,323,65938,00012,551,21593,619200,000869,318

eDm TuNeSDANciNg ASTRONAuTDANciNg ASTRONAuT

STuPiDDOPe.cOmTHe DJ liSTTHe DJ liSTTHe DJ liST

JOONBug.cOmDJmAg

mAgNeTic mAgmAgNeTic mAgmAgNeTic mAg

eDm SAuceeDm SAuce

elmORe mAgAziNeeDm mANiAceDm mANiAc

RABBiTS BlAckRABBiTS BlAckRABBiTS BlAck

impressionsoutlet/link to article:

2014 gclA meDiA imPReSSiONSTOTAl Media Impressions

11,250,583

4,323,6591,329,4041,329,4041,000,000548,000548,000548,000350,000200,000163,868163,868163,868158,756158,75650,00045,00045,00035,00035,00035,000

DeDicATeD e-mAil OuTReAcH clieNTS:WhetTravelDatabase:GrooveCruisePastAttendees:GrooveCruiseAffiliates:NewletterInclusions:Total:

38,000+20,000+1,750+1,000,000+

1,059,750+ unique e-mail addresses

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groove cruIsedj's oUTreach

ATBAly & filA

feRRy cORSTeN mARkuS ScHulzSiDNey SAmSON

THOmAS gOlD ARTy

OliveR HelDeNSSHARAm

eRick mORillO will SPARkS

micHAel wOODS ROgeR SANcHez

fuNkAgeNDAcHuS + ceBAllOS

geORge AcOSTASyNDey BlufeeNixPAwl

cARlO liO ByNON

New wORlD PuNxPROk & fiTcH

DARuDe BORiS

SAeeD yOuNANDeAN mASON ScOTTy BOy

DSk cHkcATO k

ivANO BelliNiScOOTeR & lAvelle

cOcODRillSlOuie cORRAleS

ANTHONy ATTAllA Totals:

1,567,0001,535,0001,152,0001,114,000968,000787,000629,000567,000519,000431,000410,000370,000343,000216,000168,000167,000152,000150,000102,00070,00063,00055,00053,00051,00042,00035,00026,0006,0005,0005,0005,0005,0002,0002,00011,772,000+

Facebook Artist / Organization: Twitter

fOllOweRS:Instagram

171,000152,000391,000322,000220,000244,000211,000157,00083,000284,00053,000158,000192,000153,00035,000199,00013,00023,00038,00015,00014,00039,00022,00018,00016,00019,00039,0003,0004,0002,00015,0002,00014,0004,0003,325,000+

16,00023,00062,00066,10059,00052,00049,000177,00016,00054,000149,00022,0002600014,00021,00018,00030005,00013,0008,00012,0005,0005,00018,00016,00018,0006,0009,0003,0002,0003,0005,0001,0004,000960,100+

TOTAL Reach: 16,057,500+

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MIAMI, FLcarnival ecstasy NOV07-NOV10,2014

recap:

• InternatIonal dance showcase Performances

• world class dance workshoPs held daIly

• latIn grammy & BIllBoard wInnIng concert headlIners: tIto el BamBIno and toBy love

• 24/7 ProgrammIng non -stoP dance PartIes

• 2400 guests

• free Buffets and PaId sPecIalty restaurants

• keePsake gIveaways

• offIcIal movIe here

exPeRieNce #ADc

In2014,TheAventuraDanceCruisunderwentanotherincreaseastheytookoverthestunningCarnivalEcstasy.Withover2400attendeesattendingfrom4+countriesand15+states,thediversecrowdwasinfortheweekendoftheirlives.Fromlive,impromptuperformancesfromtheArtists,toamazingencoreddanceperformances.

aventura daNce crUise

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Press & medIareach adc

uNiviSiON: megA 94.9 RADiO STATiON:

TiTO el BAmBiNO:TOBy lOve:

leSlie gRAce:cHiNO y NAcHO:

JeRRy RiveRA:BAcHATA HeigHTz:iSmAel miRANDA:

J. AlvARez:ADc:

Totals:

2,900,000+

11,400+

2,870,000+

44,500+

47,473+

8,759,500+

2,691,345+

93,087+

205,940+

9,258,374+

29,093+

59,751,589+

2,100,000+

11,687+

6,121,605+

903,600+

63,847+

3,620,000+

70,800+

6,698+

2,330,000+

15,228,237+

Facebook Fans: Artist / Organization: Twitter Followers:

SOciAl meDiA OuTReAcH exAmPle:

DeDicATeD e-mAil OuTReAcH exAmPle:

ADCDatabase:ADCPastAttendees:ADCAffiliates:Total:

12,000+6,700+300+

19,000+ unique e-mail addresses

2,100,000+

353,000+

3,150,000+

47,100+

51,800+

281,000+

430,000+

10,100+

749,000+

7,172,000+

Instagram Followers:

TOTAL Reach: 82,151,826+

uNiviSiONmiAmi.cOmmiAmi.cOm

yAHOO! NOTiciASJOONBug

PRiNT killeRmiAmi New TimeS

SOul Of miAmiSOul Of miAmi

fOx NewS: lATiNOlAS gRiNgAS BlOg

impressionsoutlet/link to article:

2014 ADc meDiA imPReSSiONS

TOTAl Media Impressions 9,540,186

5,153,5361,215,4391,215,439511,617350,000308,000214,054195,328195,328181,445

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MIAMI, FLcarnival ecstasy NOV06-NOV09,2015

highlights:

• world class dance Performancess

• 2,400 guests

• over 100 artIsts

• 70+ hours of socIal dancIng

• 60+ dance workshoPs scheduled nIght and day and held daIly

• a huge & crazy PrIvate Beach Party

• salsa, Bachata, cha cha, zouk, kIzomBa, reggaeton, latIn-fIt, merengue & more

• offIcIal movIe here

comIng UP NeXT: adc 2015

ADc 2015 cONTiNueS TO gROw! #ADc

WorldClassDancePerformances,2400SexyPeople,Over100artists,70+HoursofSocialDancing,60+DanceWorkshops,AHuge&CrazyADCBeachParty,AMassiveCruiseShipandYOU!

Whatstartedasasmallgroupoffriendsgoingonacruisehaseruptedintotheworld'slargestfullychartedLatindancecruiseexperience.TheADCisgearedtowardsthosewholoveLatindance,itsmusic,itsculture,andwholivebythemantrato'WorkHardandDanceEvenHarder'.Jointheworld'sbestLatindancersonmassiveamenityjammedcruiseshipaswesailtoexoticdestinations.Enthusiastscomefromallovertheworldforthisuniqueexperience,transformed,andendupevenmorepassionateaboutdancingthanbefore.ADCisasocialdancenetwork,openforeveryone,connectingpeoplesharingthemutuallovefordancing.\

activation opportunity:Creative activation on Aventura Dance Cruise is nearly endless. From onboard branding through banners and signage, our team can tailor each partnership package in order to get maximum exposure for each brand. In addition to the outlined sponsorship packages, we can offer "a la carte" options, such as pool decals, co-branded merchandise, promotional item giveaways, specific onboard event takeovers, product sales through assembled storefronts, and more.

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motorBoat 2014MIAMI, FLcarnival ecstasySEP22-26,2014

recap:

• 30 Performances, 15 artIsts

• 4 stages and 2 landmark destInatIons

• casIno gamBlIng, gamBlIng, Belly-floPPIng, shIrtlessness, guItar soloIng and even yoga.

• headlIners ncluded: motorhead, anthrax, testament, down, zakk wylde, hIgh on fIre, and the much-talked-aBout metal allegIance

• offIcIal aftermovIe here

• gIft Bags fIlled wIth Party swag and sPonsor merchandIse

mOTORBOAT lAuNcH

In2014,thefirstannualMotörheadMotörboatcruisesetsailwithanall-starlineup.Motorhead’sMotorboat’launchedfromMiamionboardtheCarnivalEcstasy,visitingtheportsofKeyWest,FloridaandCozumeljustoffMexico’sYucatanPeninsula.Programmedeventsforpassengerswereabletointeractwithbandmembers,andseeperformancesonvariousstagesthroughouttheship

EvEnt summary:The Loudest Boat In The World, conquered the high seas. An international, multigenerational audience from over 30 countries came together to celebrate the legacy of the cruise's iconic namesake and escape into five days of true rock'n'roll living with no-holds barred! Highlighted by a pair of ear-splitting performances from Motörhead themselves, Motörhead's Motörboat featured more than 30 performances by 15 artists, including Anthrax Testament, Down, Zakk Wylde and High on Fire across four stages throughout the ship, as well as meet and greets with all of the artists, a book signing with Megadeth's David Ellefson, a spoken word performance by Anthrax's Scott Ian, an artist Q&A hosted by Jim Breuer, and some special rockin' from the Metal Allegiance featuring a slew of musicians from the bands performing.

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Press & medIareach moTorboaT

RevOlveRmAg.cOmvH1 THAT meTAl SHOw

vH1 clASSic ROck RADiO PRePvH1 ROck RADiO PReP

celeBRiTy AcceSS eNcORe NewS-leTTeR

ROlliNg STONe iTAlyulTimATe guiTARulTimATe guiTAR

lOuDwiRelOuDwiRelOuDwiRe

cONSeQueNce Of SOuNDRevOlveRmAg.cOm

AxS.cOmkNAc.cOmkNAc.cOmkNAc.cOm

TeAm ROck (uk)POllSTAR.cOm

Totals:

700,000unknownunknownunknownunknownunknown19,960,00019,960,0005,000,0005,000,0005,000,0002,043,000700,000664,250250,000250,000250,000239,947227,00061,196,097

2,100,000+

11,687+

6,121,605+

903,600+

63,847+

3,620,000+

70,800+

6,698+

2,330,000+

15,228,237+

Facebook Fans: Artist / Organization: Twitter Followers:

SOciAl meDiA OuTReAcH exAmPle:

2,100,000+

353,000+

3,150,000+

47,100+

51,800+

281,000+

430,000+

10,100+

749,000+

7,172,000+

Instagram Followers:

impressionsoutlet/link to article:

2014 mOTORBOAT meDiA imPReSSiONS:

TOTAl Media Impressions

61,196,097

RevOlveRmAg.cOmvH1 THAT meTAl SHOw

vH1 clASSic ROck RADiO PRePvH1 ROck RADiO PReP

celeBRiTy AcceSS eNcORe NewSleTTeRROlliNg STONe iTAly

ulTimATe guiTARulTimATe guiTAR

lOuDwiRelOuDwiRelOuDwiRe

cONSeQueNce Of SOuNDRevOlveRmAg.cOm

AxS.cOmkNAc.cOmkNAc.cOmkNAc.cOm

TeAm ROck (uk)POllSTAR.cOm

meTAl uNDeRgROuNDBlABBeRmOuTHBlABBeRmOuTHBlABBeRmOuTH

PRemieRe RADiO NeTwORkgigwiSe

700,000uNkNOwNuNkNOwNuNkNOwNuNkNOwNuNkNOwN19,960,00019,960,0005,000,0005,000,0005,000,0002,043,000700,000664,250250,000250,000250,000239,947227,000197,500186,800186,800186,800100,00094,000

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MIAMI, FLship tbaSEP28-OCT2,2015

highlights:

• amazIng concerts, artIst meet and greets, q&a sessIons, wet and wIld PartIes, crazy theme nIghts and a shIP-ton of other fun stuff!

• 96 hours of non-stoP musIc

• headlInIng talent motorhead, anthrax, suIcIdal tendencIes, hateBreed, exodus and more!...

comIng UP NeXT: 2015

activation opportunity:Think paradise for those with a harder, faster pulse. Picture Marshall stack thumping shows from an unparalleled artist lineup, close enough to the stage that your rib cage shakes, synchronized headbanging with a few thousand of your coolest friends who you’ve never needed to meet before now, all while the ship bursts at the seams with enough booze, gambling and luxurious spa services to make an ’84 tour rider seem humble! In addition to dozens of live shows around the clock, Motörhead’s Motörboat will keep it crazy with theme nights where flying your freak flag is not looked down upon but paraded and appreciated. Weird and wonderful poolside and beach events and activities will keep the motor going, and artist Q&A sessions plus meet & greets will get you up close and personal with your favorite artists on board. All this is punctuated with 24-hour access to the food, bars and fellow Motorboaters who are up all night with music demons to fight.

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shIProcked 2015MIAMI, FL norwegian pearlFEB2-62015

recap:

• 40 Performances, 20+artIsts headlIners Included: lImP BIzkIt, sevendust, metal allegIance

• 4 stages and two days on a PrIvate Beach Party

• casIno gamBlIng, gamBlIng, Belly-floPPIng, shIrtlessness, guItar soloIng and even yoga.

• offIcIal aftermovIe here

• gIft Bags fIlled wIth Party swag and sPonsor merchandIse

EvEnt summary:The 6th annual family gathering rode the waves aboard the excellent Norwegian Pearl, fueled by Monster Energy, for 4 epic, sun-drenched days and nights, ripping it from Miami, FL to a private island rock haven, and beaching it for two days in Great Stirrup Cay, Bahamas! The ship and island was stocked with plenty of rock music, mayhem, gnarlatious activities and theme nights, and some killer artist hosted events! And 4-days wasn't enough vacation time, so we kicked of the cruise with a super boss Sailgate Party, on Super Bowl Sunday, February 1st, onboard the ship. We sailgated throughout the day, then shoved off later that evening with plenty of music, free food, booze, gambling, more food, even more booze, the big game, and a halftime show by Chevelle like you’ve never seen!

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Press & medIareach shiProcked

mySPAce muSicexAmiNeR.cOm

ROlliNgSTONe.cOmyAHOO! muSic

ONiON A.v. cluBuPROxx

ARTiST DiRecTlOuDwiReNme.cOm

POllSTAR.cOmSTeReOgum

AxS.cOmlimP BizkiT

meTAl AllegiANce cHevelle

BlAck lABel SOcieTyBuckcHeRRy

Totals:

1,200,000229,0004,003,782333,243317,3021,168,313101,0001,130,087538,45211,390211,088306,9554,985,80626,2321,831,5891,844,426880,96919,119,634

259,00047,6004,460,000150,000368,00051,30021,700124,000755,00014,600229,00013,30033,4001,152128,000392,000102,0007,050,052

Facebook Fans: Artist / Organization: Twitter Followers:

SOciAl meDiA OuTReAcH exAmPle:

10,8001,288743,70012,1002,811

232,17442,2008617,4007,67168,1001,2108,7687,4798,029933,839

Instagram Followers:

cHOP SHOP RADiOmySPAce muSicmySPAce muSicexAmiNeR.cOm

ROlliNgSTONe.cOmyAHOO! muSic

ONiON A.v. cluBuPROxx

ARTiST DiRecTlOuDwiRelOuDwiRelOuDwiRelOuDwiRelOuDwiRelOuDwiRelOuDwiRe

STeReOgumAxS.cOmAxS.cOmAxS.cOmAxS.cOmNme.cOmNme.cOm

BReATHecASTPOllSTAR.cOm

impressionsoutlet/link to article:

2015 SHiPROckeD meDiA imPReSSiONS

TOTAl Media Impressions

170,649,450

35+ STATiONS30,800,00030,800,00025,500,00014,300,00012,081,0006,800,0005,300,0005,000,0005,000,0005,000,0005,000,0005,000,0005,000,0005,000,0005,000,0001,060,000664,250664,250664,250664,250448,700448,700227,050227,000

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shIProcked 2016MIAMI, FLnorwegian pearlJAN18-222016

highlights:

• 96 hours of non stoP fun

• 4 stages and a 2 days on a PrIvate Beach Party

• artIst q&a meet and greet sessIons, game shows, Insane PartIes and theme nIghts

activation opportunity:Four days and nights of music and mayhem, and yes, even some relaxation, await cruisers on the annual SHIPROCKED! The ultimate rock music cruise vacation will feature major headliners as they rock the ship from bow to stern, while they cruise the crystal blue waters of the Caribbean. Throughout the musical adventure at sea will be a boat load of additional unique activities, such as artist meet and greets, Q&A sessions, contests, game shows, insane parties, theme nights, and so many more opportunities!

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* wHeT TRAvel OffeRS AN excluSive OPPORTuNiTy fOR yOu TO BecOme THe PReSeNTiNg TiTle SPONSOR. cOmPANy lOgO AND BuSiNeSS NAme will Be iNTegRATeD wiTH THe eveNT lOgO/cReATive AS PART Of THe BRANDiNg fOR THiS eveNT.

1 NAmiNg RigHTS Cost: $100,000 TiTle SponSorShip | one AvAilAble

PRE-EVENT•Titlenamingrightstoevent

•Categoryexclusivity

•Primarymediamention

•Primarylogoinclusionandplacementonall

onboardmarketingmaterials

•FirstrightofrefusaltosponsorallCruise

Controlpre-cruiseevents(includingretailand

sweepstakespartnershipes)

•Mentionandlogoinclusioninalldedicatedpre-

eventcoverage

ONSITE• (1)BrandedVIPpartyincluding400VIPguests,

banners/signageplacement,anddistributionof

promotionalmerchandise

• (2)Onboard/destinationevents,including

namingrightstopartiesonallflyersand

schedules,apool,theatre,and/orbeachparty,

signage/bannerplacement,distributionof

promotionalmaterials

•Categoryexclusivity

•Admiral'sClubVIPPackage(poolsidecabana)

•Brandambassadors

•Giveawaysforcontests

•Stateroomactivation

•Giftbaginclusion

• Inclusioninsponsorchannelforviewinginall

staterooms

•VIPbracelets

•Stenciloflogoforbodypainters

•Dedicatedphotographer

•Visualbrandingopportunities

• Inclusionincruisenewsletter

POST-EVENT•FirstrightofrefusaltosponsorfutureWhet

Travelcharternamingrights

•Eventrecapvideo

•Mentionandlogoinclusioninalldedicated

post-eventcoverage

PartnershIP oPPorTUNiTies

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2 PRE-EVENT•Mediamentiononalldedicatedmarketing

materials

•Logoinclusiononalldedicatedmarketing

materials

•Mentionandlogoinclusioninalldedicatedpre-

eventcoverage

• Inclusioninalldedicatedretailandsweepstakes

partnerships

ONSITE• (1)BrandedVIPparty,including400guests,

banners/signageplacement,anddistributionof

promotionalmerchandise

• (1)Onboard/destinationevent,includinglogo

placementonalldedicatedflyersandschedules,

apool,theatre,and/orbeachparty,signage/

bannerplacement,distributionofpromotional

materials

• (5)Complimentarystaterooms(maximum4

peoplepercabin)

•Categoryexclusivity

•Giftbaginclusion

•Stateroomactivation

•Promotionalmerchandise

•Visualbrandingopportunities

• In-cabinvideopromotion,limitedtoa3-minute

loopplayedonover1,200televisionscreens

continuouslythroughoutthedurationofthe

event

POST-EVENT•Post-eventrecapvideo

3 PRE-EVENT•Mediamentiononalldedicatedmarketing

materials

•Logoinclusiononalldedicatedmarketing

materials

ONSITE•Brandambassadors

•Giveawaysforcontests

•Nameonallonboardschedules

•Brandedpool,theatreorbeachparty,including

distributionofpromotionalmerchandise

•Signage/bannerplacement

•Promotionalmerchandise

•Visualbrandingopportunities

• In-cabinvideopromotion,limitedtoa3-minute

loopplayedonover1,200televisionscreens

continuouslythroughoutthedurationofthe

event

POST-EVENT•Post-eventrecapvideo

gOlD PARTNeR Cost: $15,000

PartnershIPoPPorTUNiTies

PlATiNum PARTNeR Cost: $50,000

• (1)promotionalitemineachgiftbags(2,300

total)

•Logoplacementongiftbags

4 gifT BAg iNcluSiON Cost: $2,000

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1 •DisplayAdSignage(LocatedinHighVolume

TrafficAreas)

•PreCruiseOfficialRecognition/Announcement

toallattendeesviaemail&SocialMediaPosts

•PromotionalFlyerDistributionninEveryCabin

•50/50NetProfitShare

•1/16PageAdIncludedinCruiseShip'sOnboard

Newsletter

•AbilitytoSellMerchandiseattheOffical

MerchandiseStore

2•AbilitytoSellMerchandiseatOfficial

MerchandiseStore

•50/50NetProfitShare

meRcHANDiSe SPONSOR Cost: $2,000

vendoroPPorTUNiTies

TiTle SPONSOR Cost: $5,000

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acTiviaTioN

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contact wheT Travel

ready to get involved in the world's largest floating dance music

or visit site for more info: TheGrooveCruise.com

2457 collIns avenue mIamI Beach, fl 33140 877-get-whet (438-9438) www.whettravel.com