where exactly are the renewable hvac opportunities in massachusetts? - chris williams from faze1
TRANSCRIPT
Google Maps for Residential HVAC Marketing
Will MA Have A Renewable Heating Infrastructure?Lexington, MA - October 22nd
Chris Williams - Faze1 Phone: 516 253 6232
Email: [email protected]
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Agenda
1. Problem with HVAC marketing 2. How many homeowners are there for each
technology? 3. Where do they live?
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The Problem in HVAC Marketing
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The Problem in HVAC Marketing
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Strategy A Strategy B
Income: Rich people! Income: $75,000+
Location: 10 miles from office Location: 10 miles from office
Owner occupied Owner occupied
Demographic Group: Financial planners, home bodies, greenies Fuel type of home: Oil or electric
Heating system type: Boiler
No access to gas
No central A/C
Which one would you use?
Air Source Heat Pump Example targeting scenarios
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• Real Data Best household-level data for HVAC marketing and market intelligence combing heating characteristics and demographics
• Free Access To mapping tools and data that’s never been available before. Get instant access at http://app.faze-1.com
• Laser focused, affordable, turnkey direct mail and radius campaigns for the HVAC industry
Who is Faze1?
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VS
Shotgun vs. Rifle
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Step 1. Define with data
Step 2. Get count
Step 3. Calculate market size
Step 4. Identify where they live
How many targets are there? For each technology
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Count vs. Concentration
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The Concentration Rule Which town would you focus your marketing on?
• Marketing Activities
• TV • Radio • Newspapers • Facebook ads • Yelp, home
advisor, • Direct mail • Networking
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Ductless Heat Pumps Target profile defined with data
Building type: Single family, condo, duplex
Occupancy: Owner occupied
Fuel Type: Electric or oil
Heat Type: Boiler
Access to Gas: No
Central A/C: No
Utility Territory: Any
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Ductless Market Size 191,072 Targets | $1.9 Billion ($10k avg. / job)
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Where do they live?
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Ground Source Heat Pump Target profile defined with data
Building type: Single family
Occupancy: Owner occupied
Fuel Type: Electric or oil
Heat Type: Furnace
Access to Gas: No
Central A/C: Yes
Utility Territory: Any
Parcel Size: 40,000+ sq ft
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GSHP Market Size 43,741 Targets | $1.5 Billion ($35k avg. / job)
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Where do they live?
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Biomass Boilers Target profile defined with data
Building type: Single family
Occupancy: Owner occupied
Fuel Type: Oil
Heat Type: Boiler
Access to Gas: No
Utility Territory: Any
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Biomass Market Size 210,031 Targets | $6.3 Billion Value ($30k avg. / job)
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Where do they live?
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• ASHP - http://www.faze-1.com/ductless • GSHP - http://www.faze-1.com/geothermal • Biomass - http://www.faze-1.com/biomass • Sign up for a custom analysis of your
service territory - http://www.faze-1.com • Get free access data and mapping tool -
http://app.faze-1.com
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