When Would Your Subscribers Like To Receive Emails?

Download When Would Your Subscribers Like To Receive Emails?

Post on 13-Jul-2015

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  • Rather than sending email campaigns when it suits you, think about when your

    subscribers would like to read your emails.

    We all have busy lives and we all need to be somewhere at a certain time. Therefore timing is

    everything, especially when you are trying to make the most out of an opportunity.

    Email marketing has enabled businesses to get their message across to a previously unthought-of of

    global audience quickly and cheaply at their own convenience. The tools available have made this

    process effortless; however, when you have created a successful campaign are you sending out

    emails when its convenient for you, or for your audience?

    Your subscribers have opted in to receive information from you, because they want to. They want to

    hear what you have to say and what you can give to them. Its important for subscribers to receive

    email campaigns when they want to, not when its convenient for you to send them. Too many

    campaigns are sent out in the early hours of the morning, when people are asleep. Emails sent out at

    this time are likely to be caught by SPAM filters too.

    Consider this scenario. Lets say Bob, your typical

    customer, works 9-5 at Sainsburys. They have a

    smart phone which they carry with all the time. But

    it is locked away whilst they are working. During

    their lunch break, anytime between 12 and 2 they

    enjoying surfing the internet or playing games on

    their smart phone, and they are likely to do this

    before and after work.

    This scenario tells you important information about

    when your typical customer might be available to

    receive emails.

    With Emailer Gos time sends feature you can schedule to send your emails specifically at certain

    times. Send out your campaign when your subscribers are most likely to be available for example,

    before and after work (Before 9am or after 5pm). Your subscribers will have more time, be more

    receptive and will respond favourably.

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