When Would Your Subscribers Like To Receive Emails?
Post on 13-Jul-2015
Rather than sending email campaigns when it suits you, think about when your
subscribers would like to read your emails.
We all have busy lives and we all need to be somewhere at a certain time. Therefore timing is
everything, especially when you are trying to make the most out of an opportunity.
Email marketing has enabled businesses to get their message across to a previously unthought-of of
global audience quickly and cheaply at their own convenience. The tools available have made this
process effortless; however, when you have created a successful campaign are you sending out
emails when its convenient for you, or for your audience?
Your subscribers have opted in to receive information from you, because they want to. They want to
hear what you have to say and what you can give to them. Its important for subscribers to receive
email campaigns when they want to, not when its convenient for you to send them. Too many
campaigns are sent out in the early hours of the morning, when people are asleep. Emails sent out at
this time are likely to be caught by SPAM filters too.
Consider this scenario. Lets say Bob, your typical
customer, works 9-5 at Sainsburys. They have a
smart phone which they carry with all the time. But
it is locked away whilst they are working. During
their lunch break, anytime between 12 and 2 they
enjoying surfing the internet or playing games on
their smart phone, and they are likely to do this
before and after work.
This scenario tells you important information about
when your typical customer might be available to
With Emailer Gos time sends feature you can schedule to send your emails specifically at certain
times. Send out your campaign when your subscribers are most likely to be available for example,
before and after work (Before 9am or after 5pm). Your subscribers will have more time, be more
receptive and will respond favourably.