what's your social media strategy

21
Are you using social media effectively?

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Page 1: What's your social media strategy

Are you using social media effectively?

Page 2: What's your social media strategy

Why do we need to use it?

Only 14% of your customers trust adverts

But more than 78% of consumers trust peer recommendations

Page 3: What's your social media strategy

Why do people buy from you?

They Know you

They Like you

They Trust you

Page 4: What's your social media strategy

Social Media benefits• Great for PR• Build rapport• Build your business network• Continuous marketing presence• Selective marketing• Cost effective • Demonstrate your expertise• Show real recommendations• Customer research• Online presence• Improves sales conversion• Maximise your marketing

Page 5: What's your social media strategy

How you can start using social media successfully.

Page 6: What's your social media strategy

Social Media Marketing Strategy

Objective – Why do I want to use social media?

Connect – Who do you want to attract?

Where – Which networks are right for us?

Update – What information do they need?

Engage - How often to engage / comment / respond?

Strategy - Amount of time to spend and how often?

Page 7: What's your social media strategy

Why do I want to use Social Media?

• Attract more leads• Raise your business profile• Build an online community• Increase membership• Share information• Sell your products/services• Build your newsletter list• Demonstrate your product/service

Page 8: What's your social media strategy

Set your Social Media goals

Write down a maximum of 3 goals you are aiming to achieve with your social media strategy

Exercise 1:

Page 9: What's your social media strategy

Who do I Want to attract?

WhoName, Industry, Role, Age, Gender, Interests, Education 

WhatWhat are their needs? What keeps this person awake?

What stops their company growing? What wastes their time?What information do they need?

Where – Who do they like/follow?Where are they based? Where do they look for a solution?

What do they already know? Who influences them?

Page 10: What's your social media strategy

Know your Audience

Think about your favourite customer or 2 or 3 of your top clients.

In pairs, ask each other the questions to create a character of who you’ll be talking to.

Exercise 2:

Page 11: What's your social media strategy

Which networks are right for us?

Gender Age B2B/B2C

59% Male 35-54 B2B

52% Female 

26-34 Both

 58% Female 20-29 B2C

58% Male 18 – 34 Both

Blogs 51% Female 25 – 29 Both - Researchers

Page 12: What's your social media strategy

Where do your audience hang out?

Prioritise the social media networks that are relevant to your company, your aims and your

audience.

Choose your first, second and third priorities.

Exercise 3:

Page 13: What's your social media strategy

Who do they like?

Page 14: What's your social media strategy

Who do they like?

Page 15: What's your social media strategy

Who do they like?

The people and companies your businesses follow are the ones you need to get noticed by.

If they share your content – your audience will see it.

Page 16: What's your social media strategy

Who do they like?

Celebrities:

Chris EvansLewis HamiltonRichard HammondJeremy ClarksonThe StigEdd China

TV/Radio Shows:

Top GearWheeler DealersPimp my RideGadget Show

Magazines:

C&S carClassics MonthlyRetro Rides

Brands/Shops:TriumphRolls RoyceBeetleBentley MotorsFord CapriClassicJag

Associations:

Owners Clubs

Page 17: What's your social media strategy

Who to follow?

The people and companies your businesses follow or the ones you need to get noticed by.

If they share your content – your audience will see it.

Write as many down as you can in 5 minutes.

Exercise 4:

Page 18: What's your social media strategy

I don’t know what to post/tweet about!

In pairs, write as many different topics that you think their customers would find useful, advice, tips, interesting facts,

amusing, shareable, different media.

5 minutes to think of as many as possible for your partner’s business…

Page 19: What's your social media strategy

What’s your Strategy?

Social Media

Objective Target Audience

Type of updates

How Often

Blog Explain the benefits

New business

How to…Time Saving tips…

Once a month

LinkedIn Build our network – Keep clients up to date - Upsell

Clients and new leads

Post events…New product releases…

Once a day

Facebook Corporate Social Responsibility and Events

Photo’s

Videos

Ask questions

Twice a day

Twitter 2 Scheduled and retweets.

Page 20: What's your social media strategy

Find this useful?

Need more help?

Like some free support and advice?

Page 21: What's your social media strategy

Follow me for free social media advice…

@helencoldicott

www.coldicottfreelancetraining.com