What's Next for Bottling Creative Genius

Download What's Next for Bottling Creative Genius

Post on 21-Jan-2018

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  1. 1. FOR Powered by BOTTLING CREATIVE GENIUS
  2. 2. Hello! Kai Wright Global Consulting Director OgilvyRED Laurie Close Head of Global Brand Partnerships OgilvyRED
  3. 3. Whats the weather like in your city? Tell us where youre dialing in from!
  4. 4. Want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy Ogilvy staff: Its also on The Market! themarket.ogilvy.com Are you on the go? You can join our webinars on mobile, too! Download the GoToWebinar app from the App Store or GooglePlay
  5. 5. 01Pop Bubbles 01Pop Bubbles
  6. 6. 02Respect Obsession 02Respect Obsession
  7. 7. 03Place Early Bets 03Place Early Bets
  8. 8. 04Master the Cross-over 04Master the Cross-over
  9. 9. 05Be A Sponge 05Be A Sponge
  10. 10. 06Unlock Exclusivity 06Exclusivity Invites Stealing
  11. 11. 07Push Meaningfulness to Emotion 07Push Meaningfulness to Emotion
  12. 12. 08Nurture Brand Expression 08Brand Expression Matters
  13. 13. 09Lose Yourself to Find Direction 09Lose Yourself to Find Direction
  14. 14. 10Turn Friction Into Fuel 10Turn Friction Into Fuel
  15. 15. 11Convert vs. Into + 11Turn vs. Into +
  16. 16. 12Diversify Thinking 12Diversify Thinking
  17. 17. 13Elevate Risk Profile 13Elevate Risk Profile
  18. 18. 14Own A Moment 14Own A Moment
  19. 19. 15Make Brands Matter 15Make Brands Matter
  20. 20. 1. Pop Bubbles 2. Respect Obsession 3. Place Early Bet 4. Master the Cross-over 5. Be A Sponge 6. Unlock Exclusivity 7. Push Meaningfulness to Emotion 8. Nurture Brand Expression 9. Lose Yourself to Find Direction 10. Turn Friction into Fuel 11. Convert vs. into + 12. Diversify Thinking 13. Elevate Risk Prole 14. Own A Moment 15. Make Brands Matter
  21. 21. Questions? Kai Wright Global Consulting Director OgilvyRED Laurie Close Head of Global Brand Partnerships OgilvyRED