middleby demonstrates new technology at nacs

domino’s 20,000th middleby marshall oven in action

new Products from star

beech ovens - sPectacular cooking equiPment

live from elgin – middleby featured on fox news

middleby australia

middleby brands selected for nafem what’s hot what’s cool® Product showcase

turbochef wins 2012 csP retailer choice award

In This IssueMiddleby Acquires Nieco and Viking

middleby recently acquired nieco, a leading manufacturer of broilers best known for its success within qsr restaurants, and viking, the industry’s leading manufacturer of professional category appliances.

nieco, founded in 1905 and based in windsor, ca, has always stressed product quality and designs, and builds broilers that serve the absolute best, hottest, juiciest quality product. nieco broilers save on energy and labor, and the automation features integrated into the equipment take the guesswork out of cooking – just place the product and forget it. nieco prides itself in making an easy to operate, extremely reliable product that will serve customers for years.

“nieco automated broiling equipment is a great fit to the current portfolio of middleby cooking technologies, which are focused on improving efficiencies and reducing costs in our customers’ kitchens by providing solutions that reduce labor, save energy and cook at faster speeds,” said selim a. bassoul, middleby chief executive.

viking, founded in 1987 and based in greenwood, ms, offers commercial kitchen equipment including island suites, ovens, ranges, and broilers of all types, as well as griddles, planchas, salamanders, cheesemelters and induction units. heavy-duty features include 30,000 btu sealed top burners, superior grade stainless steel and extra-durable construction. the product line is unrivaled in features, power and style. and with a world of options and exclusive color finishes, viking commercial kitchens dazzle chefs and diners alike.

“we are delighted to add viking to our portfolio of highly respected companies,” said bassoul. “as our entry into the residential appliance industry expands, we see many synergies and growth opportunities between viking and our existing business units. we hope to aggressively grow and expand the viking brand and add to their product offerings for the residential market.”

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JANuAry 2013

What’s Cooking with Middleby Brands

New Products from star

with its latest new products, star cooking equipment continues to lead the industry in versatility and advancements in technology.

made in the usa, the star-max vertical broiler is designed for gyro shawarma broiling. the units boast a 5 to 45-pound capacity for preparing lamb, beef, chicken or combination cones of meat and come in both gas and electric models.

new heat-wave display merchandisers have single and dual-shelf open heated units for grab-and-go locations. the units are available with euro-style rounded edges or classic value design options. the heated under-shelves provide radiant top heat.

new heat-wave Portable warmers display menu items while keeping them fresh and warm until served. a self-serve display that is easily accessible on three sides provides an open, attractive look to merchandise products. the heat-wave Portable warmer is available with ceramic or metal-sheathed elements, a heated base and light options to enhance food appeal.

domino’s Pizza 20,000th Middleby Marshall oven in Action

middleby marshall and domino’s Pizza have a long relationship that stretches back more than 30 years. that partnership hit a milestone in october when middleby marshall installed its 20,000th oven in the 9,999th domino’s Pizza store located in carlsbad, ca.

“domino’s Pizza is cooking nearly 400 million pizzas every year in middleby marshall ovens, from our basic oven to the wow! oven,” said mark sieron, President of middleby marshall. “we are truly honored to be their partner and celebrate this achievement.”

franchisee shane casey, who owns the carlsbad store, has used middleby marshall ovens exclusively in his stores for his entire 24-year association with domino’s Pizza. he credits the ovens’ speed and consistent baking with helping his stores keep up with production, even on record sales days.

currently middleby marshall ovens are in domino’s Pizza stores in 70 countries and six continents, including india where middleby marshall was named the domino’s supplier of the year. middleby marshall will hit another milestone in 2013 when it celebrates its 125th anniversary.

Middleby demonstrates New Technology at Tradeshows

middleby exhibited at the national association of convenience stores (nacs) show october 7-10 at the las vegas convention center. the booth drew large crowds of people wanting to learn more about middleby brands such as star, bloomfield, turbochef and Perfectfry.

the middleby brands will unveil many new products at the nafem show in february in orlando. stop by the largest booth on the nafem show floor – 2822, 3022 and 3222 – to see the latest fryers, ranges, countertop conveyors, rapid cook ovens and induction technologies.

live from elgin – Middleby featured on fox News

beech ovens - spectacular cooking equipment

when chefs think of beauty combined with performance, they think of beech ovens. the beech ovens team built its first wood-fired pizza oven in 1989, and currently serves many well-known clients including leading kitchen designers, restaurateurs and chefs, as well as internationally-recognized luxury hotels, restaurants, casinos, cruise ships and pizza chains.

today, as a middleby brand, beech ovens offers more than wood-fired ovens. it also manufactures tandoors, rotisseries, teppanyaki, charcoal ovens and even custom made fireplaces.

flexibility is the crux of the beech ovens motto: “if you can conceptualize it, we can build it”. beech ovens has a team of design engineers that can take a customer’s dream idea and make it into a spectacular, customized piece for their kitchen.

beech ovens has created custom pieces for customers such as cini little, next step design and ricca newmark, while also placing ovens in places such as the ritz carlton montreal, nbc rockefeller center and nobu caesars Palace, as well as pizza kitchens in china and the Philippines.

Jade range, llc has begun manufacturing both beech ovens and tandoors in its brea, ca facility. over the past several months, Jade has built and shipped beech ovens to over 40 different countries. all of the ovens are equipped with the features that made beech ovens popular, including multiple door openings, viewing windows and four separate fuel sources. beech ovens are also the only cast ovens that can be made and shipped in multiple pieces.

fox news visited toastmaster drive in elgin to get a behind the scenes look at middleby technologies. reporter Jeff flock interviewed mark sieron, group President, about the benefits of an automated kitchen for casual dining restaurants. the segment spotlights middleby marshall and ctx.

visit www.ctxautomation.com to see the video.

Middleby expands its Global reach with Mww Australia

on dec. 10th, the middleby corporation announced plans to open middleby australia, a full-service office headquartered in brisbane.

middleby australia will serve the markets of australia, new Zealand and the Pacific islands with a full sales team, customer service, logistics, parts and service to go along with a complete test kitchen. middleby australia will also have a warehouse in sydney to house a full inventory of equipment and parts. “we have received tremendous feedback from our global chain clients about the launch of middleby australia,” said douglas dunn, vice President and general manager of middleby worldwide, who will head the leadership team as managing director. “with our two large warehouses and in-house service team we are positioned to serve our customers in the region better than ever before.”

dunn will be joined on the leadership team by general manager Paul gummerson and sales director brandon clarke. the move represents another investment by middleby to its global infrastructure as well as its ongoing commitment to market brands worldwide.

the launch of middleby australia was made possible due to the strong mining industry, the growing australian economy and a demand for the middleby brands in the expanding food service sector of the region. middleby now has a presence on five continents, including distribution centers in the united states, china, the Philippines, uk, brazil, mexico, spain, switzerland and australia.

JANuAry 2013 | PAGe 3

Middleby brands selected for NAfeM what’s Hot what’s cool® Product showcase

seven middleby brands will be featured as part of the what’s hot! what’s cool!®new product gallery display at the nafem show, which will be held feb. 7-9 at the orange county convention center in orlando, fl. the purpose of the gallery is to showcase innovation, one of the main themes of the show. to see all of the middleby brands, visit booths 2822, 3022 and 3222 on the show floor.

“we are proud to have seven of our products as part of the what’s hot what’s cool!® gallery at the nafem show,” said selim a. bassoul, chairman and ceo of the middleby corporation. “innovation and technology are the driving forces behind middleby brands, and we are excited to put that innovation front and center in the new product gallery.”

the featured products in the what’s hot, what’s cool!® pavilion are:

Focus Broiler (MagiKitch’n)the focus broiler uses 38% less gas than a standard griddle and 46% less at high output. the new burner design also allows the broiler to reach higher and more consistent temperatures, ensuring efficiency while improving energy costs and total costs of ownership.

Low Oil Volume Fryer (Pitco)the newest product from Pitco, aimed at high production operators, reduces oil usage by 40% on the first fill up and every oil change in the future.

Heated Disher Well (Wells)the heated disher well saves water cost by using 18 gallon less water per hour than running dipper wells, as well as providing savings on environmental water-disposal fees, which are often more expensive than the water. it also protects customers by preventing the spread of dangerous bacteria and allergens; the primary source of food-borne illnesses. water is held at a preset temperature above 150°f to prevent the growth of allergens and bacteria.

Electric Induction Top Range With Convection Oven Base (Lang)lang is offering commercial induction cook surfaces to its line of electric oven bases. lang induction surfaces can save 25% or more in energy costs than a typical gas appliance.

Vent-Max Two-Sided Ventilation System (Star)the vent-max two-sided grill ventilation system provides flexibility in equipment layout. designed for the star grill-express and Pro-max 10” two-sided sandwich grills, the vent removes smoke, grease-laden air, and moisture and odors.

Middleby Kitchen Automation Solution (Middleby Marshall/CTX)the middleby kitchen automaton solution consists of highly patented conveyor cooking equipment promising faster cooking times and consistent quality, while providing measurable savings in labor, energy and space.

G5 CombiMW (TurboChef Technologies)the g5 is the first turbochef multi-shelf oven, integrating patented convection and microwave technologies. the g5 offers increased throughput from the world leader in rapid-cook technology.

JANuAry 2013 | PAGe 4

AnetsPh: (603) 225-6684

beechPh: +61 7 3397 0277

blodgettPh: (802) 860-3700

bloomfield Ph: (314) 781-2777

britanniaPh: 01926 463540

carter-HoffmannPh: (847) 362-5500

cookTekPh: (312) 563-9600

cTXPh: (847) 741-3300

doyonPh: (418) 685-3431

frifriPh: +41 32 752 46 52

Giga Grandi cucinePh: +39 055 721 305

HolmanPh: (800) 264-7827

HounöPh: +45 8711 4711

IMcPh: 01978 661155

JadePh: (714) 961-2400

langPh: (314) 781-2777

lincatPh: 01522 875500

MagiKitch’nPh: (603) 225-6684

Middleby MarshallPh: (847) 741-3300

NeicoPh: (707) 284-7100

Nu-VuPh: (906) 863-4401

Perfect fry companyPh: (603) 225-6684

PitcoPh: (603) 225-6684

southbendPh: (919) 762-1000

starPh: (800) 264-7827

ToastmasterPh: (800) 264-7827

Turbochef Ph: (214) 379-6000

VikingPh: (888) 845-4641

wellsPh: (314) 781-2777

Middleby brandsvisit www.middleby.com to learn more about all of the middleby brands.

Turbochef wins 2012 csP retailer choice Award

the turbochef encore rapid-cook oven has been voted winner of the 2012 csP retailer choice best new Product contest in the foodservice category. this award is sponsored by convenience store Petroleum (csP) magazine, the industry’s leading publication for convenience retailing and foodservice, and contest winners are selected by convenience store owners and operators.

“it is an honor to receive this award from csP and the retailer community,” said James Pool, President of turbochef. “the encore oven is turbochef’s latest example of our continued efforts to engineer and deliver the world’s fastest and most energy-efficient ovens to the commercial foodservice industry.

“as the world leader in rapid cook, we will continue to innovate new products that make our customers more competitive while bringing greater efficiencies to their operations, and ultimately delivering more to their bottom line.”

JANuAry 2013 | PAGe 5