whatever, whenever and wherever you want
DESCRIPTION
Presentation given at "Providing Effective Information Services for Generation Y" organised by the East of England Information Services Group of CILIP. 18th July 2013, Cambridge Central Library, UK.TRANSCRIPT
11/04/2023 www.rba.co.uk 1
East of England Information Services Group Providing Effective Information Services for Generation Y
18th July 2013, Cambridge
Whatever, whenever and wherever you wantKaren Blakeman
This presentation is licensed under a Creative Commons Attribution 3.0 License
http://www.rba.co.uk/
Twitter: @karenblakeman
Slides availablehttp://www.authorstream.com/karenblakeman/
Search fact sheets and articles at http://www.rba.co.uk/search/
11/04/2023 www.rba.co.uk 2
http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf
Marc Prensky has a lot to answer for!
11/04/2023 www.rba.co.uk 3
Which one is you?
NOT helpful and NOT a generation “thing” – distracts from real issues
11/04/2023 www.rba.co.uk 4
http://www.bbc.co.uk/news/technology-21116544 [Suspect it is more about having fun!]
11/04/2023 www.rba.co.uk 5
11/04/2023 www.rba.co.uk 6
Voice search getting better
11/04/2023 www.rba.co.uk 7
Google Now http://www.google.co.uk/landing/now/
11/04/2023 www.rba.co.uk 8
Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out-of-Search
11/04/2023 www.rba.co.uk 9
http://searchengineland.com/4-mobile-search-trends-tackled-at-smx-west-2013-151657
4 Mobile Search Trends Tackled At SMX West 2013
“mobile search has grown to a quarter (25%) of all search….predict that by the end of 2013, a mobile device will be behind 1 out of every 3 searches.”
Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US datahttp://searchengineland.com/desktop-search-activity-hits-all-time-high-in-march-20-billion-searches-comscore-155649
11/04/2023 www.rba.co.uk 10
http://www.gartner.com/newsroom/id/1947315
Users more technologically savvy
More powerful, affordable mobile devices
Ever available self-service cloud
Whatever, whenever and wherever you want
Where Did All The Search Traffic Go http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go
11/04/2023 www.rba.co.uk 11
Referrals from Facebook and Google to publishers on the BuzzFeed NetworkImage by Aswini Anburajan
Depends on the topic
11/04/2023 www.rba.co.uk 12
http://www.business2community.com/google-plus/is-google-really-the-2nd-most-popular-social-network-0518140
Google+ probably not intentionally used – Google search “places” reviews take you into Google+
Is Google+ Really The 2nd Most Popular Social Network?
Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/
11/04/2023 www.rba.co.uk 13
What people use depends on what they want, what theyare doing and where they are
Pick up news on multiple platforms – Radio, TV, Twitter, Facebook, RSS
I want to know about a local community festival – Facebook friends, groups and pages
On the move – use mobile apps, voice search
Mobile for quick questions – next train, nearest pub, weather
Laptop/desktop for more in depth research [Discussions at Prague INFORUM]
11/04/2023 www.rba.co.uk 14
11/04/2023 www.rba.co.uk 15
L66J BMR& DSWQ IN1&1
vs.
11/04/2023 www.rba.co.uk 16
Image Conscious: how pre-teens search the web by Nicola McNee on Prezi http://prezi.com/7sig1pju1r2x/image-conscious-how-pre-teens-search-the-web/
Google Images – use an existing image
11/04/2023 www.rba.co.uk 17
Click on the camera icon in the search box and then either enter the URL of an image or upload the image
11/04/2023 www.rba.co.uk 18
11/04/2023 www.rba.co.uk 19
http://theknowledgecore.wordpress.com/2013/01/20/are-we-right-to-be-concerned-about-millennials-and-is-it-for-the-right-reason
/
– Twitter, Wikis and blogging not necessarily second nature
– Lack of communications skills
– Lack of analytical skills & critical thinking
– “Don’t confuse tech savvy, tethering to mobile technology and an intimate relationship with Facebook, with transferable knowledge and skills around social networking and communication”
[Millennials – millennial generation, born between 1980 and 2000,
“Generation Y”]
11/04/2023 21www.rba.co.uk
11/04/2023 www.rba.co.uk 22
11/04/2023 www.rba.co.uk 23
Awareness of authority of site and sources
Context e.g. shared link on Facebook vs. original journal article
Structure of the Internet and how it works
Shortened URLs obscure origins, some curated services and keep articles within their site
“So many students I see are not tuned into types of site, the actual domains”
“It is not just students who don't read URLs & know their significance”
11/04/2023 www.rba.co.uk 24
URL awareness
URL quoted on Twitter, Facebook etc. is http://www.scoop.it/t/taking-a-look-at-moocs/p/4004625447/why-the-mooc-cannot-trump-the-campus-university-world-news
“Real” URL is http://www.universityworldnews.com/article.php?story=20130712103200884
Thanks to IT Training at QUB @ITTrainAtQUB for the example
It is not always obvious how to use the technology!
11/04/2023 www.rba.co.uk 25
11/04/2023 www.rba.co.uk 26
Just because I was brought up with books did not mean that I automatically knew how to use the scientific literature for research, identify relevant publications or how to cite references
Whether we use film or digital cameras we still have to learn about composition, aperture, focal length, shutter speed etc to get the best photographs
We all have to learn how to use electronic resources effectively to ensure we see the best results
We all have to learn how to assess the quality of information
Five things you need to know about Google
1. Google personalises your search
Non-personalised search Personalised search
Five things you need to know about Google
2. Google automatically looks for variations on your search terms and sometimes drops terms from your search– To force an exact match and inclusion of a term in a search prefix
it with ‘intext:’
• UK public transport intext:biodiesel
– Use Verbatim – runs your search exactly as you have typed it in
Five things you need to know about Google
3. Google web search does not search everything it has in its database
– two indexes: main, default index and the supplemental index
– supplemental index may contain less popular, unusual, specialist material
– supplemental index comes into play when Google thinks your search has returned too few results
– using Verbatim and advanced search commands seems to trigger a search in the supplemental index
Five things you need to know about Google
4. Google changes its algorithms several hundred times a year
5. We are all Google’s lab rats
– Google constantly tests changes on users in “live
experiments”
– Just Testing: Google Users May See Up To A Dozen
Experiments
• http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570
Different devices, different positioning of search options and menus
Some search features may not be present
11/04/2023 www.rba.co.uk 31
What I see on my screen may not be what you see on your screen, may not be what your colleagues see on theirs, may not be
what your users see.
11/04/2023 www.rba.co.uk 33
Blurring of boundaries – public vs private
11/04/2023 www.rba.co.uk 34
11/04/2023 www.rba.co.uk 35
11/04/2023 www.rba.co.uk 36
B.S. Detection for Digital Content http://www.slideshare.net/craigsilverman/bs-detection-for-digital-content 11/04/2023 www.rba.co.uk 37
11/04/2023 www.rba.co.uk 38
Generation Y, millennials etc are a diversion
Technology is ever changing
Research and analytical skills still vital and need to be taught
Is the information found fit for purpose? (Comprehensive literature review not always appropriate)
Can no longer assume a particular approach to search will always give relevant information
There is the expectation that information and services are available 24 hours/day and accessible wherever the user is and using any device
Whatever, whenever and wherever
11/04/2023 www.rba.co.uk 39
Whatever, whenever and wherever you wantKaren Blakeman
Thank you!
This presentation is licensed under a Creative Commons Attribution 3.0 License
http://www.rba.co.uk/
Twitter: @karenblakeman
Slides availablehttp://www.authorstream.com/karenblakeman/
Search fact sheets and articles at http://www.rba.co.uk/search/