what you didn't know about the mighty pen...and other essential promotional products facts

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Adver&sing  Specialty  Ins&tute’s  research  team  

polled  7,000+  consumers  in  21  metro  areas  to  prove  the  

power  of  promo&onal  products…    

Adver&sing  Specialty  Ins&tute’s  research  team  polled  7,000+  consumers  in  21  metro  areas  to  prove  the  power  of  promo&onal  products…      

…  including    

 •  New  York    

 •  Chicago      •  Miami      •  Los  Angeles      

 •  SeaIle    •  Dallas    •  Philadelphia  

 •  Toronto    •  Vancouver      •  Montreal  

1.    Product  Popularity  

“What  promo&onal    products  have  you  received    in  the  last  12  months?”*  

*Name  up  to  three.  

1/10th          of  a  cent    

Logoed  pens  and  pencils  &e  bags  for    the  lowest  cost-­‐per-­‐impression  in  the  United  States.    

Tee  It  Up!  Although  they’re  popular  among  all  age  groups,  younger  consumers  are  most  likely  to  own  a  branded  shirt.  

Staying  Power  Not  surprisingly,  calendars  are  held  onto  

longer  than  all  other  promo&onal  products  —  nine  months  on  average,  compared  to  seven  

months  for  the  average  ad  specialty.      

On  Display    Promo&onal  calendars  are  great  

branding  tools.    

76% of consumers who own calendars say they display them prominently in their homes or offices.

Trending  Young  Younger  consumers  are  more  likely  to  have  desk  accessories  than  older  ones.    

Women  vs.  Men  Women  are  more  likely  than  men  to  own  desk  accessories.  

Dollar  Signs  Looking  to  target  high  earners?  A  cap  might  do  the  trick.  Those  who  earn  $100,000+  are  more  likely  to  wear  a  branded  hat.  

Drink  Up!  Branded  drinkware  is  just  as  likely  to  be  kept  in  the  office  as  in  the  home.  

Trending  Young  Younger  consumers  are  more  likely    to  own  a  promo  USB  drive  than  their    

older  counterparts.  

Total  Recall  Jackets  have  the  best  adver&ser  recall  of  any  promo&onal  product.    A  whopping  95%  of  those  who  own  logoed  outerwear  can  recall  the  adver&ser’s  name.  

Pass  It  On!    Adver&sers’  messages  ocen  go  

 beyond  the  ini&al  target.  

2.    Recipients’  Views    on  Adver@sers  

Connect  to  Your  Brand  All  categories  of  promo&onal  products  generate  favorable  impressions  of  the  adver&sers  as  a  whole.  Steps  should  be  taken  when  presen&ng  recipients  with  items  that  are  seen  as  more  of  a  commodity    (like  wri&ng  instruments)  to  reinforce  the  adver&ser  connec&on  with  the  item.    

Even  the  lowest-­‐scoring  ad  specialty  (health  and  safety)  s&ll  manages  to  get  nearly  one-­‐quarter  of  recipients  to  feel  more  likely  to  do  business  with  the  adver&ser  in  the  future.    

3.    Promo  Products  Make              an  Impression  

Bags  generate  the  most  impressions.  

The  cost  per  impression  of  an  ad  specialty  is  beIer  than  that  of  TV,  magazines  and  newspapers.  

Match  Your  Goals  Items  that  create  the  fewest  impressions  tend  to  be  those  intended  mostly  for  one  person,  such  as  health  and  safety  items  and  USB  drives.  The  value  of  these  items  is  more  in  the  connec&on  they  make  with  the  user  than  the  total  number  of  impressions  generated.  

Brought  to  you  by  American  Speedy  Prin&ng  Centers  

Rely  on  us  as  your  partner  for  strategic  communica&ons  with  measurable  results.  Call  us  today  for  award-­‐winning  graphic  design  and  copywri&ng,  powerful  iden&ty  programs,  website  development  and  op&miza&on,  mobile  marke&ng,  direct  mail  and  email  campaigns,  promo@onal  products,  larger  than  life  signs,  posters  and  banners  and  so  much  more.  Everything  you  need  to  make  your  marke&ng  pay  off  bigger  than  ever  before.