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(c) 2016 Joshua Bretag

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Page 1: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page1
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page1
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 2: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page2
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page2
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 3: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page3
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page3
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 4: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page4
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page4
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 5: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page5
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page5
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 6: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page6
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page6
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 7: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page7
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page7
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 8: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page8
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page8
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 9: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page9
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page9
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 10: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page10
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page10
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 11: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page11
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page11
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 12: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page12
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page12
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 13: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page13
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page13
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 14: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page14
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page14
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 15: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page15
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page15
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 16: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page16
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page16
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 17: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page17
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page17
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 18: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page18
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page18
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 19: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page19
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page19
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 20: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page20
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page20
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 21: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page21
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page21
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 22: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page22
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page22
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 23: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page23
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page23
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 24: What Went Wrong? How to Diagnose Failed Marketing Tactics

(c) 2016 Joshua Bretag

http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page24
http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign?utm_source=Social&utm_medium=slideshare&utm_campaign=what_went_wrong&utm_content=righthandlink&utm_term=page24
https://twitter.com/JoshuaBretag
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
https://twitter.com/home?status=Recommended reading: http://www.joshuabretag.com/what-went-wrong-how-to-diagnose-and-recover-from-a-failed-marketing-campaign
Page 25: What Went Wrong? How to Diagnose Failed Marketing Tactics

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