what we didn't know about creating apps
TRANSCRIPT
didn’t know
Barbara Chamberlin, PhD • [email protected]
that we
Everything we
bchamber
didn’t knowaboutApp Development
who are you?
Pearl DiverPearl Diver HD
Lobster DiverLobster Diver HD
Math Snacks HD
Math SnacksVideo Player
Volunteerica
Demographica
PowerPay
Ratio Rumble
Eat & Move-o-Matic
4-H Livestock Record
Ask Board
Southwest Plant Selector
eJudgingeJudging Pro
didn’t know
Barbara Chamberlin, PhD • [email protected] • @bchamber
that weEverything we
didn’t know about apps
App Store Set Up is a $&(@ at
University Level
each tax number can have ONE
all agreements subject to review from LEGAL REPRESENTATIVE
money automatically deposited to bank account
account tied to initial email account
Consider this: the idea is not nearly as important as the design process which enables a quality and essential app. First think of your user, and endeavor to transform, enable, facilitate, or coordinate.
So You Want to Make an App (Don’t Make it Yet!)
Can they do this well without an
app?
Don’t make the
app. Is there already anapp that does that?
How could this app make it better?Design an app that does that.
Can you…• Go through a 3-12 month design process?• Commit to frequent updates after delivery?• Promote to specific audiences (they will not just
find the app)• Fund it up front ($10,000 - $30,000 for a basic app)*
Based on design outcome• Choose device for delivery.• Create a paper or wire-frame prototype.
Now you are ready tobegin making the app.
The app store has over a million apps. Only the top 3000 make $25k or more annually.*Developers of games, interactive modules, animations, videos and apps. mediaproductions.nmsu.edu
What will your user be able to do with the app?
Establish design outcomes• Where will it be used? Will users have
WiFi?• Who will use it and when? Everyday?
Sporadically?• How will this fit into their life & work?
No
BUTAn app would make it better.
Don’t make the
app.
Yes
NoYes
No
Yes
money
didn’t know
Barbara Chamberlin, PhD • [email protected] • @bchamber
that weEverything we
didn’t know about apps
Youwillnevermake
(or recover costs)
from sales.
http://www.developereconomics.com/report/disappearing-middle-class-app-developers/
69% make < $1000 monthly
didn’t know
Barbara Chamberlin, PhD • [email protected] • @bchamber
that weEverything we
didn’t know about appsSo,
should our apps be Paid apps get
used more.
Android users won’t pay.
(Maybe we can cover cost of upkeep?)
(Piracy rate so high, can’t make money anyway)
Barbara Chamberlin (@bchamber), Amy Muise (@NMSUProductions)
Paid
Free
3,847
1,917
1,033
62
Downloads Sessions
Diver Game Downloads(Do free apps get used?)
40 sessions
1 : download :
Paid App
Free App4 sessions
1: download :
didn’t know
Barbara Chamberlin, PhD • [email protected] • @bchamber
that weEverything we
didn’t know about apps
Maintenance is significant.
iOS updates 2-3 times a year.
New programming/art at least every 3 years.
Icons, description, screen shots must be uploaded with
new version.
Finding old files will make your team’s
heads explode.
Learning Games LabNew Mexico State University
didn’t know
Barbara Chamberlin, PhD • [email protected] • @bchamber
that weEverything we
didn’t know about apps
If you build it,
they won’t just come.
Requires initial push, and continued
promotion.
Best if it has a built-in audience.
This needs to be someone’s job, not just an afterthought.
Budget for additional
promotion.
Barbara Chamberlin (@bchamber), Amy Muise (@NMSUProductions)
What arewedoing? self-distribution
manages partnerships &
placement
Brain POP
GlassLabs
Clark ChartSerious Games Directory
Educade
eSpark Graphite JayisGames
_____ school in ______
Playful Learning
PBS Media
Pearson OLE
Kongregate
Edmodo
MERLOT
Barbara Chamberlin (@bchamber), Amy Muise (@NMSUProductions)
Whatdoesitcost us?
50% of a person
~ $25k per API~ $5k to $35k for app updates
Android
didn’t know
Barbara Chamberlin, PhD • [email protected] • @bchamber
that weEverything we
didn’t know about apps
Why isn’t it
a v a i l a b l eon ?
Programming Apps
iOS Android(s) Web
Unity √ √ √Flash √ (air) √ (air) √
Dominant Code Base
Objective C Swift Java HTML 5
Aspect Ratios
ResolutionsAspectRatios Devices
iOS 4 2 14
Android 16 7 1,363+
Barbara Chamberlin (@bchamber), Amy Muise (@NMSUProductions)
blog.lescapadou.com
Barbara Chamberlin (@bchamber), Amy Muise (@NMSUProductions)
Android •Does it truly deliver more downloads and uses?
•Thus, is it worth the cost for us??yes no
ask next year
comments to [email protected]
didn’t know
Barbara Chamberlin, PhD • [email protected]
that we
Everything we
bchamber
didn’t knowaboutApp Development