what we can do for you

Robin Norton

… grow sales

… grow profits

… diversify your business

VISIONFor grasp to be recognised as THE experts in FMCG

business development in the North of England.

MISSIONMake products better for all. Do this - cost effectively –

by helping clients get a better grasp of their marketspaces and use this to help them grasp opportunities to

drive sales, grow profits & diversify.

VALUESOpen, lean, commercial, responsive,

proactive and creative.

grasp – our strategy

grasp – our services

marketing research services

interim category development

trade channel information

management consultancy

project support

analysis of continuous data(EPoS, Kantar, Nielsen, IRI, Dunnhumby, i2C)

desk research (incl. trade channel information)

store audits (price / PoS / off-shelf display)

surveys (online, postal/paper-based, telephone, face-to-face)

accompanied shops / focus groups / vox pops(including static & mobile eye-tracking capabilities)

observationQUALITATIVE

QUANTITATIVEgrasp – marketing research services

grasp - marketing research servicesfocus groups online surveys

in-store surveys & vox popshall tests & product sampling

grasp – interim category developmentTackling barriers …• Use of interims is

becoming increasingly widespread

• Interims can be relatively much cheaper than permanent alternatives:– No third party hiring costs – No National Insurance /

paid holiday / Bank Holidays / bonus / sick pay / pension / car / training costs etc.

• Good interims are more engaged than many employees …

Key drivers ...

• Instant access to experience (each day you are accessing years of experience)

• Extra capacity for a project / a sales push / a product launch …

• … or maternity / paternity / vacancy / illness cover

• Absolute flexibility

• Develop your existing team

• Introduce some new ideas to your business.

grasp – trade channel informationOur database is designed as a “thinking

tool” that is easily translated into action …

grasp – management consultancy

Our experience can be applied to a wide variety of management challenges in any commercial

organisation ...

Strategic

Telephone Consultation

e.g. frequent consultations conducted for global private equity businesses

Situation Analysis

e.g. audit internal capabilities vs. external environment

Exploratory & Tactical

Change Management

e.g. developing activity that help businesses survive & thrive in our

competitive marketspaces

grasp – project supportIn addition to our own in-house, full-service research and category management consultancy, we work closely with experienced associates in all of these areas:

• Design – From local freelancers to structural specialists

• Recipe development & nutrition – Home economists

• Planograming – Producing retail-ready planograms

• In-store tasting – Hot/cold eating or just with the eyes!

• Public Relations – Trade & consumer media experts.

If you have a specific need that is not listed here, we probably know someone good that can help us!

Our Principal – Robin Norton

• Robin is a category management and business development expert. He has 15 years experience in the Grocery Industry. He has held permanent roles with Nielsen & Greencore and became a consultant in 2004.

• Robin is a strategic thinker who is passionate about food & drink businesses. His work connects boardrooms with shoppers and helps businesses become more successful as a result.

• He has worked with every major UK retailer across brand and own label (& including brand licensing).

• Robin has worked in chilled, ambient and frozen food. He has also worked with fresh food counters, foodservice, personal care, pharmaceuticals, household care and car care.

• Robin has a Diploma in Management Studies, an MSc in Social Research and an MRS Certificate.

grasp – some of our clients

grasp – examples of successSALES – Introducing a licensed brand to an Own Label dominated business drove £25m of branded annualised sales at RSP after just one year.

PROFITS – Making net distribution gains in range reviews, redeveloping product ranges to raise quality & reduce cost, winning supply tenders.

DIVERSIFICATION – Taking non-FMCG businesses into grocery, stretching brands into new product categories, launching innovative products.

grasp – in our clients’ words …

“I just wanted to say thank you for all your hard work in putting last

night’s focus groups together. I think it all went extremely well and we

gained some great insight"

Managing Director, Commodities Supplier

grasp - in our clients’ words …

“Thanks for all your efforts and commitment on this … [it] will add significant intelligence and

insight to the business."

Quorn Foods

grasp - in our clients’ words …

“You have been a life saver for the brand and category team and an absolute pleasure to work with …

We really couldn’t have got through it without you."

Marketing Manager, Multinational Frozen Food Brand

grasp - in our clients’ words …

“It's probably been our most successful launch of a range ever in terms of retailer take up. And

the products taste great.”

Weight Watchers

grasp - in our clients’ words …

"They were thoroughly impressed with the detail of the

research ... you are one of the best

companies they have used."

Public Relations Agency, multinational ambient food brand

grasp - in our clients’ words …

“I have just taken my buyer through the M&S research and it went very

well. She agreed with everything we had said … thanks for all your hard work organising it and pulling the

presentation together."

Category Manager, Major Bakery Business

grasp - in our clients’ words …

“… many thanks for everything. It was a great piece of voxpops. The video went down very well with Sainsbury’s last week …"

Young’s Seafood

grasp - in a retailers’ words …

“We considered ourselves to be very fortunate to have you as

part of the team. Thank you very much for your considered insight

…"

Senior Buying Manager, Waitrose

grasp - in a retailers’ words …

“This is really good! Exactly what I was after. It really honestly tells us what customers are thinking."

Senior Buying Manager, Asda

grasp - in a retailers’ words …

“Just wanted to say how impressed I was with Robin at

the range review meeting today [he was] insightful, well prepared

and knowledgeable"

Senior Buying Manager, Tesco

Thank you!Robin NortonPrincipal Director

grasp business development ltdThe Corner House, Harlow Oval, Harrogate HG2 0DR United Kingdom

robin@grasp.org.ukwww.grasp.org.uk@robinatgrasp0794 112 9025

in f

© grasp business development ltd 2015