How do Facebook

Changes effect Brands?

• Posts can be upto 5,000 characters

• Subscription

• Picture Resolution (300 by 200)

• Smart Lists

• Ticker

• Newsfeed (Top Stories)

• Edgerank

• Graphrank

• Insights

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Page updates and your friends’ activities show up in the

news feed and real-time

ticker both.

• Effects Brand Pages (Decides

which posts to show in your

news feed and at what rank)

• 3 components:– Affinity – User relation

– Weight – Type and Level of Interaction

– Time Decay – How Recent?

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Impressions Interaction• Understand the influence

of EdgeRank and GraphRank Logarithms.

• Users don’t have to ‘like’ your page to comment/like/share /participate in a quiz/contest.

• Users only have to ‘Like’ a page if they want to support your brand, your belief/idea or follow your posts.

• Challenging to show up and remain in New Feed.

Research by: EdgeRank Checker

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Content is King – Build Content Strategy.

• More Targeted and Influential Facebook Ads and Sponsored Stories( Page-Like story and Post-Like Story work like Personal Recommendation for Fans Friends’).

• Subscriptions (Wall posts) can be used for Celebrity Endorsement, to leverage Page Views.

• For a new or dead page: Throw a teaser, improve the page rank and then throw in the net.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Measure how viral your content is. Learn. The key is to create shareable content but at the same time, maintain a brand association.

• Let there be a catch. But don’t overdo sales. Try to create as rich a user experience as possible.

• Share more photos, links and videos. (Tip: Give Complete URLs, not shortened ones as people are

3 times more likely to click the original ones)

• Time your posts. (Tip: Posts posted outside the working hours of a day have 20% more engagement).

• Listen and Respond to Positive & Negative comments, both.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Fb ads are based on the location mentioned in your profile, not your IP address.

• Facebook Recommendations (of Pages) is organic and is generated by evaluating your unique interests.

• Featured Ads and Sponsored Stories are paid.

• Facebook is working on Interactive Ads.

• Posting with 3rd party apps is not penalized anymore.

• Ticker increases your chances of Social Discovery.

• Editing your News Feed is now more easy than ever. Even more difficult for Marketeers..

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

GraphRank

• New Facebook Game Ticker has been added.

• It gives a live feed of game activity, score and achievement.

• App Page design is clean and shows (in a glance) your friends’ interaction with apps.

• You know, without any effort or navigation, that the game exists and which of your friends are playing it.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• A step towards creating a tight Facebook Game Community.

• Organic.

• Discover More Content due to Automatic Generation of Stories - Quicker and Easier.

Hit over 198, 000 fans in less than 3 days.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Evaluate the correlation between the posts and people talking about this.

• See how viral each post is. Analyze what people expect from your page

and what they appreciate the most.

• Click ‘reach’ to see a breakdown of whether that reach came directly from your Page

activity, Facebook Ads, or was viral (fans generating stories).

• Click ‘engaged users’ to see : Other clicks (clicks on other parts of the post, such as

the name of the person that posted it) ; Link clicks (the number of clicks in a link on your

post) ; the number of stories generated from your post, by fans.

• Click ‘talking about this’ to see whether these stories generated were someone liking

your post, or sharing your post.

• Virality is a percentage of people that created a story about your post, against the total

reach.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Friends of Friends (Exposed to your Page Activity but are not fans.

• Takes into account all the interaction and posts generated in a specific

time period. (A week by default)

• The number of times someone has been exposed to your Page organically or

through an ad in a week.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Get to know the demographics( Gender and Age), Location and

Language of the People who liked your Page. Understand what type of

people you are reaching out to.

• Understand the sources that generate the maximum traffic and

interaction for your page. Use these sources in the future.

• Use this in adjusting content for future.

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

How many times each person

viewed your content.

How people visited your Page.

See which source you need to

work on.

• Demographic, Location and

Language of your Reach.

• Total Page Views and

unique visitors.

• Total Tab Views and

External Referrals (a URL

not belonging to Facebook).

FacebookChanges

(Overview)

EdgeRank

Know Facebook

GraphRank

Challenges

Strategy

Insights

• Unique Visitors who

interacted with your

Page or created a

Story.

• Friends of Fans that

saw a story published

about your page.

• Demographic, Location and

Language of your Reach.