what social media is all about
DESCRIPTION
TRANSCRIPT
What Social Media is All About
Popular social media tools and advantages to using them
Summary
• Value of Social Media– Viral Marketing Challenge
• Common Pitfalls• Description of Popular Tools– Snapshot of Tools– Advantages & Disadvantages
• Techniques to maximize the use of each tool
Some Examples of Value
• Where many future and current donors are• Instant communication with a group of any
size• Viral capacities • Capture Stories
Viral Marketing Challenge
• What does viral look like?– Digg Swarm
• Accidental vs. Intentional– Farmville, Lil’ Green Patch– Mento’s & Diet Pepsi
• The tail wags the dog– Responding when things work– Challenge of traditional “strategies”
Common Pitfalls
• Debunking myths around social media• If you are not there first someone else will be– Bellevue College group
• Rules & Regulations vs Guidelines & Best Practices
Snapshot of Tools
• Usual Suspects• Online Video• Reposting your articles• Shop-to-Give • Communities
Blog… What? Why?
What is a blog?– Blog is short for weblog– Online story telling, event promotion, community
buildingWhy create a blog?– Reach new supporters– Widens your potential audience– Builds a sense of community for your organization– Opens up new avenues of fundraising
Blog… Pros vs. Cons
Pro’s– Number one community development tool– Great hub for social media activity and long-term
conversations (perfect strategic launching point)– Community engagement on their terms
Con’s– Most labor intensive– Needs multiple staff buy-in and commitment to be
successful
Facebook… What? Why?
What is Facebook Pages?– Similar to a personal profile but for business &
nonprofit use
Why use Facebook Pages?– Connect people beyond geographic boundaries– Opportunities for everyday grassroots giving– If you don’t start someone else will– Tap into donor’s personal networks
Facebook… Pros vs. Cons
Pros– Easiest to create and maintain– Lowest user commitment, very widely adopted
Cons– Not as many options for interaction and
personalization– Closed system, not very searchable
Twitter… What? Why?
What is Twitter?– Like a conversation with the world from your back
porch– Micro-blogging
Why Tweet?– Instant mass communication– Easy to promote events, blog posts, new stories
and programs for your organization (RSS)
Twitter… Pros vs. Cons
Pros– Most viral way to promote your message– Can see the most rapid growth– Multiple strategies and techniques– Has groupies
Cons– Least widely adopted– May not be for your organization– Can take significant staff management
Twitter: Follow Everyone
• Follow Game– Bigger list– Need Tweetdeck, etc.
• Can DM Everyone• Examples– @johnhaydon– @givezooks
Twitter: Only RSS
• Replaces RSS Reader Functionality
• Hands-off strategy– No action, minimal
maintenance– Use Twitterfeed
• Examples– @kanter
Twitter: Follow Interests
• Needs no additional applications
• More Reliable Followership
• Organic Growth thru conversation
• Examples– @infosmallchange– @jolkona
Twitter Applications
• Tweetdeck – Seesmic
• CoTweet, Hootsuite• Twitterfeed • Lots of Other
Applications– Caution on Automated
Following
Blogging: Subscription Boxes
• Easy to see– Large, Top of the Page
• Include an email option• Feed Retention– Feedburner.com
• One Click– Make it easy
• Visible on all pages
Blogging
• Reciprocal Linking (or Link Exchange)– Blogroll
• Commenting• Blog Aggregates– Alltop, Daily Reviewer
• Blog Carnivals
Facebook Pages
• Number of Fans to create critical mass
• Events, Photo’s tabs– Causes Application
• Send updates to your fans
• Don’t be afraid of status updates
Causes & Other Applications
• Causes– Thank– Auto Promote– America’s Giving
Challenge
• Other Applications– Custom Programming– Lil’ Green Patch