TRADE TIPS: EVERYTHING YOU NEED TO KNOW

ABOUT FACEBOOK’S TIMELINE

By Nicole Hayes

• On March 30, 2012, all Facebook pages made the mandatory

switch to “Timeline”

• If you haven’t already updated your Facebook page, here are three

helpful tips from a February PR Daily article

1. BRANDS MUST RETHINK THEIR FACEBOOK STRATEGY

• Consider what images will quickly garner consumer attention and

brand loyalty

• What message do you want your cover photo to send?

• You can’t just plop photos on a board. There should be a plan.

ca

Our Facebook cover showcases some of the firm’s proudest achievements.

2. THE TIMELINE SHOULD TELL THE BRAND’S STORY

• Use compelling words and images to recount important milestones

ca

Our Timeline recounts important events and milestones like our book launch.

3. PREPARE FOR MORE MEANINGFUL INTERACTIONS WITH FANS

• This is more about engaging, not inundating people with dozens of posts.

• The Timeline offers more opportunities for customers to share how they’ve used

or enjoyed the company’s product or services.

• Interact with fans: respond to theircomments and direct messages

This presentation was originally published on our Voice Matters Blog.

To learn more about McKinney & Associates, visit www.mckpr.com

facebook.com/McKPR

@McKPR

youtube.com/McKinneyPR

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From

the beginning, McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and

international organizations involved in public policy and social advocacy. The firm has grown strategically, adding practice areas,

maturity and a strategic core to meet the needs of clients.