WHAT SHOULD A BRAND

SOUND LIKE?

Matt Hopper, Co-founder and Creative Director

SOME BLASTS

FROM THE PAST

DO YOU REALLY NEED

AUDIO BRANDING?

WHAT IS AUDIO

BRANDING?

Everything anybody hears from your brand

35%uplift

Sonic

Voice

Music

Sounds

Words

What is audio branding?

FIVE GOLDEN RULES

FOR AUDIO BRANDING

1. THINK LONG TERM

2. BE CONSISTENT

Radio

Digital Audio

Podcasts

TV

Video

OnlineON HOLDIN APP POINT OF SALE AMBIENT/ EVENTS

Consistency counts

Matching sonic properties boosts ROI by up to 400%

3. ADAPT

Adapting sonic branding

Sonic Radio

TV

Online Ambient

4. EVOLVE

35%uplift

50%uplift

49%uplift 36%

uplift

Evolving audio branding

5. BE UNIQUE

Audio Uniqueness

The best performing brand

uses the most unique sonic property

Radiocentre ‘The Brand Multiplier’ study

Music – a direct route to memory and emotion

Producing audio branding

THE TRISONIC AUDIO AUDIT

• Brand history, aspirations, perception

• Target audiences, competitors

• Creative testing THE TRISONIC LAB TM

• Usage, platforms, touchpoints

THE MELODY

CASE STUDY

Adaptations

THE FIVE GOLDEN RULES

1. Think long term

2. Be consistent

3. Adapt

4. Evolve

5. Be unique

WHAT SHOULD A BRAND

SOUND LIKE?

Matt Hopper, Co-founder and Creative Director