what price reputation?
Post on 13-Sep-2014
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DESCRIPTION
With more than 20 years’ experience in public relations, Sarah has worked with businesses of all shapes and sizes to grow their reputations. Sarah heads the award winning team at Target, which has a long heritage of delivering creative communications to both local and national clients, specialising in PR services. Today, that includes support for more than 140 Specsavers stores active in their local communities; helping ADEY Professional Heating Solutions to grow their market share among plumbers and heating engineers; and creating opportunities for specialist student marketing agency BAM to deliver a powerful message to big brands.TRANSCRIPT
What price reputation?
@TargetPR
Sarah Bryars, Target Public Relations
What price reputation?
1. The business case for reputation
2. Where reputation comes from
3. How PR fits in
1.The business case for reputation
“At the start of 2013, corporate reputations accounted for nearly 35% of market capitalisation across the FTSE350.”
Reputation Dividend
“Reputation valuation is based on the notion that a company’s corporate reputation creates economic value by building confidence among the investment community that it will deliver the financial returns promised or expected.”
Reputation Dividend
The impact of a crisis on shareholder value?
“Winners gain 10% - Losers lose 15%”
Oxford Metrica
YouGov and PRCA
Three core areas where a strong reputation has a perceived economic value to the business:
1.Performance – attracting business/customers
2.People – pride and motivation
3.Influence – credibility
YouGov and PRCA
Survey of in-house communications directors:
72% say their board believes reputation has an extremely or reasonably strong link with financial performance.
YouGov and PRCA
Who takes responsibility for reputation
in your business?
2. Where reputation comes from
Action
Leadership
Values in action
3. How PR fits in
Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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Public Relations
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www.targetgroup.co.uk
Who is taking care of your organisation’s reputation?