What I’ve learned from Sales

No company can survive without Sales

Convince yourself

before convincing others

Talk in present (tense), not past, neither conditional

Look for what’s

keeping your prospect’s

from sleeping at night

Ask yourself

what’s in it for the other

person?

…and play with it

Ask your prospect what’s their principal selection factor? 

Make the difference between

features,

avantages &

benefits

Benefits make the price go away

Don’t apologize when approaching or cold calling someone

Remember your

interlocutor’s name

…and repeat it

Figure out

WHO’s influencing

your interlocutor’s decision

Be honest & sincere

Use humour & enjoy yourself

Listen & pay attention

Be confident & persuasive

Make your prospect

feel important

When talking to a group, make sure every member is involved in the conversation

When you’re wrong,

admit it

Don’t interrupt

Put yourself in your prospect’s shoes

Don’t talk bad about a competitor

Embellish your speech with images

Start with your highest offer; thus the second one will be

more easily accepted

Reformulate your prospect’s questions to

confirm

Don’t answer by a simple !

« yes » or « no »

Mention your satisfied

customers’ testimonials to prove a point

Talk to your prospect as if he was

already owning the product

whyAsk them would you sell to them

Explain why it’s better to buy from you NOW

Take your body language very seriously

…and mimic your prospect’s

Keep eye contact

Make your offers time-limited

Embrace a push/pull strategy to tease your audience

If cost is a problem,reduce it to daily amount

If possible, mention

important people using or talking about

your product

Sum up benefits before signing contract

Call your clients

after they purchase from you

Share your impressions, comments & secrets:

jeremie.lorrain@gmail.com

Jérémie Lorrain Co-Founder of nail art company Úñica.

French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious,

Open-minded, People & Opportunity-Oriented.