what it takes to make a moonshot—via google[x] / #canneslions #ogilvycannes
TRANSCRIPT
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]
You better have the
science and technoloGicalmeans to solve it.
2
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]
be a Moonshot CoaCh
and be able to inspire the beliefthat the problem you identified is possible to solve.
3
don’t tune out
or shy away from science and technology. Find the story in it.
4
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]
use the power of
storytellinGto inspire your clients to take a moonshot and believe that making the world 10 times better is possible.
5
WhAt it tAkes to MAkes A
Moonshot—viA GooGle[x]