What Is Opt-In Email Marketing? Have you ever wondered what “opt-in email marketing” is and how it compares to bulk e-mail marketing? As there are so many marketing options out there, newbies in internet marketing can feel lost and overwhelmed and turn to the most basic and extremely cost saving options like free classifieds and newsgroup sites. Most marketing experts will tell you that these efforts are not only time consuming, they achieve very little result.

Internet marketing experts have done countless tests and case studies to find the most effective marketing techniques, and email marketing has emerged to be one of them. If you’re interested in learning more about how e-mail marketing can help promote your business read on:

First let’s look at the process of sending unsolicited bulk e-mail:

Unsolicited Bulk E-Mail is the practice of sending out huge quantities of e-mail to a massive list of e-mail addresses that remain unverified or qualified. If you’re considering this marketing tactic for your business; you have to be extremely cautious. Using unverified bulk e-mailing practices to promote your company could put your business and your reputation at risk; not to mention the possibility of huge financial fines and possibly jail.

The appeal of unsolicited email marketing, for many aggressive entrepreneurs has become incredibly popular because it is cheap. Bulk e-mailing costs much less than standard mailing and is less labor intensive. Postage costs alone can cut into the profits of a growing company quite dramatically. To offset the costs, many companies will resort to the less expensive route, even though the risk is very high.

In most cases, potential customers will simply ignore your incoming e-mail block your website or have you forwarded to a junk mail folder. The worst-case scenario would include your company’s website being reported to an internet service provider resulting in your website being permanently banned from the internet. The bottom line is this; bulk e-mailing to unsolicited customers simply doesn’t work. It doesn’t get you leads in your target market.

Now let’s review the practice of direct opt in e-mail marketing:

“Opt in email marketing” is the practice of sending out company e-mail to recipients that have requested contact with your company. These people have come across an offer or

training on your website and have put in their contact information in exchange for your offer. Opt in e-mail marketing captures people who need your service most and once you have them on your subscribers list you can market as much as you like to them. All of this can save you time, money and allows you to foster a long term relationship with your customers.

Opt in email marketing is one of the most effective way to market and create product interest. It is time consuming to set up at first but once you have this on your website everything will be on autopilot. Once prospects opt in, your autoresponder will automatically take over your communication and marketing, allowing you to spend more time to do other things matter most.

Looking for a product to promote and have custom made opt in page? Empower Network might be the solution.