what is my ecommerce website missing?
DESCRIPTION
Choosing an e-commerce platform? What does it takes to be successful online? Through this presentation, I hope to cover the technology essentials required for your online success.TRANSCRIPT
Does your technology complement your business?
Overview
About Me
Selling online? What does it take?
Does your technology complement your business?
5 minutes | 10 questions
Let’s Dive In!
Selling Online?
What does it take?
Engagement Merchandising Traffic
Google User Interface Shipping Brand After-Sales Site Speed Experience PPC
Photography Social Media Display
Price Delivery-Time ADS Design Competition
In a nutshell !
Marketing
Merchandising
Website Experienc
e
What will we cover today?
Marketing
Merchandising
Website Experienc
e
Does your technology complement your business?
5 Minutes | 10 Questions
Find out in….
How fast are you?
Use FEO + CDN
1.
http://www.getelastic.com/site-speed-infographic/
http://www.getelastic.com/site-speed-infographic/
Source: http://www.marketingtechblog.com/infographic-why-webspeed-matters/
Speed = Value
INCREASED REVENUES
10% increase in revenue (for every 1s of improvement)
12% increase in revenue (by improving page load speed from 6s to 1.2s)
5% increase in revenue(for every 2s of improvement)
50% more page views for fastest visitors (relative to slowest)
9% more traffic(for every 400 ms of improvement)
INCREASED PRODUCTIVITY
2% increase in productivity
100% increase in productivity (when application sped up by 2.7s)
Fewer errors, a faster engineering cycle & enhanced data integrity
25% increase in productivity
You may think if it’s that important,It’s taken care of!
Study done by WebPerformanceToday.com age speed and composition of 400 top European retailers, as ranked by Internet Retailer magazine, to see how these sites would load for visitors using Chrome 23
Source: http://www.webperformancetoday.com, March 2013
Solution…
“There’s no single magic bullet for making pages faster.”
Front End Optimization (FEO) =
Transformation
and
Content Delivery Network (CDN) = Delivery
Evolutionary Process…
Delivery = “I will deliver what the server gives me as efficiently as possible to the browser.”
Transformation = “I will transform what the server gives me, and optimize it for the user’s browser.”
Front End Optimization
and
Content Delivery Network
How dependent your page load time is??
Use Asynchronous Loading
2.
Integrations, Social elements create dependencies on how fast your site loads
So… if Facebook resources load slow one day, it slows down our site
Then add Twitter, Pinterest, Buffer, etc. to that and your site’s chances of loading fast are reduced to virtually nothing
That’s known as synchronous loading
External Dependencies
Elements loading one after other
Download Link: http://friendlybit.com/js/lazy-loading-asyncronous-javascript/
Elements loading asynchronously
Vs.
How quickly can the user find the product?
Site Search
3.
Amazon found that a 0.1 second slower search results in 1% loss in Revenue
Source: http://www.marketingtechblog.com/infographic-why-webspeed-matters/
Users want to combine text searches, taxonomy term filtering, and other search criteria
You want to hint users at related content they might not have thought of looking for, but that could be of interest to them
Your site has too much content for it to be displayed through fixed navigational structures, but you still want it to be navigable
You think that "advanced" search forms are not fun to use
Why use Faceted Search?
Features
Faceted Search
Show similar product blocks… can be used for cross selling
Customized search results, layout
Use Apache SOLR Search or Equivalent
Do you know where you customer is from?
Use localization
4.
Localization: Translate your website to the language of the user
GeoIP: Give personalized website experience to people from different locations
Localization
Do you offer personalized experience ?
User Segmentation
5.
User Segmentation
User Tracking
Advanced user scoring of events
User segmentation based on website behavior
Product personalization based on segment
Product recommendations based on segment
User Segmentation
“How will this look on me?”
Use virtual trial rooms
6.
“I’m sold. What’s Next?”
Checkout
7.
When a customer enters checkout, there is only one place you want them to go
order confirmation!
Navigation Menu removed
Isolate the checkout
Order Summary
Discount Coupon
What stage am I on?
Address populated for second-timecustomers
How many stages?
Delivery Time
City, State populated Based on Zip Code
(is the zip serviceable?)Ask only
Call to Action must be Visually Salient and Visually Isolated
How portable are you?
Mobile Theme and Apps
8.
Source: Flurry, January 2013
The time spent on retailer apps grew by 525% between 2011 and 2012
Responsive Web Design
Optimized for different screen sizes
Experience based on screen size:Fluid layout
Increase LTV of customers by leveragingNative Apps
Does your website offer gifting options?
Use intelligent gifting module
9.
Help Me.. I’m confused
Help Me.. I’m confused
Do not want to fill the details?Login with FB
“Can I choose?”
Customizable products…
10.
