What is fashion

merchandising, and why

is it so important in the fashion

industry.

Jennifer AllenEster BruceENG 114November 25

The planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

Includes all the phases of planning, buying, and selling clothes and accessories.

Also known as retailers.

What is fashion merchandising

Put together very interesting, eye-catching displays.

Promote things by advertising. Choose what to sell in the store. Attend special events such as fashion

shows. Put in long hours at a time.

What a fashion merchandiser does on a day-to-day basis

The main role of merchandising is to link all the areas of fashion and manage the business.

The success of manufactures and designers really rest in the fashion merchandisers hands.

Without fashion merchandisers people in the fashion industry would not be as successful a they are.

Why fashion merchandising is so important to the fashion industry

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