What is Fashion 1.1

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What is Fashion 1.1. Fashion Tip of the Day. Think in Multiples Take a cue from Jackie O , who had a closet full of sheath dresses. If you find an especially flattering fit right off the rack, go ahead and buy doubles. When it works, why question it?. Think in Multiples - PowerPoint PPT Presentation

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What is fashion?

What is Fashion 1.1

Fashion Tip of the DayThink in MultiplesTake a cue fromJackie O, who had a closet full of sheath dresses. If you find an especially flattering fit right off the rack, go ahead and buy doubles. When it works, why question it?

Think in MultiplesTake a cue fromJackie O, who had a closet full of sheath dresses. If you find an especially flattering fit right off the rack, go ahead and buy doubles. When it works, why question it?AgendaObjectivesExplain the different definitions of fashionIdentify the merchandise categories of fashionExplain the difference between style and designExplain the elements /principles of designBell Ringer / Answer (5 minutes)What is Fashion Lecture and Discussion (35 minutes)Color the Color Wheel (10 minutes)Color the Different Color Schemes (20 minutes)Summarize and Clean Up (3 minutes)Interactive NotebookDecorate the front of your notebook with images from magazines that represent your style.Number the pages in your notebook from 1 50.13

2Back of your notebook cover.Table of ContentsTable of ContentsTable of ContentsTable of Contents

TopicPage #Chapter 1 Vocabulary 4Chapter 1 Vocabulary 5Elements of Design Flip Book 6Chapter 1 Notes. Introducing Fashion 7Color Wheel 8Chapter 1 Notes. Introducing Fashion 9Color Schemes 10Chapter 1 Notes. Introducing Fashion 11

VocabularyStaple Items Fashion Merchandise Style Design Garment Dandyism New Look Hippie Style Disco Style Punk Fashion Feminist Movement Grunge On the RIGHT-HAND side of page 5, find the definition on the Internet for each of following vocabulary words.

On the LEFT-HAND side of the page draw pictures or clip images from a magazine that illustrates at least six of the vocabulary words.

45Chapter 1 Vocabulary WordsChapter 1 Vocabulary WordsStaple ItemDandyism

Staple Items - Fashion Merchandise -Style -Design - Garment -Dandyism -New Look -Hippie Style - Disco Style -Punk Fashion - Feminist Movement - Grunge -

Punk Fashion Hippie Style

Elements of Design Flip BookMaking the BookCut 4 sheets of 8 x 11 copy paper in half lengthwise (vertical.) Line pages up with small amount of edge showing on each page. Fold papers in half and staple at top. ContentsDesign a cover for your book with the title Elements of Design and your name on it.Elements of Design Flip BookContents continuedUse one page for each section title (example: Lines) Group content to fill book. Two line types on each page. Each space section has its own page. Element can be illustrated by a magazine picture example or a drawing. Any drawings must be colored. All pictures should be labeled.

67Chapter 1 Notes. Introducing FashionElements of Design Flip BookStyle becomes a fashion when.

4 Elements of DesignColorLineShapeTexture

Elements of Design

Notes InstructionsOn the RIGHT-HAND side of pages, you will take notes on specific elements of the lecture.Any slide that has a is important information. Summarize the slide and put what you think you will have a hard time remembering or may beneficial on a test.The LEFT-HAND side of the page will be used for you to show that you know the content. Today, I will give you specific things to put on the left-hand side.but that isnt always the case.What is fashion?Fashion can be an existing type of clothing that is preferred by a large segment of the public at a given time. (skinny jeans)Fashion can be a current trend that is popular (maxi skirts)Fashion can be a precise style of dress or behavior that may be acceptable in one year and not in another (rubber banding your jeans)Fashion can be whatever is currently selling (colorful jeans)Fashion can be a way of social interaction (VSs PINK)What is FashionFashion represents billions of dollars in sales to businesses involved with the design, production, distribution, and marketing of fashion merchandise.Merchandise CategoriesFashion retailers group merchandise into categories basic merchandise (staple item) and fashion merchandise.Staple ItemsBasic merchandise items that customers purchase on a regular basis, such as mens sock or childrens sleepwear.Retailers know customers purchasing habits of these items and keep the merchandise in stock at all time.Fashion MerchandiseIncludes goods that are popular at a particular time. Customers may see merchandise advertised in print and through the Internet or displayed in stores, and then purchase it. Keeping fashion merchandise in the stores in sometimes a difficult task for retailers.Sales vary based on the styles customers want at different times.To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design.

StyleA particular shape or type of apparel item, such as a mini-skirt or Capri pant, identified by the distinct features that make it unique.A style becomes a fashion when it becomes popular. It remains a fashion as long as it is accepted. While fashion constantly changes, style remains constant. Many external factors can influence style, including social, technological, regulatory, competitive, and economic factors.

DesignA particular or unique version of a style because of a specific arrangement of the basic design elements.The 4 basic elements of design are color, line, shape, and texture.Design is an important part of the development of fashion because it establishes the appearance of the finished product. A V-neck sweater is a specific style, but its design can vary based on the color and texture of the fabric, or sleeve length.Design Elements

ColorCritical element of design and may be the most important.A retail customer may select a garment solely because of its color.Garment any article of clothing, such as a dress, suit, coat, or sweater.The Color Wheel

Left Page ActivityGlue/Tape the blank color wheel to your page.Using colored pencils, color in the color wheel.Label the color wheel (colors must be in order)

89Chapter 1 Notes. Introducing FashionColor and Label the Color WheelStyle becomes a fashion when.

4 Elements of DesignColorLineShapeTextureUse color pencils

Three Dimensions of Color:Hue: Quality of colorNames the color at full value: red, blue, green, etc.Value: The lightness or darkness of colorDescribing a color as pale or darkIntensity: the brightness or dullness of a colorDescribing a color as bright or dullColor SchemesA color scheme is a choice of different colors.Color schemes are used to create style and appeal.There are SIX main color schemes.MonochromaticOne color plan using different tints, shades, and intensities of the same hue.Restful to the eye because unity results from just one color.In order to break up the palette, pair with black or white for a nice crispy and chic look.

AnalogousUses neighboring, or adjacent colors on the color wheel.Sometimes called a related color scheme2 or 3 related colors.In clothing, choose different values and intensities for some contrast.Provides your outfit with harmony.

ComplementaryUses opposite hues on the color wheel.They have great contrast.The colors look even brighter when they are used side-by-side.

Split ComplementaryThree colorsCombines one color with the two colors on the sides of its complement.

Triad Color SchemeCombines three colors equidistant on the wheel.Great contrastTo soften the contrast, choose to combine pleasing values and intensities.

Accented Neutral Color SchemeCombines white, black, gray, or sometimes beige with bright color accent.Very pleasing to the eye and very versatile in fashion.

Review Video

Choosing ColorsSome colors are warm, and some are cool. Warm colors are those colors which are related to red, orange and yellow. They are also described as advancing. This means the colors visually stand out. Clothes of warm, advancing colors seem to make the body appear larger. Cool colors are those colors which are related to blue and green. These colors seem to recede, making the body appear smaller.White and light colors tend to make the body look larger. Black and dark colors tend to make the body look smaller. Bright colors tend to make the body appear larger. Dull colors tend to make the body appear smaller.When combining colors in an outfit, consider the effects of sharp contrasts. Strong color contrasts make the body appear shorter because the eye stops at the line of contrast.

Left Page ActivityGlue or tape each character in your notebookColor each character in the following color schemes:MonochromaticAnalogousComplementarySplit ComplementaryTriad Color SchemeAccented Neutral Color Scheme

1011Chapter 1 Notes. Introducing FashionColor SchemesStyle becomes a fashion when.

4 Elements of DesignColorLineShapeTexture

LineElement of design that directs the path of eye movement. A line is distinct, elongated mark that directs the eye up and down, side to side, or around an object.Construction details of a garment, such as seams and darts, create lines.LineVertical lines in clothes tend to make the body look taller and thinner. Horizontal lines have the opposite effect. They tend to make the body look shorter and wider. Diagonal lines add a feeling of movement to any design. If they are fairly vertical, they make the eye move up and down, as vertical lines do. If they are fairly horizontal, they make the eye move across, as horizontal lines do.Shape (Silhouette)The overall form or outline of a garment.Key design feature that occupies the minds of the designers, manufacturers, and retailers.Three basic shapes in fashion: straight, bell-shaped, and bustle shapedShape

TextureHow the surface of a material, or fabric, feels and looks.Fibers, yarns, and the method of fabric construction

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