Overview and Introduction to

eXtension

Overview and Introduction to

eXtension

eXtension MISSION

eXtension is an internet based educational partnership of the 74 LG institutions that helps people improve their lives by providing access to objective research based information and learning opportunities

MISSION - translated

• eXtension IS Extension!• Another tool in our toolbox to reach

clientele• Customer driven and interactive

eXtension VISION

• Any time, any place, and format any device

• Available to clients 24/7/365• National shared strength – local

customized focus

eXtension VISION

• Content is dynamic and evolving• Compliments and enhances CES• Increases visibility of CES• Promotes collaborative development

and reduces duplication• Continual interaction CoP with CoI

• February 2004 NED/A

• .8 of 1% of Smith Lever Funds

• $2.2 million

• Federal line established 2006 CSREES

• $1.425 million

eXtension Background and Funding

eXtension VALUES

We believe…• learning, discovery and engagement• expanding access to CES• openly-shared educational product

development• joint ownership• better together than separate

eXtension UpdateeXtension Update

network of people who share a common

interest in a specific area of knowledge or

competence and are willing to work and

learn together over a period of time to

develop and share that knowledge

Community of Practice

Community of Interest

Serves a …

Community of Interest

Virtual TeamVirtual Team

2006 Building

Collaborative Environments

Blog: about.extension.org

Wiki: about.extension.org/wiki

About eXtension

people.extension.org

cop.extension.org

faq.extension.org

news.extension.org

calendar.extension.org

Web Conference Center

ATOM

Professional Development

Assessment of … Collaborative Tools Product Usability Site Effectiveness

Evaluation

501c3

Development Efforts

Marketing

eXtension and CoP

www.extension.org

iTunes

Robert Demattina, iTeam Chair - Agricultural Communications Services

Debra Cotterill- Mason County Rick Durham - Horticulture

Tyrone Gentry - Green County Kevin Veach - Animal Sciences

UK iTeam

3616 eX IDs

197 eX IDs for Kentucky Cooperative Extension System

1. TX 285 6. OH 135

2. NC 254 7. IN 132

3. TN 203 8. NE 117

4. KY 197 9. AL 107

5. LA 151 10. ME 9302.05.07

Challenge

faq.extension.org 94 people

1,258 entered11,366 edited39,071 viewed

Communities of Practice

Beef Cattle Clearinghouse Les Anderson

Consumer HorticultureRichard E. DurhamCandace HarkerWard UphamRicky Yeargan

Corn and Soybean Chad Lee

DAIReXNET Donna Amaral-Phillips

Alan J. McAllister

Entrepreneurs & Their Communities Gae Broadwater

Ron Hustedde

Financial Security for All Joanne Bankston

Bob Flashman

HorseQuest Robert Coleman

Ashley Griffin

Kristen Janicki

Just in Time Parenting Carole Gnatuk

Integrated Launch

The Future

Different people use the internet in different ways

• Men• Women• Young internet users (ages 18-29)• Online middle-aged (30–64)• Online seniors (65+)• White• African-American• Hispanic

Men are more likely than women to do these activities online Online men Online women

Get news 77% 66%

Buy travel services or make reservation 60 51

Check sports scores and information 59 27

Get political news 57 42

Participate in online auction 28 18

Create content for the internet 25 16

Download music files 18 11

Buy/sell stocks, bonds, mutual funds 16 9

Women are more likely than men to do these activities online Online women Online men

Get health information 85% 75%

Get spiritual and religious information 73 56

Use support-group Web sites 63 46

Source: Pew Internet Project surveys 2004.

Online whites are more likely than minorities to do these activities Online whites Online minorities

Buy a product 63% 53%

Participate in online auction 24 16

African-Americans are more likely than whites to do these activities online Online blacks Online whites

Do research for school or job training 71% 58%

Look for information about a new job 61 38

Listen to music online 46 30

Download music files 25 13

Hispanics are more likely than non-Hispanic whites to do these activities online

Online Hispanics Online whites

Look for new job information 61% 38%

Listen to music online 46 30

Source: Pew Internet Project surveys 2004.

Young internet users (ages 18-29) are more likely than others to do these activities online

Young internet users Those 30+

Research for school or job training 76% 48%

Look for new job information 65 31

Use instant messaging 59 33

Listen to music online 53 27

Look up sports scores and information 51 37

Look for information about a place to live 43 27

Download music files 28 11

Share files from my computer 27 17

Log on using a wireless device 26 13

Using dating Web sites 16 5

Source: Pew Internet Project surveys 2004.

Online seniors (65+) are more likely than young internet users to do this online

Online seniors Those 18–29

Use email 96% 91%

Online middle-aged (30–64) are more likely than the young or seniors to do this online

Online middle-aged Younger and older internet users

Research a product or service 81% 71%

Look for health and medical information 70 57

Do work-related research 56 38

Source: Pew Internet Project surveys 2004.

Statistics of Cell phone usage

Population of US (Oct. 17, 2006 est.): 300,000,000

Cell phones in US: 194,479,364

How People Use Cell PhonesPercentage of cell owners

who use this feature

Send and receive text messages 35

Take still pictures 28

Play games 22

Access the Internet 14

Send / receive email 8

Trade instant messages 7

Perform Internet searches 7

Play music 6

Record their own video clips 6

Get mobile maps 4

Watch video or TV programs 2

Source: Pew Internet & American Life Project, Associated Press,

AOL cell phone survey. March 8–28, 2006.

Source: CIA World Factbook 2006.

eXtension must grow and adapt as new

technologies emerge

• Social Networking• Rich media• Content anywhere, anytime• Etc.

Next Steps

Join a CoP

Institutionalize

Help us build it

Enhance features

OPPORTUNITY!