what is content marketing strategy
Post on 18-Oct-2014
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Wondering what content marketing strategy really stands for? The basic idea is, providing high-value content, strategically, so that people come to your website on their own. It is about understanding what your target audience is looking for, what medium and channel they use to consume the content they are looking for, how you are going to produce that content and then broadcast it.TRANSCRIPT
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What isContent Marketing Strategy?
Something new The conventional stuff
http://crediblecontent.net
What isContent Marketing Strategy?
In order to understand what is “content marketing strategy”, we first need tounderstand what is “content marketing”.
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What isContent Marketing Strategy?
Let’s first for a while ignore the strategy part and focus on
content marketing
http://crediblecontent.net
What isContent Marketing Strategy?
In simple terms content marketing means publishing and broadcastingquality and relevant content in such a manner that people themselveswant to do business with you.
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise
Solve their problemsSolve their problems
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise
Address their concernsAddress their concerns
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise
Provide answers to their questionsProvide answers to their questions
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise
Give them the information they are seeking
Give them the information they are seeking
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise
Provide them knowledge and empower them
Provide them knowledge and empower them
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing involves understanding what your prospective customersare looking for in terms of
•Problems•Concerns•Questions•Information•Knowledge•Expertise Become an authority figure in your
field by giving them expert adviseBecome an authority figure in your field by giving them expert advise
http://crediblecontent.net
What isContent Marketing Strategy?
Content marketing paves way for inbound marketing that means peoplecoming to you rather than you invading their privacy or annoying themwith unsolicited messages.
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What isContent Marketing Strategy?
Every business has unique content marketing needs and…
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What isContent Marketing Strategy?
…this is where strategy comes in.
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What isContent Marketing Strategy?
A WikiPedia entry aptly defines strategy as:
... the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessaryfor carrying out these goals
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What isContent Marketing Strategy?
So content marketing strategy means:
• Identifying and defining your audience• Understanding their problems and concerns• Producing and publishing content in the formats your
audience prefers• Making your content accessible through the platforms
your target audience uses• Analyzing and studying outcomes and making strategic
changes accordingly• Allocating and arranging resources for seamless implementation
of the strategy
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What isContent Marketing Strategy?
Content Marketing Strategy
Content Marketing Strategy
Who?Who? Why?Why?
What?What?
How?How?Where?Where?
When?When?
http://crediblecontent.net
What isContent Marketing Strategy?
Content Marketing Strategy
Content Marketing Strategy
Who?Who? Why?Why?
What?What?
How?How?Where?Where?
When?When?
These are thequestions youneed to solvein order toimplement a successfulcontent marketing strategy.
http://crediblecontent.net
What isContent Marketing Strategy?
Content Marketing Strategy
Content Marketing Strategy
Who?Who? Why?Why?
What?What?
How?How?Where?Where?
When?When?
These are thequestions youneed to solvein order toimplement a successfulcontent marketing strategy.
These questions aregoing to be unique toyour business.
http://crediblecontent.net
I’m Amrit Hallan. I own and run Credible Content Writing Services
Visit my website to find out how we can work together. You can also follow meat http://twitter.com/amrithallan or http://in.linkedin.com/in/amrithallan