what is a creative management platform (cmp)?

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What is a Creative Management Platform (CMP)? Melody Yan Marketing Manager, Thunder makethunder.com

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Page 1: What is a Creative Management Platform (CMP)?

What is a Creative ManagementPlatform (CMP)?

Melody YanMarketing Manager, Thunder

makethunder.com

Page 2: What is a Creative Management Platform (CMP)?

The core use of a CreativeManagement Platform (CMP) is ad

design and production at scale

Page 3: What is a Creative Management Platform (CMP)?

K E Y B E N E F I T SO F C M P S

Tailor creatives to audiences

Refresh messaging frequently

Split test, learn, and optimize

Page 4: What is a Creative Management Platform (CMP)?

A D T E C H S T A C K :

D M P + D S P + C M P

Over 90% of campaigns use ageneralized or generic creative— one that isn’t matched to itsdesired audience.

-AppNexus

Page 5: What is a Creative Management Platform (CMP)?

W H O T Y P I C A L L YU S E S A C M P ?

Creative Production

Media Marketers

Page 6: What is a Creative Management Platform (CMP)?

T H E C R E A T I V EP L A N N E R

Right hand to media planners

Ensures impactful messagingfor each audience

Collaborates with media andcreatives to optimize results

Page 7: What is a Creative Management Platform (CMP)?

Fully automated

Templatizedcreatives

Built on the fly

Self-optimized

Machine-assisted

Customizablecreatives

Built in advance

Optimized viathe DSP

C M P V S . D C O

CMP DCO

Page 8: What is a Creative Management Platform (CMP)?

B E Y O N DP R O G R A M M A T I C

TAILOR

REFRESH

SPLIT TEST

Page 9: What is a Creative Management Platform (CMP)?

Thunder Creative Management Platform enables publishers, agencies andadvertisers to match display ad creative executions to the increasing varietyof targeting segments and ad formats.

Learn more about Thunder at: www.makethunder.com

About Thunder